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Consumer Satisfaction Survey
Nokia Multimedia mobile phonesIn Moradabad
Submitted by :-MOHD.ETESHAMR0912011179BBA V SEM INTERNATIONAL BUSINESS
Introduction
• Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia manufactures mobile electronic devices, mostly mobile telephones.
• Nokia has played a pioneering role in the growth of cellular technology in India.
• Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata,Jaipur,Lucknow,Chennai, Bangalore, Hyderabad, Pune and Ahmedabad.
• Nokia has 132,000 employees in 120 countries, sales in more than 150 countries
Company profile• Company type :- multinational corporation• Industry :-Telecommunication • Founded :-Finland, Russian Empire (1865)• Founders :-Fredrik Idestam, Leo Michelin• Headquarters :-Finland, European Union• Key people :-Jorma Ollila (Chairman),
Stephen Elop (President & CEO)• Products :- Mobile phones
Smartphones Mobile computers
• Revenue :-€42.45 billion (2010)• Employees :-132,430 (end 2010)
• website :- Nokia.com
Objective of the study
• To study the satisfaction level of consumers towards the NOKIA Mobile in Moradabad.
• To know the most satisfactory feature of nokia mobile phones.
Literature review
• A news article in The Times Of India • Title :-Nokia tops Smartphone sales in India:
Report• Published on :-24-jan-2012• Total mobile handset shipments in India
touched nearly 166 million units during the first eleven months of the 2011 calendar year, with Finnish handset maker Nokia accounting for a 30.7 per cent slice of the market.
Research methodology
• Descriptive research :-Descriptive research includes surveys and fact-finding enquiries
of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present.
• The main characteristic of this method is that the researcher has no control over the variables.
• Primary data collection :- in this research questionnaire method of data collection will be used which is one of the best method of primary data collection.
Hypotheses
• Consumers are satisfied with nokia mobile phones.
• Most of the respondents are using nokia’s multimedia mobile phones.
Questionnaire • Q. Age? 1. Below 20 ( ) 2. 21-30 ( ) 3.31-40 ( ) 4. 41-50 ( ) 5. More than 50 ( )
• Q.Your education qualification? 1. Primary ( ) 2. Secondary ( ) 3... Graduate ( ) 4. Post graduate ( ) • Q2.Are you satisfied with price of Nokia phone? 1.High satisfied ( ) 2. Satisfied ( ) 3. Neither satisfied nor dissatisfied ( ) 4. Dissatisfied ( ) 5. Highly dissatisfied ( )
• Q3. Are you satisfied with Advertisements of Nokia phone? 1. High satisfied ( ) 2. Satisfied ( ) 3. Neither satisfied nor dissatisfied ( ) 4. Dissatisfied ( ) 5. Highly dissatisfied ( )
• Q4. Are you satisfied with Features of Nokia phone? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )
• Q5. Are you satisfied with Audio output? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )
• Q6. Are you satisfied with Software compatibility? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )
• Q7. Are you satisfied with Built in memory? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )
• Q8. Are you satisfied with Camera/video quality? 1. .High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( ) • Q09. Are you satisfied with Battery backup? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )
• Q10. Are you satisfied with its services provided by Nokia service center? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )
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