Content strategy beyond the web

Content Strategy Beyond the Web

Matthew Grockiwww.grassfedcontent.com

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The past does not need to

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Content Marketing

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• “Profitable consumer action” • “Driving profitable customer action”

Grumblings

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“Content Strategy is the same as Content Marketing”

“What’s the difference between Content Strategy and Content Marketing?”

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"Information Architecture for the World Wide Web" by Louis Rosenfeld and Peter Morville

More Grumblings

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“Content Strategy is the same Information Architecture”

“What’s the difference between Content Strategy and Information Architecture?”

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Content Strategy kind of a hussy

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Goals for Content Strategy

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1. Content as an organizational agenda

Goals for Content Strategy

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1. Content as an organizational agenda2. Break down CMS silos

Goals for Content Strategy

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1. Content as an organizational agenda2. Break down CMS silos3. Move beyond the website

Goals for Content Strategy

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1. Content as an organizational agenda2. Break down CMS silos3. Move beyond the website4. Pipeline between areas of business

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Thank you!