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Consumer Behavior: Building Marketing Strategy
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Hawkins,D.L.& Mothersbaugh D.L (2010) Consumer Behavior: Building Marketing Strategy, 11th (eds), McGraw-Hill Companies Inc.
Del L. Hawkins University of Oregon David L. Mothersbaugh University of Alabama Consumer Behavior: Building Marketing Strategy
11 McGraw-Hill Companies Inc. . 2010
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Black is Beautiful Women” “Camry Goes Interactive to Attract Black Women” “Hispanic Teen-The New Bicultural Youth” 4.
Yaris “Jack Link’s Beef Jerky Going Hip and Healthy” 6 20
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(Consumer Behavior; Building Strategy) Del L. Hawkins University of Oregon David L. Mothersbaugh University of Alabama
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