Copyright 2000 ACNielsen 1 Wines of South Africa Tuesday 2 nd July 2002

Wines of South Africa

Tuesday 2nd July 2002

Information Services

Retail Measurement

Consumer Panel Services

Media Measurement Services

Customised Research Services

Internet Services

Information Delivery Services

Merchandising Services

Integrated Information Solution

Value Added Services

Modelling &AnalyticalServices

ClientServices

Manufacturers

Retailers

Services

Sales Finance

HR Marketing

BuyingCategoryManagement

Merchandising

Media Logistics

Global Service

Merchandising Services SPACEMAN - Global Brand Europe, America’s, Asia Pacific and Emerging

Market Regions

45 Countries Worldwide

16 Languages

LOCAL TEAMS Account Management Business Consulting Support Teams

Tailor Made Consulting

Identify Business Issue

Set objectives

Assess available information and data gaps

Set desired end results

Produce Business Case

Examples of Client Consultancy

Production of business cases for increased share of space on shelf

New product launch - positioning of product on shelf

Integral part of Category Management StudiesStrategy and Tactics Phase

Providing expertise to back up Space planning departments

Packaging redesign - production of planogram scenarios

Integration of Information Sources

Key Account Data

Category Management Studies

Store Audit Information

Consumer Research - Qualitative & Quantitative

Current Planograms

Use of Client Specific Attributes

Key inputs into space allocation on shelf

Space allocationon shelf

Merchandising Guidelines

Marketing Strategy

ConsumerDecision

CategoryAssessment

CategoryManagementConsultancy

CustomisedResearch

StoreAudits

Client Case Study The following slides show a case study

conducted for a client

The ability to incorporate data using SPACEMAN Connectivity is displayed

Chilled Fruit Juice Planogram

The following slides provide an analysis of a Chilled fruit juice planogram by Multiple Grocer

The objectives of the study were to provide a business case for changing the space allocation between sectors based on their performance

Current Juice Planogram& Segmentation

Chilled fruit juice planogram

Colour Key:

Red = From Concentrate

Blue = Not From Concentrate

Aqua = Freshly Squeezed

Purple = Juice Drinks

Block Segment Analysis

Colour Key:

Yellow = Orange

Green = Apple Blends

Red = Grapefruit

Purple = Other

Flavour Segment Analysis

Planogram Flow

Planogram leads in with Juice Drinks > From Concentrate > Not From Concentrate > Freshly Squeezed

Planogram Flow cont.

Merchandising in vertical blocks

Premium juice drinks are currently displayed within the Freshly Squeezed segment

Ranked Sales DensityManufacturer Name Sales Lineal_Space Sales Density £/cm

TROPICANA TROPICANA ORIGINAL ORANGE 1L £53.23 21cm £2.53

OWN LABEL OWN LABEL PURE ORNGE SMOOTH 1L £57.53 23cm £2.50

OWN LABEL OWN LABEL PAST FRSH SQZD OJ 1L £25.34 14cm £1.81

TROPICANA TROPICANA SMOOTH ORANGE 1L £35.34 21cm £1.68

OWN LABEL OWN LABEL FLORIDA O/J ORIGINAL 1L £19.81 16cm £1.24

OWN LABEL OWN LABEL FRSH SQZD OJ 1L £25.34 21cm £1.21

OWN LABEL OWN LABEL FRSH SQZD ORANGE 500ML £26.61 22cm £1.21

TROPICANA TROPICANA ORIGINAL ORANGE 1.75L £22.30 19cm £1.17

OWN LABEL OWN LABEL ENGLISH APPLE 1L £14.84 14cm £1.06

TROPICANA TROPICANA PINK GRAPEFRT JUICE 1L £14.03 14cm £1.00

OWN LABEL O/L PURE OJ SMOOTH 2L £26.54 28cm £0.95

TROPICANA TROPICANA GRAPEFRUIT 1L £12.51 14cm £0.89

PROCTER & GAMBLESUNNY DELIGHT CALIFORNIA 500ML £30.91 35cm £0.88

PROCTER & GAMBLESUNNY DELIGHT FLORIDA 500ML £30.57 35cm £0.87

TROPICANA TROPICANA FRESH ORANGE + CALCIUM £11.99 16cm £0.75

OWN LABEL OWN LABEL ENG APPLE WITH MANGO 1L £9.77 14cm £0.70

TROPICANA TROPICANA SMOOTH ORANGE 1.75L £12.86 19cm £0.68

This shows the return on space invested on the planogram, measured in £/cm generated. Any forms of data can be used for this analysis eg profit, volume etc

Sales is a calculation of Weighted Rate Of Sale (WROS)

x Average Price

Under/Overstocks Identification- using Retailer specific merchandising criteria

Under/Overstocks

Retailer criteria may include the minimum number of products required on shelf to maintain:

Adequate case quantity holding

How often the products need to be refilled due to sales levels

Green products are overstocked

Red products are understocked

White products are at optimum stock level

Under/Overstocks results. Identify which products are

overstocked/understocked Are there any trends e.g. particular brands/

manufacturers which are generally overstocked/understocked

Quadrant Analysis- Stars, Cash Cows etc

Quadrant Analysis of Fruit JuicesCriteria: Sales £12 and Volume 8 Units

The Solution...

Proposed Chilled Fruit Juice Planogram

Block Segment Analysis For the Proposed Planogram

Colour Key:

Red = From Concentrate

Blue = Not From Concentrate

Aqua = Freshly Squeezed

Purple = Juice Drinks

Flavour Segment Analysis For the Proposed Planogram

Colour Key:

Yellow = Orange

Green = Apple Blends

Red = Grapefruit

Purple = Other

24.0 27.1 26.1 31.3 21.8

4.8 5.2 6.1 7.16.5

49.1 46.837.3 39.0

22.1 20.930.5 31.3 30.6

0%10%20%30%40%50%60%70%80%90%

Not FromConcentrate

Juice Drinks

FreshlySqueezed

FromConcentrate

Space analysis by segmentBased on Base Units and Base

Current Planogram Space

Allocation

Proposed Planogram Space Allocation

What The Data Recommends

43.3 44.1 43.2 44.3

2.7 1.3 1.8 2.4 2.7

39.6 38.129.7 30.2 31.5

11.7 13.421.8 19.0 18.8

2.7 3.1 3.5 5.5 2.7

0%10%20%30%40%50%60%70%80%90%

ALL OTHERS

TROPICANA

COPELLA

OWN LABEL

Space analysis by brandBased on Base Units and Base

Allocation

33.6 39.748.3 45.3 41.7

9.05.8

6.3 7.3 9.23.4 2.83.6 4.1 3.6

54 51.741.82 43.32 45.5

GRAPEFRUIT

APPLEBLENDS

ORANGE

Space analysis by flavourBased on Base Units and Base

Allocation

The proposed plan has been constructed so that the space allocated to the sectors is more in line with the performance of the retailer and reflects the general market performance

The flavour and manufacturer split was also taken into account

Space analysis

Summary of service Extremely client focused - Client specific

Effective use of available data

Using ACNielsen expertise to provide a business solution to specific business issues

ACNielsen Merchandising Services Consultants

Samir Bhaloo (Consultancy Manager) +44 (0) 1865 732750 (Direct Phone) +44 (0) 1865 732904 (Fax)

samir.bhaloo@acnielsen.co.uk

Hamish McKay (Senior Consultant) +44 (0) 1865 732755 (Direct Phone) +44 (0) 1865 732904 (Fax)

hamish.mckay@acnielsen.co.uk

Copyright 2000 ACNielsen 1 Wines of South Africa Tuesday 2 nd July 2002

Documents

Wines Bible Wines - WordPress.com

Harry W augh · 2019. 2. 5. · Ice Wine1 Late Harvest1 Muscat2 Port 2 AUSTRALIA Wines 3 AUSTRIA Wines 3 CANADA Wines 3 CHILE Wines 4 FRANCE Wines 4 Alsace4 Sauternes5 Loire 6 GERMANY

THIS QUARTER'S WINES FIND OUR WINES RECEIVE WINE

Kathy Cannon - Doing Business with LCBO...BEER & CIDER WINES Total Wines $1.97B Wines Sales = 37% Share $1.45B +4.7% Wines: $1.97B $512M +7.6% Vintages (26%) LCBO Wines (74%) Vintages

CONTENT WINES BY THE GLASS WINES BY THE BOTTLE I. II. - … · CONTENT WINES BY THE GLASS P.2-7 i. Sparkling and Champagnes ii. White Wines iii. Red Wines iv. Dessert Wines WINES

Wine in Moderation Programme - European Commission · the European Union: still wines, aromatised wines, sparkling wines, liqueur wines and other wine products. It brings together

THE WINES - Pacific Rim and Company · state of Washington beautiful. Go to Pacific Rim Wines. LEARN ABOUT PACIFIC RIM WINES SHOP / THE WINES / OUR STORY THE WINES PACIFIC RIM / RAINSTORM

Refreshing wines from Slovenia - Puklavec Family Winespuklavecfamily.com/sites/default/files/Persmap_A4_2019...wines in Ormož, and another for liter wines and simple, basic wines

1 Copyright © 2004 ACNielsen BASES a VNU company SCOOP Session Presentation to See Tomorrow, Today

WHITE WINES...WINES BY THE GLASS WHITE WINES RED WINE- ITALY RED WINES – FRANCE NEW & OLD WORLD-RED VARIETALS WHITE WINES RED WINE Author manager Created Date 7/17/2020 5:50:15 PM

Make grape wines at home: How to make grape wines

Fortified Wines, Liqueurs, Vermouths and Aromatised Wines

RESIDENTIAL ELECTRICITY RECRUITMENT QUESTIONNAIRE - ACNielsen, Residential... · My name is _____ from ACNielsen, ... electricity, water or sewerage utilities - GO TO NON ... have

WINES BY THE GLASS WHITE WINES CHAMPAGNES AND SWEET

1 Copyright © 2002 ACNielsen a VNU company Successful Selling of 3CX Phone System

The Wines - Winetrust Estateswinetrustestates.com/assets/products-short-overview2.pdf · The Wines Our Mystic Sounds wines take that statement to the next level. Mystic Sounds wines

© 2005 ACNielsen 1 Market trends and opportunities for growth Chilealimentos: Processed Fruit Jonathan Banks Business Insight Director ACNielsen 28 September

© 2008 Public Sector Software © 2004 ACNielsen 1 Public Sector Software

CELEBRATION WINES FINE WINES FOCUS DOSSIER ...FINE WINES FOCUS CELEBRATION WINES AdVini and its wine estates are glad to present you their fine wines selection for the upcoming end

WHITE WINES RED WINES - Alamo Drafthouse Cinemas3.drafthouse.com/menus/Alamo_Corpus_Drink_Menu.pdf · white wines glass/bottle ... red wines glass/bottle doÑa paula los cardos malbec