Rate Card 2017Print & Online

Review of Architecture and Construction Details

Table of Contents

DETAIL – Review of Architecture and Construction Details

3 Portfolio

4 – 7 Facts / General Information

8 – 9 Topics / Timetable

10 Advertising Formats

11 Advertising Prices

12 – 13 Special Types of Advertising

14 Technical Specifi cations

Analysis

15 Circulation and Distribution Analysis

16 Readership Structure Analysis

17 – 18 Reach Analysis

DETAIL English – Review of Architecture and Construction Details

19 General information

20 Topics / Timetable

21 Advertising Prices

DETAIL Online

22 – 23 Crossmedia

24 Profile – DETAIL.de

25 Profile – DETAIL-online.com

26 – 27 Display – Formats and Prices

28 Newsletter

29 Standalone Newsletter

30 Manufacturer News

31 Advertorial

32 Microsite

33 App

DETAIL Transfer

34 – 35 Customized Communication Concepts

Advertising Department

36 Sales Advisors

General Terms and Conditions see online:

www.detail-online.com/advertising

3

Portfolio

DETAIL offers a presence on all channels, ensuring cross-media targeting.

BetonConcrete

ONLINE – Website, Inspirations Database, Newsletter, App, Facebook, etc.PRINT – Journal, Corporate Publishing, Reference books

DIRECT FORMATS – Workshops, Events, …

4

The facts speak for themselves

No 2 in

print circulation target group of architects (28.1% = 15,820 readers)

No 1 in

online circulation target group of architects and construction engineers (13.4% = 14,170 users)

No 2 in

crossmedia circulation (print/online),target group of architects and construction engineers (29.1% = 30,680 readers/users)

DETAIL: By architects for architects

No 1:

45 % DETAIL can be recommended to others

46 % DETAIL has attractive special editi-ons

42 % DETAIL has an appealing design

No 2:

48 % Reader loyalty (DETAIL is important to me/is very important to me)

73 % DETAIL includes high-quality articles

31 % DETAIL cannot be replaced by any other journal

DETAIL is a working tool for architects

No 1:

88 % archive entire DETAIL issues

72 % Professional benefi t high/very high

44 % DETAIL contains interesting and helpful product information

35 % Issue provides multiple contact opportunities (more than 3 times)

No 2:

57 % DETAIL provides ideas, sets trends, provides impetus

58,7 % minutes reading time

64,2 % page exposure

Benefit from the outstanding performance values and the high quality standards of DETAIL, confirmed by the agla a+b circulation analysis.

Source: agla a+b circulation analysis 2012. Print K 1 readers of an Ø edition, online users in the past 4 weeks. n= 105,400 architects and construction engineers / 56,300 architects.Ranking of qualitative values based on the composition of the DETAIL readership.

Our readers are your target group

5

Memberships agla a+b / IVW / German Association of Media Companies

Publisher DETAIL Business Information GmbHLocation: Hackerbruecke 6, 80335 Munich, GermanyMailing adress: Postfach 20 10 54, 80010 Munich, GermanyInternet: www.detail.deMangement board Karin Lang

Publishing Director Sales and Marketing Claudia Langert

Editorial Editorial discussion, documentation and technology: Dr. Sandra Hofmeister (Chief Editor) Editorial – product information, DETAIL transfer and

corporate publishing: Katja Reich, Thomas Jakob

Payment terms Net 21 days, within 8 days of payment – 2% discount, 3% discount for payment by bank draft.

Bank information Deutsche Bank AG Account no. 2 223 394 (Bank routing number 700 700 10) SWIFT code: DEUT DEM M IBAN: DE 07700700100222339400 VAT no. DE 813 334 479 Tax no. 9/147/246/10073

General Terms All advertisement orders will be processedand Conditions in accordance with the General Terms and Conditions of the publishing house.

These can be found at: www.detail.de/agbor www.detail-online.com/legal-notice

Year of publication/current year 57/ 2017

Timetable and themes see pages 8 – 9

Purchase price 1 Annual subscription – Germany € 189.– Annual subscription – International € 189.– Single copy € 18.90 excl. postage and packing ISSN no. 0011-95711

Contents analysis of editorial section DETAIL 2015 = 1,261 pages

Reports and latest news 7 % Specialist discussions and reports 9 % Reports on buildings and areas, with images, drawings

and explanations 35 % Technology/engineering 13 % Service (persons and organizations, contractors and suppliers) 11 % Product information on building, extending and furnishing (approx. 1.200 reports, some with illustrations), specialist literature, descriptions, events 25 %

General Information / Editorial Concept

1 Prices are valid from DETAIL Issue 1/2 2017

6

Profile

Brief characteristics

A journal for architects, civil engineers, buildingauthorities and property developers. The publi-cation’s title describes what its aim has been right from the start: to document and inform rea-ders about buildings of all types.

Focus: to thoroughly research and document details in their structural and architectural con-texts. DETAIL represents a unique information source for planning and architectural firms. Its editorial concept and very high quality mean that it occupies a special position in the market.

Alongside the usual DETAIL editions covering construction-related topics and two DETAIL Concept editions focusing on building types, the additional editions will offer practical information on specific aspects of construction.

DETAIL green is comprehensively and practically dedicated to sustainable planning and construction and energy-focused buil-ding refurbishment, while incorporating the architecture's design components.

DETAIL inside discusses all aspects of interior design and construction, combining detailed technical information and inspiration. Besides architects, the journal is aimed at interior designers, building/office furnishers, and designers.

DETAIL structure documents buildings whose overall quality is significantly deter-mined by the work carried out by structural engineers, and at the same time describes the important interface between civil engi-neers and architects.

Circulation

Edition print run: 28,458 copiesActual distributed circulation – annual average: 23,066 copiesSold circulation: 18,826 copiesAdditional prior reporting periods:Sold circulation: 1,931 copies

All values taken from IVW 2015 Quarterly Reports (annual average). DETAIL is IVW-certified.

green

01/16

Der Nutzer − das unbekannte Wesen? Planung kostengünstiger Lüftungssysteme

Wie weiter, EnEV?

Zeitschrift für nachhaltige Architektur und energetische SanierungReview of Sustainable Architecture and Energy-Efficient Refurbishment

structure

Zeitschrift für Tragwerksplanung und ArchitekturReview of Structural Engineering and Architecture

Bahnsteigdach aus hochleistungsfähigem Leichtbeton Stadionhülle als hybride Netzstruktur

Modernes Natursteingewölbe in Cambridge

Solar Decathlon 2012 in MadridQualitätsmanagement für gesunde InnenräumeVorschau auf die EnEV 2012

01/13

Green

Zeitschrift für Architektur und InnenraumgestaltungReview of Architecture and Interior Design

inside

Schwerpunkt WohnenInnenarchitektur — kein Luxus, ein Muss!

Szenenwechsel: Bars in Berlin

Zeitschrift für Architektur + Baudetail · Review of Architecture · Revue d’ArchitectureSerie 2016 · 7/8 · Kostengünstig Bauen · Cost-Effective Building · Économie

‡ Bezahlbares Bauen und Wohnen für alle‡ Kostengünstige Baustoffe und recycelte Materialien,

Vorfertigung und Standarddetails‡ Strategien im Wohnbau – vier akuelle Beispiele

Additional distributed circulation: 4,000 copies.

Additional distributed circulation: 4,500 copies.

Additional distributed circulation: 5,000 copies.

7

Product information

DETAIL product information

We are constantly developing our product information section, just as user behaviour is constantly changing and the range of building products is constantly gro-wing. One of our stated goals is to increase the cross-medial linking of our content, and this is reflected in our online product information pages. The long-established product categories are now clearly presented in 12 main categories, with the edi torial articles easier and faster to find thanks to an intelligent search function.

In the print edition, the focuses of the main product information categories vary (see the editorial calendar on pages 8 – 9), and special editions are published for the sector’s main trade fairs.

For advertisers cross-media linking is particularly attractive because advertisements and banner ads are placed in a high-affinity product environment, not only in the DETAIL print edition but now also online.

See page 26 for information on our new online advertising formats – or give us a call.

44% 1 of DETAIL readers state that DETAIL contains interesting and helpful product information. This means that DETAIL ranks as No. 1 among the agla a+b member publications. 1 Source: agla a+b reach analysis 2012

12 main product categories at www.detail.de

Main categories Focuses

Outdoor systems Drainage, road signage, street furniture, fences, external surface coverings, railings, noise prevention, outdoor lighting

Bathrooms, sanitary engineering

Sanitary ware, sanitary tiles, fi ttings, steam rooms, saunas, toilet partitions, swimming pool technology, water and wastewater technology

Constructional physics Humidity, insulation, and fi re protection, sound insulation, acoustics

Lighting Decorative and technical lighting, outdoor lighting, LED lights, lamps and bulbs

Roofs Sloping roofs, fl at roof systems, roof coverings, accessories, insulation, membranes, green roofs, roof windows, skylights, rooftop solar/PV systems

Digital planning AVA, CAD, BIM, visualization, project management software, 2-D/3-D printing systems, plotters, monitors, computer technology

Access Lifts/parking systems, stairs, doors, gates, entrances

Facades Cladding systems, windows, sun protection, exterior plaster and paints, fi xtures, glass

Heating, cooling, ventilation systems

Boilers, burners, condensing boilers, radiators, radiant heating systems, ventilation systems, air conditioners

Interior conversion work

Interior plaster and paints, partitions, interior walls, ceilings, fl oors, furniture and interior design concepts

Construction Masonry, timber, concrete, steel, clay construction, modular construction, textile construction, lightweight construction

Electrical engineering, building management

Switches, sockets, sensor technology, switchgear, control and regu-lation technology, communications equipment, security technology

8

Topics / Timetable 2017

Issue Main Topic Product information Trade fairs

3/2017 PD 01.03.17 BD 18.01.17 CD 25.01.17 Ddebi 08.02.17

Concept: Housing for Seniors

· Universal Design· Lifts, Stairs· Heating, Cooling, Ventilation Systems · Smart Building

05. – 09.03.2017 Euroshop, Dusseldorf07. – 09.03.2017 Ecobuild, London 13. – 14.03.2017 Dresdner Brücken-

bausymposium

14. – 18.03.2017 ISH, Frankfurt16. – 19.03.2017 New Energy, Husum17. – 19.03.2017 blickfang, Stuttgart 29. – 31.03.2017 eltefa, Stuttgart

4/2017 PD 03.04.17 BD 20.02.17 CD 27.02.17 Ddebi 13.03.17

Steel Construction · Construction (steel)· Interior Walls and Ceilings· Lighting· Doors, Gates, Entrances

04. – 09.04.2017 Euroluce, Milan04. – 09.04.2017 Salone Intern. del

Mobile, Milan21. – 23.04.2017 blickfang, Basel

25. – 27.04.2017 Altenpfl ege, Nuremberg28. – 29.04.2017 Internationale

Passivhaustagung, Vienna

structure PD 03.04.171/2017 BD 20.02.17 CD 27.02.17 Ddebi 13.03.17

Structural Engineering and Architecture

· BIM · Massive Construction· Conversion and Refurbishment· Building Systems Engineering (electrics,

building management, safety technology)

24. – 28.04.2017 Energy, Hanover 27. – 28.04.2017 Deutscher Bautechnik-

Tag, Stuttgart

5/2017 PD 02.05.17 BD 21.03.17 CD 28.03.17 Ddebi 11.04.17

Bioclimatic Architecture · Heating, Cooling, Ventilation Systems· Heat Insulation and Moisture Protection· Roofs· Façades

09. – 12.05.2017 Techtextil, Frankfurt 16. – 19.05.2017 Interzum, Cologne

green PD 02.05.171/2017 BD 21.03.17 CD 28.03.17 Ddebi 11.04.17

Timber Construction · Energy-effi cient Façades, Windows, Doors· Insulation, Airtight Building Envelope· Interior Design, Floors, Ceilings · Timber Construction and Wood Materials · Energy-effi cient Lifts

31.05. – 02.06.2017 Intersolar, Munich

6/2017 PD 01.06.17 BD 20.04.17 CD 27.04.17 Ddebi 11.05.17

Glass Construction · Windows, Glass, Solar Protection· Outdoor systems· Furniture and Interior Design Concepts· Fire and Noise Protection

28. – 29.06.2017 CEB® Clean Energy Building, Karlsruhe

inside PD 01.06.171/2017 BD 20.04.17 CD 27.04.17 Ddebi 11.05.17

Gastronomy (Bars / Restaurants)

· Furniture (Innovations at Salone del Mobile)· Bathrooms · Kitchens · Paints, Wallpapers

24. – 27.06.2017 Tendence, Frankfurt

1-2/2017 PD 30.12.16 BD 13.11.16 CD 20.11.16 Ddebi 05.12.16

Refurbishment · BAU Special 2017 · Bathrooms / Sanitary Engineering· Furniture and Interior Design Concepts· Floors

10. – 13.01.2017 Heimtextil, Frankfurt11. – 13.01.2017 eltec, Nuremberg14. – 17.01.2017 Domotex, Hanover 16. – 21.01.2017 BAU, Munich 16. – 22.01.2017 imm cologne, Cologne

07. – 09.02.2017 ZOW, Bad Salzufl en 14. – 16.02.2017 Betontage, Ulm 22. – 23.02.2017 FeuerTRUTZ, Nuremberg20. – 24.02.2017 Cevisama, Valencia 21. – 23.02.2017 INservFM, Frankfurt

PD = Publication date, BD = Booking deadline, CD = Copy deadline, Ddebi = Day of delivery bound inserts, loose inserts, tip-on-cards

9

Topics / Timetable 2017

Issue Main Topic Product information Trade fairs

9/2017 PD 01.09.17 BD 21.07.17 CD 28.07.17 Ddebi 11.08.17

structure PD 01.09.172/2017 BD 21.07.17 CD 28.07.17 Ddebi 11.08.17

10/2017 PD 02.10.17 BD 21.08.17 CD 28.08.17 Ddebi 11.09.17

green PD 02.10.172/2017 BD 21.08.17 CD 28.08.17 Ddebi 11.09.17

11/2017 PD 02.11.17 BD 21.09.17 CD 28.09.17 Ddebi 12.10.17

inside PD 02.11.172/2017 BD 21.09.17 CD 28.09.17 Ddebi 12.10.17

12/2017 PD 01.12.17 BD 20.10.17 CD 27.10.17 Ddebi 10.11.17

1-2/2018 PD 29.12.17 BD 17.11.17 CD 24.11.17 Ddebi 08.12.17

7-8/2017 PD 14.07.17 BD 06.06.17 CD 12.05.17 Ddebi 23.06.17

Concept: Hybrid Typologies

Structural Engineering and Architecture

Brick Construction

Energy-effi cient Façades

Materials and Finishes

Exhibiting and Staging

Urban Space and Landscape

Timber Construction

Serial Construction

· Offi ce· Building Systems Engineering (electrics, building

management, safety technology) · Lighting · Bathrooms / Sanitary Engineering

· BIM· Skeleton Construction· Lifts, Stairs · External Envelopes

· Refurbishment· Façades · Floors · Heat Insulation and Moisture Protection,

Fire and Noise Protection

· Energy-focused Building Refurbishment· Energy-effi cient Lighting · Healthy Living · Photovoltaics and Solar Thermal Energy· Heating, Ventilation, Cooling · Green Roofs a. Façades

· Natural Materials / Technical Surfaces· Tiles· Plasters, Paints, Coatings · Interior Walls, Ceilings

· Acoustics · Textiles· Floors· Lighting

· Street Furniture, External Surface Coverings · Lighting · Doors, Gates, Entrances· Roofs

· Construction (timber)· Furniture and Interior Design Concepts · Healthy Living· Heating, Cooling, Ventilation Systems

· Construction (module construction)· Digital Planning and Construction Processes· Acoustics· Façades

13. – 17.09.2017 NordBau, Neumünster

20. – 22.09.2017 efa, Leipzig

27. – 28.09.2017 architect@work, Munich

19. – 21.09.2017 COMPOSITES EUROPE, Stuttgart

26. – 28.09.2017 Intergeo, Berlin

04. – 06.10.2017 EXPO REAL, Munich 17. – 20.10.2017 interlift, Augsburg19. – 22.10.2017 SAIE, Bologna

20. – 22.10.2017 Designer's Open, Leipzig

26. – 30.09.2017 CERSAIE, Bologna

06. – 09.10.2017 RENEXPO, Augsburg

14. – 17.11.2017 SICHERHEIT, Zurich26. – 29.11.2017 THE BIG 5 SHOW,

Dubai

10. – 12.11.2017 Artdesign, Feldkirch

06. – 07.12.2017 architect@work, Dusseldorf

09. – 12.01.2018 Heimtextil, Frankfurt15. – 21.01.2018 LivingInteriors,

Cologne20. – 22.02.2018 Betontage, Ulm

PD = Publication date, BD = Booking deadline, CD = Copy deadline, Ddebi = Day of delivery bound inserts, loose inserts, tip-on-cards

10

Advertising Formats

1/3 page and smaller: We cannot accept placement requests, such as placement of the ad by itself, on the right-hand page, or right after text, etc.

Multi-part, high format and sectional ads should generally be delivered with two cutting trims of 3 mm each on the right-hand and left-hand side of the document. Double page ads: submit as single pages and add 3 mm trim each for cutting and milling edges.

Trim / Bleed Ads (Width x Height = W x H)

2/3 page portrait

135 ≈ 297

2/3 pagelandscape210 ≈ 188

1/2 page portrait

102 ≈ 297

1/2 page landscape210 ≈ 145

1/3 page portrait

69 ≈ 297

1/3 page landscape210 ≈ 99

1/4 page portrait

53 ≈ 297

1/4 page landscape210 x 76

Full page210 ≈ 297

FormatW x H in mm

DPS420 ≈ 297

1/4 page1,5 columns

93 ≈ 133

1/4 page2 columns125 ≈ 98

1/6 page1 column63 ≈ 133

1/6 page 2 columns 125 ≈ 64

1/6 page3 columns189 ≈ 43

1/4 page landscape189 ≈ 64

FormatW x H in mm

Type Area

1/3 page 2 columns125 ≈ 128

2/3 page portrait

125 ≈ 271

2/3 page landscape189 ≈ 176

1/2 page portrait

93 x 271

1/2 page landscape189 ≈ 133

1/3 page portrait

63 ≈ 271

1/3 page landscape189 ≈ 87

1/4 page portrait

45 x 271

Full page189 ≈ 271

DPS402 ≈ 271

FormatW x H in mm

11

Advertising Formats and Prices Rate card no. 49 / valid from January 1, 2017

Format Type Area Trim / Bleed Ads Surcharge b/w 2c * 3c * 4c *

Width mm Height mm Width mm Height mm € € € € €

DPS – double page ads 402 271 420 297 1,395,– 13,950.– 16,080.– 18,210.– 20,340.–

Full page 189 271 210 297 675.– 6,750.– 7,815.– 8,880.– 9,945.–

2/3 page portraitlandscape

125189

271176

135210

297188

460.– 4,600.– 5,665.– 6,730.– 7,795.–

1/2 page portraitlandscape

93189

271133

102210

297145

348.– 3,480.– 4,545.– 5,610.– 6,675.–

1/3 page portraittwo columnslandscape

63125189

27112887

69

210

297

99

232.– 2,320.– 3,385.– 4,450.– 5,515.–

1/4 page portrait 1.5 columnstwo columnslandscape

45 93

125189

271 1339864

53

210

297

76

175.– 1,750.– 2,475.– 3,200.– 3,925.–

1/6 page portrait two columnslandscape

63 125189

133 6443

1,260.– 1,985.– 2,710.– 3,435.–

Prices exclude value added tax and sales tax. The publishing house’s current Terms and Conditions apply. They can be found at: www.detail-online.com/advertising

* Colour Surcharge: Blue HKS 47 (Pantone Process Cyan), Magenta HKS 25 (Pantone Process Magenta), Yellow HKS 3 (Pantone Process Yellow); four-coloured = Euroscale. All HKS and Pantone colours, except basic Euroscale: Surcharge: 1/1 – 1/3 page: ≤ 1/4 page: per Euroscale primary colour € 1,065.– € 725.– per special colour € 2,130.– € 1,445.–

Discounts (for purchases within one insertion year):

Quantity scale: Repetition scale:for 3 ads and more 3% for 1 page 3%for 6 ads and more 5% for 3 pages 5%for 9 ads and more 10% for 6 pages 10%for 12 ads and more 12.5% for 9 pages 15%for 18 ads and more 15% for 12 pages 17.5%for 24 ads and more 20% for 18 pages 20%

Placement: Following acceptance of a commitment to place ads in specific locations (minimum format: 1/3 page): 20%, Island ads: 30%.

12

Special Types of Advertising

Supplement Inserts Insertion inside the print edition. Partial purchase options available.

Size: min. DIN C 6, max. 200 mm ≈ 290 mm

Thickness: max. 3 mm

Maximum weight: 210 g

Technical specifications: Inserts without a closed side, such as fan-fold flyers, have to be inserted manually.Cost on request.

Price: Weight up to 25g with mechanical processing: € 270.– per 1,000 copies including postal charges. Prices for higher weights or supplements that require manual insertion are available on request.

Supplement Outserts Supplement placed on the back cover and sealed in foil with the edition. Split-runs possible. All supplements that exceed the maximum insert size (200 ≈ 290 mm) and/or which are thicker than 3 mm and/or heavier than 210 g must be processed as outserts

Size: max. DIN B 4 = 353 ≈ 250 mm

Thickness: max. 30 mm

Maximum weight: 1,000 g

Technical specifications: Outserts are generally processed manually. Exclusive placement cannot be guaranteed.

Price: Prices are calculated individually based on the supplement weight.

Bound inserts Purchase options: Partial purchase options available.

Price: 2 pages € 9,180.– 2 pages with flap € 12,560.– 4 pages € 15,360.– 6 pages € 19,530.– 8 pages € 23,290.–

Technical specifications: The bound insert must have the same format as the magazine along the bound edge and along at least two other edges. Welted supplements must be closed along the bound edge. Supplements are included in running page numbering.

Paper heavier than 180g/m2 price available upon request. Supplements qualify for discounts (according to quantity discount scale): 1 sheet = 1 ad page.

13

Special Types of Advertising

Tip-on-cards

Size: minimum 40 ≈ 60 mm, maximum 170 mm width, 257 mm height (= 2 cm distance to the rib and all external edges)

Thickness: max. 3 mm

Maximum weight: max. 50 g

Technical specifications: Mechanical processing: Price: Postcards and supplements/booklets with the closed side to the rib.

Fan-fold flyers, foldable on the left and right, secured at the bottom (centre to left) with a glue dot, i.e. delivered closed. Glueing must generally be parallel to the rib.Postcards, DIN C 6: € 150.– per 1,000 including postal charges.Booklets up to maximum 170 ≈ 257 mm, thickness 3 mm and weight 50 g: € 250.– per 1,000 including postal charges.

Technical specifications: Manual processing: Price: Supplements/booklets without a closed side to the rib; Fan-fold flyers that are not closed; post-its that are not glued on the rib side. Booklets/fan-fold flyers up to a maximum of 170 ≈ 257 mm, 3 mm thickness and 50 g weight: € 330.– per 1,000 including postal charges.

Tip-on-cards can generally only be published in combination with a carrier advertisement (1/1 page 4c or b/w).Advertisement price calculated using the current pricelist. Customer discount: supplements no/carrier advertisements yes.Agency commission: supplements yes/advertisements yes.

Delivery address and specifications: See page 14 “Technical Specifications”

To find out the current circulation figures call: +49 (0)89 381620-24

14

Technical Specifications

DatesPublication dates: In the first week of the monthBooking deadline: Six weeks prior to publicationCopy deadline: Five weeks prior to publication

Format DIN A4 (German industrial norm)210 ≈ 297 mm Trim Size, 216 ≈ 303 mm Bleed Size, all edges

3 mm trim per cutting edge

Type size 189 mm wide, 271 mm high,Print space 3 columns, 63 mm each

Print method Offset printing / adhesive binding

Paper DETAIL, DETAIL inside, DETAIL structure: Inside pages: Finesse 115 g/m2, Cover: Monostar 300 g/m2, DETAIL Green: PlanoPlus 120 g/m2, Cover: 300 g/m2

Copy/ Artwork The preferred data format is PDF/X-3 (composite PDF).All used fonts must be embedded. Also possible are unseparated tiff and eps files. Open data (e.g. InDesign, QuarkXPress, etc.) should be avoided. Colour mode CMYK, 300 dpi, graphic data in bitmap mode, min. 1200 dpi. Trimming: min. 3 mm per bleed edge. Colour templates are required for all advertisements: digital proofs (with Ugra/FOGRA Medienkeil V 2.0), Detail profile: ISOcoated, Detail Green profile: ISOuncoated. Double-sided advertisements: Delivery as individual pages with a 3 mm bleed allowance. Important: Trim size for portrait-page ads – 3 mm trim on all sides.

Delivery address DETAIL Business Information GmbH for print data Advertising Teamand proofs Hackerbruecke 6, 80335 München Tel. +49 89 381620-24 e-Mail: disposition@detail.de

Delivery of special advertising types:Delivery deadline 3 weeks prior to the publication date of the magazine Monday to Friday 8 am to 5 pm, free to our addressShipping address on request

Shipping note The shipping note should be attached to the outside of the pallet or box.

It must contain following information:– Customer (orderer)– Edition title and issue number– Delivery quantity:

· Total weight· Number of pallets and/or boxes· Size and nature of the product (flat, folded)· Address and phone number of the deliverer

15

I

VII

V + VI

II

IIIa

IIIb

IV

Circulation and Distribution Analysis

Geographical circulation analysis Economic region Percentage of total circulation % copies Germany 69% 16,030 International 31% 7,036

Total circulation 100% 23,066

Nielsen Region I 13% 2,084 Schleswig-Holstein, City of Hamburg City of Bremen, Lower Saxony

Nielsen Region II 19% 3,046 North Rhine-Westphalia

Nielsen Region III a 16% 2,565 Hessen, Rhineland-Palatinate, Saarland

Nielsen Region III b 19% 3,046 Baden-Wuerttemberg

Nielsen Region IV 18% 2,885 Bavaria

Nielsen Region V 7% 1,122 City of Berlin

Nielsen Region VI, VII 8% 1,282 Thuringia, Saxony, Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt

Total circulation Germany 100% 16,030

Circulation monitoring

Circulation analysis Annual average circulation per edition January 1, 2015 – December 31, 2015.

Print run 28,458

Total circulation 23,066 of which 7,036 copies were sold internationally

Paid circulation 18,826 of which 6,554 copies were sold internationally – subscription copies 17,825 – other sales 89 – retail sales 913

Complimentary copies 4,240

Back issues, archived copiesand voucher copies 5,392 * * Sales of individual back issues

from earlier reporting periods have been reported by the IVW since January 1, 1995. Average sales of individual issues for the period January 1, 2015 – December 31, 2015: 919 copies

16

Readership Structure Analysis

1.1.1 Sectors / Trades / Fields / Occupational groupsClassifi- Receiver groups Percentage of ascertained readers K1cation no. Name (according to trade classi.) % Projection (approx.)

71.11.1 Architect’s office 57 13,30071.12.1 Architect’s and civil engineering office 25 6,200 – Project planning departments of industrial companies, banks, etc. 4 80084.11 Planning departments of municipal building departments 7 1,50041.10.3 Building and housing associations/41.20.1 building construction companies 5 1,30071.12.2 Professional engineering firm for statics/structural design 2 400

1.2.1 Size of the economic entity Percentage of ascertained readers K1 according to number of employees % Projection (approx.)

1 employee 10 2,430 2 to 4 employees 29 6,860 5 to 9 employees 23 5,520 10 to 19 employees 21 4,670 20 to 49 employees 9 2,110 50 and more employees 8 1,860

1.2.2 According to construction Percentage of ascertained readers K1 volume in € million % Projection (approx.)

below 0.50 mio. 8 1,800 0.50 up to 1.00 mio. 9 2,200 1.00 up to 2.50 mio. 19 4,600 2.50 up to 5.00 mio. 18 4,200 5.00 up to 25.00 mio. 23 5,300 25.00 up to 50.00 mio. 7 1,600 50.00 mio. and more 12 2,700

2.1.1 Occupational characteristic Percentage of ascertained readers K1 according to function % Projection (approx.)

Office management 69 16,160 Planning 78 18,390 Design 70 16,490 Tendering, materials planning 56 13,320 Construction management 65 15,440 Project management 67 15,730 Project leadership 37 8,710 Energy planning 21 5,020 Other 4 1,040 Multiple answers (100% = 23,500 readers)

Percentage of ascertained readers K12.1.2 According to position in profession % Projektion (approx.)

Owner, co-owner, managing director 67 15,890 Office manager in an administrative body 1 280 Head of construction department 5 1,240 Department manager 9 2,020 Project manager/leader 32 7,560 Specialist planner 15 3,530 Other 1 290 Multiple answers (100% = 23,580 readers)

Percentage of ascertained readers K12.1.3 According to professional status % Projection (approx.)

Independent, freelancer 63 14,990 Employed 34 8,120 Civil servant 2 490

For a summary of the survey method, see page 18.Source: agla a+b 2012 reach analysis. TNS EMNID, Bielefeld.

17

Reach Analysis

Reaches Percentage of ascertained readers K1 % Projection (approx.)

Awareness: at least of name 80.1 84,400

Awareness: seen first-hand 72.1 76,000

Widest circle of readers: at least 1 edition in 10 read 42.8 45,100

K1 value: readership – average edition 22.4 23,600

K1 value according to sectorClassifi- Receiver groups Percentage of ascertained readers K1cation no. Name (according to trade classi.) % Projection (approx.)

71.11.1 Architect’s office 25.7 13,300

71.12.1 Architect’s and civil engineering office/civil engineering office 24.1 6,200

– Project planning departments of industrial companies, banks, etc. 25.1 800

84.11 Planning departments of municipalbuilding departments 22.9 1,500

41.10.3/ Building and housing associations/41.20.1 building construction companies

with 50+ employees 11.3 1,300

71.12.2 Specialist engineers’ office for statics / structural planning 6.6 400

Reach growth with multiple placementsK1 value Advert placements 1 2 3 4 5 622.4% 22.4% 23.5% 38.0% 48.1% 55.6% 61.4% 7 8 9 10 11 12 65.9% 69.6% 72.6% 75.1% 77.2% 79.0% For a summary of the survey method, see page 18.

Usage Percentage of ascertained readers K1 % read/opened once 23 read/opened twice 23 read/opened three times 18 read/opened more than three times 35 100

Professional use Percentage of ascertained readers K1 % 5 very high use 26 4 46 3 21 2 7 1 no use 1 Average 3.9 100

Archiving behaviour Percentage of ascertained readers K1 % entire editions are archived 88 individual editions are archived 12 editions are circulated 60 editions are thrown away 3 multiple answers (100% = 23,580 readers)

Title assessment and reader loyalty Attachment to title Percentage of ascertained readers K1 % Scale value A: “very attached to it” 16 Scale value B: 32 Scale value C: 32 Scale value D: 10 Scale value E: 7 Scale value F: 2 Scale value G: “very little attachment to it” 1 Average (A = 7, G = 1) 5.3 100

www.agla-ab.de

18

Reach Analysis

Title profile Percentage of ascertained readers K1 %

Sound articles 73

Delivers ideas, sets trends, provides stimuli 57

Well-researched topics and articles 46

Attractive themed editions 46

Able to be recommended 45

Contains interesting and helpful product information 44

Attractive edition design 42

Includes international architecture 36

No other journal could take its place 31

Especially up to date 30

Problem-oriented 30

Includes background information 28

Includes high-quality architectural photographs 22

Opinion-forming, provides a forum for qualified architects 14

Critical 10

Multiple answers (100% = 23,500 readers)

Summary of the survey method used for the agla a+b 2012 comparative reach analysis in line with the requirements of the ZAW (Zentralverband der deutschen Werbewirtschaft – Central Association of the Advertising Industry in Germany) scheme

1. Method: Circulation analysis through telephone interviews, with survey documents displayed to respondents online; sample survey

2. Population: 105,400 architects and construction engineers – 56,300 architects and 49,100 construction engineers (according to survey)

3. Sample: 1,201 interviews, 70% utilization, random selection

4. Survey target: Architects and construction engineers in Germany who in the last twelve months were involved in building construction planning, or in the last year were involved more than once in system, product or brand decisions relating to construction projects.

5. Survey period: The interviews took place between 10 January and 4 May 2012.

6. Study carried out by:TNS Emnid, Bielefeld

A comprehensive summary of the survey method used can be found at www.agla-ab.de/analyse.

19

General Information DETAIL English

Dates

Public. schedule 6 DETAIL English and 2 DETAIL GreenPublic. dates During the first week of the monthBooking deadline Six weeks prior to publicationCopy deadline Five weeks prior to publication

Circulation

Edition print run: 11,000 copies

Distribution share: 3,750 copies GB / Ireland 2,890 copies Europe (excluding GB / Ireland) 1,000 copies North and South America 550 copies Australia / New Zealand 500 copies Asia 60 copies Africa 2,250 copies Retail / Archive / Events

Profile

DETAIL is one of the most respected architectural journals in the world. Architects, planners, engineers, and construction-industry workers in over 80 countries appreciate and use the technically-oriented docu-ments and information it contains. The standalone magazine concept offers high professional value. The USPs are the design drawings that precisely document the constructed buildings. The content consists of five different sections: discussion, reports, documentation, technology and products.

Since 2004, the international edition of DETAIL has been published in English six times a year and is sold globally. Alongside the usual 6 DETAIL editions covering construction- related topics and a DETAIL Concept edition focusing on a building type, 2 additional editions of DETAIL Green offers practical information on all aspects of sustai-nable planning and construction as well as on energy-focused building refurbishment.

General Terms All ad orders will be processed in accordanceand Conditions with the General Terms and Conditions of the

publishing house which are available at: www.detail-online.com/advertising

green

01/16

Der Nutzer − das unbekannte Wesen? Planung kostengünstiger Lüftungssysteme

Wie weiter, EnEV?

Zeitschrift für nachhaltige Architektur und energetische SanierungReview of Sustainable Architecture and Energy-Efficient Refurbishment

ISSN 1614-4600 · JUL · AUG£13 · US$ 24.50 · €18.90

English Edition

Review of Architecture and Construction Details · Lighting and Interiors · Vol. 2016 · 4

For more information about the delivery of the print data see page 14.

20

Timetable / Topics 2017 DETAIL English

PD = Publication date, BD = Booking deadline, CD = Copy deadline, Ddebi = Day of delivery bound inserts, loose inserts, tip-on-cards

DEE 1/2017

PD 13.01.17

Construction / Glass / Wall and Floor Tiles / KitchensTransparency / Translucency

DEE 2/2017

PD 01.03.17

Refurbishment / Heating, Cooling, Ventilation Systems and MVHR / Lifts, Escalators and Parking Systems / Ecobuild Preview

Refurbishment

DEE 3/2017

PD 02.05.17

Bathrooms and Universal Design / Lights and Lighting / Interior Walls, Ceilings and Acoustics / External Surface Coverings and Outdoor Living

Concept: Housing for Seniors

Green 1/17

PD 02.05.17

Energy-effi cient Facades, Windows, Doors / Heat, Insulation, Airtight Building Envelope / Interior Design, Floors, Ceilings / Timber and Wood Materials / Energy-effi cient Elevators

Timber Construction

DEE 4/2017

PD 03.07.17

Facades / CAD, Software and BIM / Solar Power and Solar Protection / Interior Design

Bioclimatic Construction

DEE 5/2017

PD 01.09.17

Roofs and Drainage / Window, Doors and Entrances / Access, Security, Fire Protection and Smart Controls / Floors

Serial Construction

DEE 6/2017

PD 02.11.17

Construction / Healthy Living / Heat Insulation and Moisture Protection / Offi ceBrick Construction

DEE 1/2018

PD 15.01.18

Surfaces, Paints and Finishes / Sustainable Remodelling / Wall and Floor Tiles / Interior Design Concepts

Materials and Finishes

Issue / PD Product Information Main Topic

Green 2/17

PD 02.11.17

BD 02.12.16CD 09.12.16Ddebi 23.12.16

BD 18.01.17CD 25.01.17Ddebi 08.02.17

BD 21.03.17CD 28.03.17Ddebi 11.04.17

BD 21.03.17CD 28.03.17Ddebi 11.04.17

BD 22.05.17CD 29.05.17Ddebi 12.06.17

BD 21.07.17CD 28.07.17Ddebi 11.08.17

BD 21.09.17CD 28.09.17Ddebi 12.10.17

BD 04.12.17CD 11.12.17Ddebi 22.12.17

Terms

BD 21.08.17CD 28.08.17Ddebi 11.09.17

Energy-effi cient Refurbishment / Energy-effi cient Lighting / Healthy Living / Photovoltaics and Solar Thermal Energy / Heating, Cooling, Ventilation Systems / Green Roofs and Façades

Energy-effi cient Façades

21

Advertising Formats and Prices DETAIL English · Rate card no. 13 / valid from January 1, 2017

Format Type Area Ads Trim / Bleed Ads Surcharge b/w 2c * 3c * 4c *

Width mm Height mm Width mm Height mm € € € € €

DPS 402 271 420 297 622.– 6,220.– 7,000.– 7,600.– 8,220.–

Full Page 189 271 210 297 311.– 3,110.– 3,500.– 3,800.– 4,110.–

2/3 Page portraitlandscape

125189

271176

135210

297188

210.– 2,100.– 2,490.– 2,790.– 3,100.–

1/2 Page portraitlandscape

93189

271133

102210

297145

156.– 1,555.– 1,945.– 2,245.– 2,555.–

1/3 Page portraittwo columnslandscape

63125189

27112887

69

210

297

99

104.– 1,037.– 1,427.– 1,727.– 2,037.–

1/4 Page portrait two columnslandscape

45 125189

271 9864

53

210

297

76

78.– 778.– 1,038.– 1,298.– 1,558.–

1/6 Page portraittwo columnslandscape

63125189

1336443

518.– 778.– 1,038.– 1,298.–

Package 6 ≈ 1/1 page (Custom ad sizes are available upon request) 4 ≈ 1/1 page (Custom ad sizes are available upon request)

15,600.–10,900.–

17,600.–12,250.–

19,100.–13,300.–

20,600.–14,400.–

Prices exclude value added tax and sales tax. The publishing house’s current Terms and Conditions apply, they can be found at: www.detail-online.com/advertising

* Colour Surcharge: Blue HKS 47 (Pantone Process Cyan), Magenta HKS 25 (Pantone Process Magenta), Yellow HKS 3 (Pantone Process Yellow); four-coloured = Euroscale. All HKS and Pantone colours,

except basic Euroscale.Placement: Following acceptance of a commitment to place ads

in specific locations (minimum format: 1/3 page): 20%. Island ads: 30%.

Combined discount: 10% discount for DETAIL English if you also book an advertisement in the DETAIL German edition.

For information on the delivery of inserts / supplements / appendages, see pages 12, 13 and 14.

Discounts (for purchases within an insertion year):

Quantity scale: Repetition scale:for 3 ads and more 3% for 1 page 3%for 6 ads and more 5% for 3 pages 5%for 9 ads and more 10% for 6 pages 10%for 12 ads and more 12.5% for 9 pages 15%for 18 ads and more 15% for 12 pages 17.5%for 24 ads and more 20% for 18 pages 20%

22

Crossmedia

The most important results for your cross-media campaign from the agla a+b agla circulation analysis 2012: 1

‡ No 1: DETAIL has the highest online circulation

‡ No 2: DETAIL has the highest cross-media circulation according to the Deutsches Architektenblatt

Source: 1 agla a+b circulation analysis 2012 Reach print: K 1 readers of a Ø edition. Online circulation: Users in the last 4 weeks. Results are based on the total target group of architects and civil engineers (n = 105,400).2 IVW I. – IV. Quartal 20153 Agnitas 8/2015 – 7/20164 Google Analytics 8/2015 – 7/2016

Print and OnlineWith DETAIL you can increase your cross-media circulation significantly.

Overall contact opportunities: ‡ Over 23,000 distributed copies per issue 2

‡ 32,270 Newsletter recipients – German 3

‡ 29,840 Newsletter recipients – english 3

‡ 125,080 unique users detail.de per month 4

‡ 52,230 unique users detail-online.com per month 4

Crossmedia 29.1 %

= 30,700 architectsand construction

engineers

Online 13.4 %

= 14,200 architectsand construction

engineers

Print 22.4 %

= 23,600 architectsand construction

engineers

Take advantage of the variety of cross-media campaigns. We’re also happy to develop other customized AdSpecials (microsites, market research, competitions, sales lead generation, etc.). www.agla-ab.de

23

3. Aim: Dialogue

‡ Print advert

‡ Newsletter advert

‡ APP

‡ Facebook

Available cross-media packages:

2. Aim: Information

‡ Standalone newsletter / newsletter text advert

‡ Themed worlds / microsites with your own exclusive content

‡ Appendages or print adverts

1. Aim: Recognition

‡ Banner placement in the relevant themed environment

‡ Advertorial in DETAIL blog

‡ Print adverts or inserts

Increase the coverage and the advertising success of your campaign

Contact us for advice on the best package for you – we’re happy to help!

Crossmedia

BlogBanner

Bürogebäude · Office Buildings · Immeubles de bureaux · Serie 2016 · 9Zeitschrift für Architektur + Konzept · Review of Architecture · Revue d’Architecture

Konzept

‡ Office-Landschaften als Erlebniswelt‡ Stadtbaustein Büro: Erste Campus in Wien

‡ Tate Modern-Erweiterung

Print advert or Insert

Insert / Print advertMicrositeNewsletter advert

Bürogebäude · Office Buildings · Immeubles de bureaux · Serie 2016 · 9Zeitschrift für Architektur + Konzept · Review of Architecture · Revue d’Architecture

Konzept

‡ Office-Landschaften als Erlebniswelt‡ Stadtbaustein Büro: Erste Campus in Wien

‡ Tate Modern-Erweiterung

Print advert Newsletter advert APP Facebook

+

+

+ +

+

+

+

Illus

trat

ion:

© H

ansg

rohe

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DETAIL.de is an international architecture portal that combines all DETAIL online offers in one comprehensive website. DETAIL.de presents the latest developments in the industry and provides more in-depth information on the topics covered in the print edition as well as specialist knowledge, product information and ideas for architects.

The modern and innovative design, generous architect-oriented images as well as appealing and visually eye-catching display formats also impressed the judges of the Fachmedien des Jahres 2016 competition, who voted it “Best Website”. With DETAIL.de you reach the following user base: 1

14,170 architects and engineers (circulation in individuals)

84 % are male

69 % are in the 40 – 59-years age group

63 % are certifi ed architects

53 % work in architects’ offi ces

58 % manage an annual construction volume of 1 million up to 25 million euros

69 % are owners / joint owners / directors

Contact us for more information about our users – we’re happy to help!

DETAIL.de

Source: 1 agla a+b circulation analysis 2012. Results are based on the total target group of architects and civil engineers (n = 105.400).2 IVW 8/2015 bis 7/2016

Performance indicators www.detail.de 2More than 2.1 million page impressions/monthMore than 451,000 visits/month

25

DETAIL-online.com

Our English-language website at DETAIL-online.com offers you an attractive advertising environment for directly addressing your target group.

With DETAIL-online.com you will reach architects in:

‡ Europe

‡ North and South America

‡ India

‡ Asia

‡ Australia

‡ New Zealand

Possible campaigns:

‡ Cross-media packages

‡ Display advertising

‡ Newsletter advertisements and standalone

‡ Advertorial

We shall be happy to provide you with additional information on our users and current usage numbers. Get in touch!

1 Source: IVW 8/2015 – 7/2016

Performance indicators www.detail-online.com 1More than 459,680 page impressions/monthMore than 116,920 visits/month

26

Display – formats and prices

Advertising format Description / Advantages Size in px (width x height) CPT 1

A Customized Campaign Maximum attention in the shortest time possible 1600 x 960 € 220.–

B Portrait Ideal format for moving images or media combination3 images in the size 300 x 250 or

1 image in the size 900 x 250 € 100.–

C Floor Ad Dynamic mouseover effect at the lower image edge1200 x 200

1200 x 400 on mouseover € 120.–

D Maxi Ad Harmonious embedding in the image gallery 640 x 480 € 110.–

E Leaderboard incl. Mobile Leaderboard

Placement in the header area and on smartphones – provision of two sizes

728 x 90320 x 50

€ 100.–

F Billboard Prominent placement in the header area 970 x 250 € 120.–

G Medium Rectangle Direct embedding in the editorial environment 300 x 250 € 70.–

H Wide Skyscraper Placement within highly frequented article pages 160 x 600 € 80.–

1 CPT (Cost per thousand ad impressions). All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply – see www.detail-online.com/advertising

Data format JPEG, GIF, Flash fi les, , HTML5, Redirect (up to a maximum of 100 KB). Data type and size of video advertisements available on request.

Data delivery Digital to disposition@detail.de, 5 working days before placement

Discounts 75,000 ad impressions 3.0% 110,000 ad impressions 5.0% 150,000 ad impressions 7.5% The minimum booking is 25,000 ad impressions.

Crossmedia 10% discount on online placement if print and onlinediscount are booked simultaneously (within one month).

Please ask for our detailed specifi cations on the data type and the maximum data amount.

27

Display – formats

Customized Campaign1600 x 960

Portrait3 images in the size 300 x 250 or1 image in the size 900 x 250

Floor Ad1200 x 2001200 x 400 on mouseover

Maxi Ad640 x 480

Leaderboard incl. Mobile Leaderb.728 x 90 (Placement i. the header area)320 x 50 (Placement mobile)

Billboard970 x 250

Medium Rectangle300 x 250

Wide Skyscraper160 x 600

A

A

A

A

A

A

B

F

C

G

D

H

><

A

E

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The DETAIL newsletter provides up-to-date information on architecture and design: German newsletter 4 times a week (Monday – Thursday), English newsletter once a week (Thursday). Special topical newsletter complete the information service provided.

Distribution of the German newsletter: 4 x weekly (Mon – Thu) to 32,270 recipients 1

Distribution of the English newsletter: 1 x weekly (Thu) to 29,840 recipients 1

Source:1 Agnitas 8/2015 to 7/2016 2 CPT (Cost per thousand recipients; translations calculated separately)All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply – see www.detail-online.com/advertising

Newsletter

∂-Newsletter Prices (CPT 2)

1 Image advert including 1 picture € 95.– 1 picture (500 x 350 px),

240 characters text (incl. spaces), 40 characters headline (incl. spaces) and link

2 Banner (500 x variable size, up to a maximum of 100 px) € 40.– From Outlook 2007 onwards, only one randomly selected frame

is displayed with animated GIF banners. We therefore recommend supplying a fi xed non-animated banner.

3 Image advert including 3 pictures € 95.– 3 pictures (155 x 155 px each),

240 characters text (incl. spaces), 40 characters headline (incl. spaces) and link

C173_2016-4_Newsletter_hoch_B69.indd 1 03.05.16 16:29

1

C173_2016-4_Newsletter_hoch_B69.indd 1 03.05.16 16:29

2

3

1

291 CPT (Cost per thousand recipients, recipient numbers on request; translations calculated separately)All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply – see www.detail-online.com/advertising

Standalone Newsletter

DETAIL distributes the newsletter and takes care of the design of the DETAIL aktuell newsletter. You decide on content and graphics/ images – a standalone edition and therefore exclusively yours!

Publication frequency: Determined individually following discussionSplit runs: For example, according to stateMinimum run: 5,000 subscribers

English version:Publication frequency: Determined individually following discussionSplit runs: For example, according to countryMinimum run: 5,000 subscribers

Prices ∂ aktuell (CPT1)

> 10,000 subscribers € 265.–

< 10,000 subscribers € 315.–

Ihr EditorialYour editorial

Your product and reference text with images

30

NewsletterWebsite

Manufacturer News

DETAIL Manufacturer News ensures eye-catching placement of your products in print and online. Take advantage of this optimal combina-tion of DETAIL channels to ensure a strong advertising impact through multiple contacts.

The service package – bookable either as a German or English version – includes:

An editorial environment within the DETAIL product news-letter with 32,270 recipients 1 or the English product newsletter with 29,900 recipients 1

Ongoing online presence on detail.de (2.1 million PIs / 451,000 visits 2) or on detail-online.com (459,600 PIs / 116,900 visits 2) and lead generation via a link to the contact page of your company

Direct communication via the journal with more than 23,000 DETAIL subscribers 3 or 4,000 DETAIL English subscribers

Price per placement

Manufacturer News

Price per placement € 2,490.–20% supplement for specifi c placement request

Delivery: Print: Text: 450 characters Image: 100 x 100 mm / 300 dpi

Online: Text: up to max. 2500 characters + target URL Image: 1500 x 540 px

Source:1 average no. of undelivered emails per sent mailing, Agnitas 8/2015 to 7/20162 IVW 8/2015 to 7/20163 IVW 1st to 4th quarter 2015 distributed circulation

All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply – see www.detail-online.com/advertising

694 Fassaden 2016 ¥ 7/8 ∂

Ein altes Theater in Turin wurde umgebaut und ist nun mit seiner Nordfassade aus Ti-tanzink neuer Blickfang der Altstadt. Das Gebäude aus dem 19. Jahrhundert trägt den Namen »Hollywood« und war früher re-gelmäßiger Anlaufpunkt für Kulturliebhaber. Später wurde es lange Jahre als Kino ge-nutzt. Anfang des neuen Jahrtausends fiel dann der letzte Vorhang. Das Hollywood House wurde renoviert und unter Beibehal-tung des historischen Charakters umgebaut

Historisches »Hollywood« in Turin umgebaut

und durch einen Neubau ergänzt. Wo früher Bühne, Saal und Probenräume waren, befin-den sich heute Geschäfte und Apartments. Das Motto des Projektentwicklers lautete, ungewöhnliche Architektur mit technischen Innovativen zu verbinden sowie einen bau-kulturellen Mehrwert für die Umgebung zu schaffen. Die Aspekte Umweltfreundlichkeit, Langlebigkeit, Wartungsfreiheit und Ästhetik sollte die neue Fassade ebenso erfüllen. Die 1200 m2 große Nordseite des Hauses aus »Rheinzink-prePatina blaugrau« wurde so konstruiert, dass sich ein Mix aus geschlos-senen und offenen Bereichen bildet. Die Südfassade ist dagegen durch großflächige Doppelverglasung geprägt, die für licht-durchflutete Innenräume sorgt, Lärm abhält und eine geringere Aufheizung der Räume gewährleistet. Zusammen mit der hochge-dämmten Nordfassade, der kontrollierten Lüftungsanlage mit Wärmerückgewinnung, der Solarthermieanlage für die Warmwas-sererzeugung sowie der Regenwassernut-zung für die begrünten Terrassen kommt das Haus auf einen durchschnittlichen Ener-giebedarf von unter 30 kWh/m2 im Jahr. So konnte historische Bausubstanz mit unge-wöhnlicher Architektur verbunden werden.

¥ Rheinzink Gmbh & Co. KG, Dattelnwww.rheinzink.com

Hersteller-News ANZEIGE

Wellenförmig, fließend und rhythmisch strukturiert: FLUID, das neue Designglas von Saint-Gobain Glass interpretiert das traditionelle Material Gussglas völlig neu und erweitert Gestaltungsspielräume. Das Besondere an dem von einem jungen Designerteam entworfenen Glas ist seine dreidimensionale Wirkung. FLUID schafft neue Möglichkeiten bei der Gestaltung von Fassaden und Innenräumen und ist eine at-traktive hochwertige Alternative zu satinier-tem Glas. FLUID als Multimedia-Reportage:

www.designglass-fluid.com.

Glas in dritter Dimension

Bild

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3000 m2 transluzente Wärmedämmung so-wie zusätzlich 1300 m2 Sonnenschutzein-lage wurden am Produktionsstandort von Hawe Hydraulik in Kaufbeuren verbaut. Vier Produktionshallen gruppieren sich dort um einen zentralen Innenhof. Aufgelockert wird das Ensemble durch die Shed-Dächer. Ihre Geometrie setzt sich in der Fassade aus polygonal zugeschnittenen Trapezblechen, Glas und Profilbauglas fort. Die Architekten Barkow Leibinger haben sich für Profilbau-glas mit der transluzenten Wärmedämmung »TIMax GL-Plus F« entschieden. Das Glas erzielt einen Wärmedurchgangskoeffizient von Ug = 1,2 W/(m2K) und einen Sonnen-schutz mit g = 0,25. Beide Produkte bieten Lichtdurchlässigkeit bei gleichzeitig guter Lichtstreuung, ein angenehmes Raumklima durch eine schlagschattenfreie Verteilung des einfallenden Lichts sowie Sonnen- und Blendschutz. Sie sind temperaturstabil bis 100 °C und unempfindlich gegenüber Feuchtigkeit. Statt mit einem außenliegen-den Sonnenschutz wurde die Südfassade zusätzlich mit der Sonnenschutzeinlage »TIMax LT« ausgerüstet. Zudem erzeugt die Glasgewebeeinlage eine gleichmäßige stoff-ähnliche Optik auf der Fassadeninnenseite.

¥ Wacotech GmbH & Co. KG, Herfordwww.wacotech.de

Trapezförmige Erleuchtung

Hersteller-News ANZEIGE

Wellenförmig, fließend und rhythmischstrukturiert: FLUID, das neue Designglasvon Saint-Gobain Glass interpretiert dastraditionelle Material Gussglas völlig neuund erweitert Gestaltungsspielräume.Das Besondere an dem von einem jungenDesignerteam entworfenen Glas ist seinedreidimensionale Wirkung. FLUID schafftneue Möglichkeiten bei der Gestaltung vonFassaden und Innenräumen und ist eine at-traktive hochwertige Alternative zu satinier-tem Glas. FLUID als Multimedia-Reportage:

www.designglass-fluid.com.

Glas in dritter Dimension

: Sai

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Journal

31

The advertorial in the DETAIL Blog provides news and information relating to architecture and design. Its striking imagery and 116,900 visits a month means that it generates a high level of interest among architects.

Advertorials allow you to permanently place your project and product presentations in the website archive of DETAIL.de.

The service package – bookable either as a German or English version – includes:

Permanent basic entry advertorial in the DETAIL Blog

Homepage notice on the publication date on the website *

Image advert in the newsletter to 32,270 German or 29,840 English recipients 2

Facebook post to over 105,000 German or 238,000 English fans 3

Article in the DETAIL App (German version only)

Advertorial

Frontpage notifi cation

Image advert in the newsletter Facebook Post

Advertorial in the Blog

All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply – see www.detail-online.com/advertising

Price per placement

Advertorial € 3,500.–

Delivery: 5 images (1 image: 1500 x 540 px / 4 images: min. 1500 px width), text: min. 450 to max. 2,500 characters (incl. spaces) plus headline, lead text (2 to 3 sentences) and target URL.

* Performance indicators – detail.de: 4 approx. 2.1 million page impressions/month, approx. 451,000 visits/month, performance indicators – detail-online.com: 4 approx. 459,000 page impressions/month, DETAIL App: approx. 41,300 page impressions per month 5 and approx. 5,150 visits per month 5.

Article in the app(only available in German)

Source: 1 Google Analytics 8/2015 to 7/2016 / 2 Agnitas 8/2015 to 7/2016 / 3 Facebook, Date: September 2016 / 4 IVW 8/2015 to 7/2016 / 5 App statistics – Pylba 8/2015 to 7/2016

32

Microsite

The DETAIL microsite offers you an exclusive environment for your own topics – within the DETAIL website with own navigation and interactive use. This will allow your messages to attract a high degree of attention, and become reputable in the architectural arena.

Services:

Creation, design and content-structuring of the microsite in colla-boration with you.Possible contents: texts, photos, videos, competitions, interactions

Regular updates and monitoring

Development and placement of fully-edited content

Accompanying promotional measures included (display, newsletters, print, Facebook)

Issuing of a results report at end

Price on request

Illustration: © Hansgrohe

33

DETAIL App

The DETAIL App impresses with its attractive design and ease of use.

Topicality Architects and planners always get the latest information from DETAIL.

Mobility All content can be called up at any time and from any anywhere.

Functionality Smart surface, on-screen menu and intuitive use.

An ideal environment for your advertising message

The high topicality of the articles, their use on mobile devices and fast loa-ding times make the DETAIL App extremely attractive. You too can benefi t from the increased attention paid by our target group to app content and advertise within it. Interstitials are “interposed” when browsing through the article and cannot be skipped i.e. guaranteed advertising visibility!

All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply – see www.detail-online.com/advertising. Available in German. Static formats only.

DETAIL App: 41,300 page impressions/month 1

and 5,150 visits/month 1

for IOS for Android

Scan the QR code and test the DETAIL app:

1 Source: App-Statistic from Pylba, 8/2015 – 7/2016

Prices DETAIL App

Interstitial € 590.–

Data delivery: (450 x 800 and 600 x 800 px) as a JPEG or web-optimized GIF + link to the customer’s website

1

34

Individual advice and communication concepts

We advise our customers personally and comprehensively, with the focus on contextually-relevant communication with architects and planners and the selection of optimal channels. Being close to the tar-get group, we operate as architects for architects.

Our range of services encompasses:

‡ Strategic consultancy

‡ Cross-media communication concepts

‡ Platforms for continuous dialogue with the target group

‡ Projects range from individual projects to the conception and implementation of multi-year action plans

More information about DETAIL’s services can be found on page 35.

Hon.-Prof. Meike WeberSenior Vice President Business Development

T: +49 (0)89 38 16 20 -18E: weber@detail.de

Annett KöberleinHead of Consulting and Sales

T: +49 (0)89 38 16 20 - 49E: koeberlein@detail.de

Zorica FunkHead of projects

T: +49 (0)89 38 16 20 - 72E: funk@detail.de

Contact us, and we will be happy to advise you.

Individual advice and communication concepts

Some of DETAIL transfer’s services:

CONSULTANCY

Internal workshops for improved understanding of the target group

Screening of your existing marketing channels and formats and identifi cation of target group-specifi c measures

Creating marketing plans for target group-specifi c communication

Training courses for your sales teams on communicating with architects and planners

Analyses and studies on your competitors, hot topics, etc.

CORPORATE PUBLISHING

Publications about your company, references or documentation on your events (print and digital)

Content for your websites, newsletters and e-Magazines

Architect-specifi c property reports news and technical information (print and digital)

Press releases

Target group-specifi c mailings

DETAIL EVENTS

Platforms for current architectural topics and topics on the future of construction

Formats: Seminars, symposia, conferences, expert panels, exhibition forums, competitions, exhibitions

You as a partner benefi t from:

Dialogue with selected architects and planners

Presence in accompanying communications and at events

INDIVIDUAL CUSTOMER PROJECTS

Workshops with architects, for example, before product launches, on topic setting and exchanging opinions

Events – from seminars, through congresses, to exclusive evening events at the company location, in own showrooms, at trade fairs or in architecture-related locations

Reference competitions, idea competitions, realisation contests, student competitions

35

Sales Advisors

DETAIL Business Information GmbH · Advertising Department · Hackerbruecke 6 · 80335 Munich, Germany

T: +49 (0)89 38 16 20-49 · E: anzeigen@detail.de · Fax: +49 (0)89 38 16 20-99

SALES ADVISORS ADVERTISEMENT SCHEDULING

Claudia WachDirector – Advertisement Scheduling

T: +49 (0)89 38 16 20-24E: wach@detail.de

Romy FrühAdvertisment Scheduling Online & Display Manager

T: +49 (0)89 38 16 20-68E: frueh@detail.de

Petra RuckdäschelMedia service

T: +49 (0) 89 38 16 20-79E: disposition@detail.de

Peter Schachtl Bavaria, Austria

MedienService Peter SchachtlAm Point 10, 83075 Bad FeilnbachT: +49 (0)8064 90 59 75E: medienservice@schachtl.de

Tanja Pawlik Online Sales Director

and Rhineland-Palatinate, Hesse and Saarland(and postcode 51…, 57)

T: +49 (0)89 3816 20-34E: pawlik@detail.de

Stephanie Liebsch North Rhine-West falia (without postcode 32…, 45, 46, 47, 48, 51, 57)

Verlagsbüro DETAILReiterstaffelplatz 7, 50968 KölnM: +49 (0)221 96 26 35 42E: liebsch@detail.de

Denise Cézanne-Güttich International except CH, A, FL

Cézanne Sales ServicesDenise Cézanne-GüttichRotdornstraße 241352 KorschenbroichT: +49 (0)2182 578 39 73E: dcg_detail@cezannesales.com

Marion MannBerlin, Brandenburg, Mecklenburg-Western Pomerania, Saxony, Saxony-Anhalt and Thuringia, Lower Saxony, Schleswig-Holstein, Hamburg, Bremen, North Rhine Westfalia (and postcode 32..., 45, 46, 47, 48)

T: +49 (0)89 38 16 20-63E: mann@detail.de

Michael Fuhrmann Baden-Wuerttemberg, Switzerland and Liechtenstein

MedienService Michael FuhrmannWaiblinger Straße 6, 71404 KorbT: +49 (0)7151 205 54-0E: michael@fuhrmann-medienservice.de

Annett KöberleinHead of Consulting and Sales

T: +49 (0)89 38 16 20-49M: +49 (0)152 22 57 63 56E: koeberlein@detail.de