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CONVERSION ARCHITECTURE. Industry data. Category experience. Keyword analysis. Geographic data. Keyword expansion. Testing data. Historical data. Strong content. Results analysis. Customer lifecycle analysis. What we already know works. Conversion analysis. Visual considerations. - PowerPoint PPT Presentation
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CONVERSIONARCHITECTURE
Testing dataKeyword expansionHistorical dataConversion analysisGeographic dataKeyword analysisVisual considerationsCategory experienceIndustry dataCustomer lifecycle analysisWhat we already know worksResults analysisStrong content
Testing dataKeyword expansionHistorical dataConversion analysisGeographic dataKeyword analysisVisual considerationsCategory experienceIndustry dataCustomer lifecycle analysisWhat we already know worksResults analysisStrong content
Testing dataHistorical dataConversion analysisGeographic dataKeyword analysisVisual considerationsCategory experienceIndustry dataCustomer lifecycle analysisWhat we already know worksStrong content
Keyword expansionResults analysis
Proprietary technology for content management and assemblyof conversion-architectedhighly optimizedlanding and destination pages
Not dynamic content!Pre-built contentHundreds, thousands even tens of thousands of pagesAll uniqueAll non-duplicativeValuable, useful, important information for each specific userSearch engine friendlyHighly indexableAll content rich
More market share in organic search resultsAdded efficiency for paid search campaignsCapture traffic from a wider spectrum of queriesHighly ranked and relevant for more keyword stringsStronger content to improve position and CTRMap campaigns to highly targeted contentBoost quality score and improve positioning on SERPsMore visibility, more clicks at a lower CPC
CONVERSIONARCHITECTURE
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