Consumer Satisfaction Survey

Nokia Multimedia mobile phonesIn Moradabad

Submitted by :-MOHD.ETESHAMR0912011179BBA V SEM INTERNATIONAL BUSINESS

Introduction

• Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia manufactures mobile electronic devices, mostly mobile telephones.

• Nokia has played a pioneering role in the growth of cellular technology in India.

• Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata,Jaipur,Lucknow,Chennai, Bangalore, Hyderabad, Pune and Ahmedabad.

• Nokia has 132,000 employees in 120 countries, sales in more than 150 countries

Company profile• Company type :- multinational corporation• Industry :-Telecommunication • Founded :-Finland, Russian Empire (1865)• Founders :-Fredrik Idestam, Leo Michelin• Headquarters :-Finland, European Union• Key people :-Jorma Ollila (Chairman),

Stephen Elop (President & CEO)• Products :- Mobile phones

Smartphones Mobile computers

• Revenue :-€42.45 billion (2010)• Employees :-132,430 (end 2010)

• website :- Nokia.com

Objective of the study

• To study the satisfaction level of consumers towards the NOKIA Mobile in Moradabad.

• To know the most satisfactory feature of nokia mobile phones.

Literature review

• A news article in The Times Of India • Title :-Nokia tops Smartphone sales in India:

Report• Published on :-24-jan-2012• Total mobile handset shipments in India

touched nearly 166 million units during the first eleven months of the 2011 calendar year, with Finnish handset maker Nokia accounting for a 30.7 per cent slice of the market.

Research methodology

• Descriptive research :-Descriptive research includes surveys and fact-finding enquiries

of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present.

• The main characteristic of this method is that the researcher has no control over the variables.

• Primary data collection :- in this research questionnaire method of data collection will be used which is one of the best method of primary data collection.

Hypotheses

• Consumers are satisfied with nokia mobile phones.

• Most of the respondents are using nokia’s multimedia mobile phones.

Questionnaire • Q. Age? 1. Below 20 ( ) 2. 21-30 ( ) 3.31-40 ( ) 4. 41-50 ( ) 5. More than 50 ( )

• Q.Your education qualification? 1. Primary ( ) 2. Secondary ( ) 3... Graduate ( ) 4. Post graduate ( ) • Q2.Are you satisfied with price of Nokia phone? 1.High satisfied ( ) 2. Satisfied ( ) 3. Neither satisfied nor dissatisfied ( ) 4. Dissatisfied ( ) 5. Highly dissatisfied ( )

• Q3. Are you satisfied with Advertisements of Nokia phone? 1. High satisfied ( ) 2. Satisfied ( ) 3. Neither satisfied nor dissatisfied ( ) 4. Dissatisfied ( ) 5. Highly dissatisfied ( )

• Q4. Are you satisfied with Features of Nokia phone? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )

• Q5. Are you satisfied with Audio output? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )

• Q6. Are you satisfied with Software compatibility? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )

• Q7. Are you satisfied with Built in memory? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )

• Q8. Are you satisfied with Camera/video quality? 1. .High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( ) • Q09. Are you satisfied with Battery backup? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )

• Q10. Are you satisfied with its services provided by Nokia service center? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )