Content Is King - Turn Your Audience Into Customers...Brands Telling Stories to Attract and Retain...

Content Is King - Turn Your Audience Into Customers

Chris Field Twitter.com/ChrisField

Presented by: Aspen Chamber Resort Association

and ASquared Search and Social

Greg Fitzsimmons Twitter.com/GFitzsimmons

Alana Appleby Twitter.com/Alanappleby

970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611

Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.

Content Marketing Isn’t New

Brands Telling Stories to Attract and Retain Customers

1904 1951

Number of Searches per month on Google.com

Explosion of Content Marketing

Content is Alive

Don’t Panic!

4 Steps to Content Marketing

Why? What?

Why: Start With Why!

“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”—Cicero

Identify Personas

Personas: Not a demographic, it is an actual person

Avoiding Personas will lead to content marketing failure

What? Will it Blend? Ski Carrying Techniques…

Don’t be this guy, o

or this guy…

Be This Guy!

How? Publish & Promote Where will people be looking for this content?

How? Content and Context

How? Create & Curate

Monitor, Listen, Converse, Engage

How? Repurpose Content

Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.

Content Is King - Turn Your Audience Into Customers

Chris Field Twitter.com/ChrisField

If you have any questions, feel free to give us a call!

Thanks! ASquared Search and Social

970-925-6037

Greg Fitzsimmons Twitter.com/GFitzsimmons

Alana Appleby Twitter.com/Alanappleby

970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611

Content Is King - Turn Your Audience Into Customers...Brands Telling Stories to Attract and Retain...

Documents

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