Corporate Social Responsibility… Corporate Social Opportunity Will Marre

Corporate Social Responsibility…

Corporate Social Opportunity

Will Marre

What are you grateful for?

The world hasThe world has

ChangedChanged

The makings of aThe makings of a

LeaderLeader

What if all of our problems were caused by one thing?What if all of our problems were caused by one thing?

MEME ME

MEMEME

ResponsibilityResponsibilityCorporate Social

A business commitment to environmental, social, and

economic sustainability.

Revolutions

Reality Changes Old models don’t work.

Old assumptions don’t produce results.

Collapse of business as usual.

Source: Tim Sanders, Saving the World at Work

The world hasThe world has

ChangedChanged By the end of 2009, over 4 million will have lost their jobs.

“Real” unemployment is estimated to be 15%.

3 million foreclosure filings in 2008.

$12 trillion of American’s net worth has evaporated.

Average net worth of the 60% of Americans who have net worth has declined nearly 25% since 2007.

The global economic collapse will cost an estimated 50 million people their jobs.

Over 80% of Americans are distressed about the economy.

Health symptoms are lack of sleep, irritability, relationship tension, depression, gambling, family violence, smoking, alcohol abuse, food binging, and lack of exercise.

Over 80% of Americans are distressed about the economy.

Health symptoms are lack of sleep, irritability, relationship tension, depression, gambling, family violence, smoking, alcohol abuse, food binging, and lack of exercise.

The personal cost ofThe personal cost ofEconomic FailureEconomic Failure

Source: American Psychological Association

Is this the bestIs this the bestwe can do?we can do?

Revolutions

Values Innovation 1776 - Bill of Rights - Personal Freedom

1860’s - End of Slavery - Human Rights

1933 - Social Safety Net - Civic Social Responsibility

2008 - Sustainable Future - Corporate Social Opportunity

Source: Tim Sanders, Saving the World at Work

2 Counterforce:Monarchists -

Counterforce:People are Property Counterforce:

Tough luck is just tough.

Counterforce:Green Washing

We will no longer tolerate the

or the

as necessary for progress.

We will no longer tolerate the

or the

as necessary for progress.

destruction of our destruction of our environmentenvironment

exploitationexploitationof our livesof our lives

New BusinessNew Business

MODELMODEL

We Have a Problem

Say companies have a responsibility to solve social and environmental problems.

View Business as Negatively Impacting the Public Good

Distrust Big Companies

CONSUMERSCONSUMERS

Say they would switch to brands that are socially and environ-mentally responsible. problems.

Sources: McKinsey & Co., Cone Marketing, Harris

Have observed illegal or unethical conduct by their employer in past

12 months.

Want to work for companies that

directly contribute to solving social and environ. problems.

80% 81%

Say they want to personally create social/environ. benefits but aren’t sure what to do.

Don’t believe their company honors their values and

commitments.

EMPLOYEESEMPLOYEES

Believe business has a direct responsibility to help solve social and environ. problems.

Say they need to do better to fulfill their social and environ. Respon-sibility but aren’t sure what to do.

LEADERSLEADERS

”“

Zogby International

72% of stock owners say the company they own stock in has social responsibilities to its employees, customers, and the environment that come before financial results.

What if there was another way?

The greatest good for the greatest The greatest good for the greatest number of people produces the number of people produces the greatest good for each individual.greatest good for each individual.

- John Nash- John Nash

Human Capitalism: Human Capitalism:

”“

RUSH UPRUSH UPto Civilizationto Civilization

Whole Person Jobs

Useful Technology

Environmental Protection

Optimism + Happiness

Cultural Integration

Source: Economist

Tolerance

Religious Freedom

Free Speech

Free Press

Equality Under Law

Middle Class drives Human Rights + Economic Development

TRICKLE DOWN

$20 million house.

Economics of SustainabilityEconomics of Sustainability

LAUNCH PAD

• $20 Million

• 100,000 Self Reliant Entrepreneurs

• 98% Repayment Rate

• 250,000 Children Educated

• Virtuous Cycle - 98,000 More

• Self Reliant Entrepreneurs

Forces forForces forChangeChangeLaunch Pad vs. Trickle Down Economics

HEALTHCAREEDUCATION

INFRASTRUCTURECAPITAL

People + Planet

Sustainable

Profit

Abundance

The new goal of humanity isSustainable Abundance

Corporate SocialCorporate SocialResponsibility isResponsibility isincomplete thinking.incomplete thinking.

Mission Statements

Values Statement

Business Objectives

What Gets Measured/Rewarded

What People Really Do

Reality of Current Marketplace

OFFICIAL STORY

TRUE STORY

Create a New Success Story

ORGANIZATIONAL

DRAMADrama

DramaDramaDrama

DramaDrama

Drama DramaDramaDrama

The truth about CSRThe truth about CSRCorporate Social Responsibility will never have the serious attention of senior decision makers until it becomes Corporate Social Opportunity.

The New Movement: CSR - CSOThe New Movement: CSR - CSO

Improve Lives of People

Health of our Planet

To Make a Sustainable

Profit

TRIPLE BOTTOM LINEThis is the

REPUTATION (Cause Marketing)

CLUELESS(What cause?)

STRATEGY (THE CAUSE)

A Million Dinosaurs

Exxon Chevron

Fast Followers

EarlyAdopters

Toyota

Virgin Air

Nestle

Patagonia

Clifbar

Starbucks

Grameen Bank

Newman’s Own

Whole Foods

DOW GM

Unsure

Laggards

GIVEGROWGAIN

ImageVision is a Metric

Acquire, Fire,

Divest

Leadership of the PastLeadership of the Past

Moral justification of unrestrained self-interest.

Ebita Leverage Assets Public Relations

Revolutions

Business Innovation Disruptive innovation creates new

products, new methods, new solutions and…

Steals dinosaurs’ customers.

GAINGROWGOOD

Improve the Quality of Everyone’s Life

Innovation to Benefit Humanity

Unique Value Advantage

GTV Create New Value

Sustainable Abundance

Strategic justification of morality.

Leadership of the Future

PEOPLE

PLANET

PROFIT

INVITE MARKETPLACE

INVENT WORKPLACE

IDEALIZE COMMUNITY

GOOD GROW GAINNew Leadership ParadigmNew Leadership Paradigm

New Business Model

New Innovation FrameworkNew Innovation Framework

Smog Eating Cement

Water Purifying Straw Soy Shirts

Organic LED Lights

Stopping Terrorists

Educating Girls

Corporate Athlete

SAN DIEGOSAN DIEGO

Hot + Dry

More Wildfires

Higher Sea Level

Population

Congestion

Source: 2050 Understanding the San Diego Region/ San Diego Foundation

Water Shortages

Public Health

Degraded Air quality

Bio-Diversity

Quality of Life

20502050

The lesson ofThe lesson of

HistoryHistory

”“We are all in this together.

WILL DURANT

What’s the best thing you can imagine?

DOING, SUPPORTING, INVENTING

Just Start

Corporate Social Responsibility… Corporate Social Opportunity Will Marre

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