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Cooperative Extension and Technology: Partners for the Future
Using Technology to Engage Captive and Fleeting Audiences
Rhonda ConlonNorth Carolina State UniversityRhonda_Conlon@ncsu.eduTwitter: rconlon
Cooperative Extension and Technology: Partners for the Future
Snoozing through PowerPoint?
Cooperative Extension and Technology: Partners for the Future
Common presentation tips • Use visuals• Follow the “Rule of Six”• Practice• Include interaction
Cooperative Extension and Technology: Partners for the Future
Barriers to interaction• Room layout• Time• Group size• Topic sensitivity• More?
Cooperative Extension and Technology: Partners for the Future
Possible solution: Clickers
Cooperative Extension and Technology: Partners for the Future
Channel Setting Instructions for ResponseCard RF
1. Press and release the "GO" button.
2. While the light is flashing red and green, enter the 2 digit channel code (ie. channel 1 = 01, channel 21 = 21).
3. After the second digit is entered, Press and release the "GO" button.
Press and release the "1/A" button. The light should flash yellow to confirm.
Cooperative Extension and Technology: Partners for the Future
What do you know about Clickers?
21%
30%
25%
24% 1. Nothing
2. A little
3. Some
4. A lot
Sample horizontal bar chart slide with simulated data.
Cooperative Extension and Technology: Partners for the Future
Clickers = Response systems (RS)
• Response card• USB Receiver • Software (RS and PPT)• Computer• Various brands
– Your university may standardize
Cooperative Extension and Technology: Partners for the Future
Why ask questions with Clickers?
• Create an ice breaker• Assess understanding• Conduct polls• Obtain 100% feedback• Generate discussion• Create graphical output
Cooperative Extension and Technology: Partners for the Future
Examples in Extension
• Discussing sensitive issues– finances, diet, food handling
• Judging contest entries• Polling to assess content understanding• Making before and after comparisons
– assess attitude change
Cooperative Extension and Technology: Partners for the Future
Answer displays
Cooperative Extension and Technology: Partners for the Future
Cooperative Extension and Technology: Partners for the Future
18%
19%
16%23%
24%
1 2 3 4 5
Which region are you from?
1. Western
2. North Central
3. Southern
4. Northeast
5. Other
Sample horizontal bar chart slide with simulated data.
Cooperative Extension and Technology: Partners for the Future
Ever catch your audience snoozing?
1 2 3
35%38%
27%
1. Yes
2. No
3. Abstain
Sample yes/no/abstain chart with simulated data.
Cooperative Extension and Technology: Partners for the Future
Reports
• Demographics• Comparative scoring• Participant results• Others
Cooperative Extension and Technology: Partners for the Future
Restricted Uses• RS can track attendance and assign grades• Human Subjects Compliance Restrictions
apply• In Extension settings, should not:
– Keep participant lists with personal or demographic information
– Tie devices to individuals– Track responses for scoring or testing purposes
Cooperative Extension and Technology: Partners for the Future
Which meal is more nutritious?
1 2
41%
59%
1.
2.
Photos: 1. http://www.flickr.com/photos/lolagetz/418390723/2. http://www.flickr.com/photos/digital_sean/2441014442/
Sample picture slide and chart with simulated data.
Cooperative Extension and Technology: Partners for the Future
Clickers promote interaction
1 2 3 4 5
20%
23%
19%
22%
16%
1. Strongly Agree
2. Agree
3. Neutral
4. Disagree
5. Strongly Disagree
Sample Likert scale chart with simulated data.
Cooperative Extension and Technology: Partners for the Future
What about our fleeting audiences?
Photo: http://www.flickr.com/photos/fisheystream/2475126500/
Cooperative Extension and Technology: Partners for the Future
Trends• Mobile devices are everywhere• People create online information, not just consume• Google has become a verb
– Destination web sites are losing ground – Average site visit: 56 seconds per page (Nielsen Online)
• People are self-congregating online• Companies need to invest in “direct public
engagement to influence behavior change”
Cooperative Extension and Technology: Partners for the Future
Mobile and social media help you go where the people are
Photo: http://www.flickr.com/photos/mcgarry/111003432
Cooperative Extension and Technology: Partners for the Future
PodCasting
Photo: http://www.flickr.com/photos/philscoville/528744950/in/photostream/
Cooperative Extension and Technology: Partners for the Future
Do you use podcasts?
1. Never2. I sometimes listen3. I subscribe and
listen regularly4. I produce podcasts
Cooperative Extension and Technology: Partners for the Future
What news most interests you?
1. Nat’l/International 2. Local news3. Sports4. Entertainment5. Money6. Classifieds
Cooperative Extension and Technology: Partners for the Future
How does the news reach you?
• Syndication– Print - AP– Broadcast - network affiliates– Web
• RSS or Atom• Format for feeding information • Subscribe using feed readers, iTunes, others
– Google Reader
QuickTime™ and a decompressor
are needed to see this picture.
Cooperative Extension and Technology: Partners for the Future
Podcasting
• Distributing digital content for download via syndication (RSS or Atom)
• Files can be linked on web sites for click to download, but
• Podcast implies syndication
Podcast = iPod + broadcast
Cooperative Extension and Technology: Partners for the Future
Podcasting
• Content can be audio or video• Usually MP3 file format• Doesn’t require an iPod or MP3 player
Cooperative Extension and Technology: Partners for the Future
What can podcasts be used for?
• Education / training• Talk shows• Self-guided tours• Audio factsheets• Other ideas?
Cooperative Extension and Technology: Partners for the Future
How to subscribe to a podcast?
• iTunes Store– Browse or search for podcasts– Look for a Subscribe button
• Other popular podcast sites– http://PodcastDirectory.com– http://PodcastAlley.com
Cooperative Extension and Technology: Partners for the Future
What is iTunes U?
• Part of the Apple Store for publishing university-generated content
• Check with your university IT group
Cooperative Extension and Technology: Partners for the Future
Producing a podcast
• Requires software and microphone• Use free tools such as “Audacity” to record
and edit audio content• Consider iTunes U for hosting• Register with podcasting directories• Don’t forget about accessibility. Link to text
files.
Cooperative Extension and Technology: Partners for the Future
Best practices for podcasts• Audience-centered content• Regular and frequent release• Short and simple• Production quality• Clearly articulated links• Written transcripts• Findable (file names, tags)• Provide for evaluation
Cooperative Extension and Technology: Partners for the Future
References• Using Clickers for Instant Feedback, Robin Brekke, Iowa State
University– Recording: http://www.ces.ncsu.edu/virtualit/clickers.mov– Slides: http://www.slideshare.net/jdorner/using-clickers-for-instant-
feedback-robin-brekke• Teaching with Classroom Response Systems, Derek Bruff,
Vanderbilt University– http://www.turning-talk.com/2009webinars/he_derekbruff
Cooperative Extension and Technology: Partners for the Future
References• The Future Buzz: Social Media, Web 2.0 and Internet Stats,
Adam Singer– http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-
numbers-stats/
• Drinking From a Fire Hose, Anne Adrian, Alabama Cooperative Extension System– http://www.slideshare.net/aafromaa/drinking-from-a-fire-hose
• Micro Persuasion, Steve Rubel– http://www.micropersuasion.com/2009/05/the-end-of-the-
destination-web-era.html
Cooperative Extension and Technology: Partners for the Future
References• Podcasting and iTunes University, Janyne Kizer, NC State
UniversityRecording: http://www.ces.ncsu.edu/virtualit/podcasting_itunesu.movSlides: http://www.slideshare.net/jdorner/podcasting-and-ncsu-itunes
• http://www.libsuccess.org/index.php?title=Podcasting• http://www.podcasting-tools.com/• http://www2a.cdc.gov/podcasts/bestpractices.htm• http://www.digitalpodcast.com/podcastnews/2008/06/01/
best-practices-in-podcasting/
Cooperative Extension and Technology: Partners for the Future
Engage in New Ways
• Don’t pass up the opportunity!• Explore the resources in the eXtension
Collaborate wiki • http://collaborate.extension.org/wiki/FNEE
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