View
1
Download
0
Category
Preview:
Citation preview
Condensed Version
The State of Education AppsAn Analysis of Education Category Market Trends and Top Apps
This report is an analysis of the Education categories on the Apple App Store and Google Play. It includes download and revenue trends along with rankings of top apps from Q1 2017 through Q1 2020.
In this report, we classified top apps into subcategories for further analysis:
● School Communication Apps: Apps for communication between teachers and students or parents. These apps are used for sharing assignments, grades, and other communication about schoolwork.
● Kids Education Apps: This subcategory includes apps with kids books, games, and videos. Examples include ABCmouse.com, Epic, and Noggin.
● Language Apps: Language learning apps like Duolingo, Rosetta Stone, and Babbel. ● Music Apps: Music learning apps such as Simply Piano and Yousician. ● Studying Tool Apps: Various studying tools including math problem solvers, flash
cards, and homework help apps. ● Brain Game & Puzzle Apps: Educational, trivia, and brain game apps such as
Elevate, Lumosity, and Kahoot.
The State of Education Apps: Introduction
2
© 2020 Sensor Tower Inc. - All Rights Reserved
The State of Education Apps report offers analysis on the latest trends for the Education category:
The State of Education Apps: Table of Contents
Market Overview - Worldwide: A look at top apps and countries from the App Store and Google Play Store
Market Overview - United States: Education download trends in the U.S., including subcategory trends
Market Overview - Europe: The state of Education apps in Europe, highlighting top apps and countries
Market Forecast: Projected Education app revenue and downloads through 2022
Impact of COVID-19: Download and revenue trends for the Education category following COVID-19
School Communication Apps: U.S. download trends for apps including Google Classroom, Remind, and ClassDojo
Kids Education Apps: U.S. revenue and download trends for Kids Education apps such as ABCmouse.com
Language Apps: U.S. trends for Language apps including Duolingo, Rosetta Stone, and Babbel
Music Apps: U.S. revenue and download trends for Music education apps like Simply Piano
Education Advertising: Education apps’ share of voice and top advertisers on popular ad networks
Conclusion: Key takeaways from the report
4.
18.
26.
40.
48.
54.
70.
59.
83.
89.
3
© 2020 Sensor Tower Inc. - All Rights Reserved
94.
Worldwide Education Download Trends
COVID-19 caused a surge in Education app downloads as consumers looked to alternative education options while schools were closed. After a 6 percent Y/Y decrease in Q4 2019, installs bounced back with 30 percent Y/Y growth, the highest growth the category has seen since 2017.
The lift from COVID-19 was particularly pronounced on the App Store. App Store downloads outpaced Google Play for the first quarter since 2017 off of 46 percent Y/Y growth. By comparison, Google Play saw 17 percent Y/Y growth in 1Q20.
Market Overview
Quarterly downloads for the Education category, App Store and Google Play
0
200M
400M
600M
800M
1.0B
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2018
Q2 2018
Q3 2018
Q4 2018
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2020
466M
351M
406M
389M
398M396M
407M
299M
321M
301M291M
257M273M
470M
291M335M
276M322M
287M310M242M
289M249M
290M217M249M
App Store Google Play
+17%
+18%
+30%
4
© 2020 Sensor Tower Inc. - All Rights Reserved
Top Worldwide Education Apps by Downloads
Market Overview
Most installed Education apps on the App Store and Google Play by year
Duolingo Duolingo
Photomath Photomath
U-Dictionary NetEase
Kahoot Kahoot
Google Classroom Google
Babbel Lesson Nine
Peak Brainbow
Liulishuo Liulishuo
Remind Remind101
BYJU’s BYJU’s
-4
+4
+4
NEW
-
-
NEW
1
2
3
4
5
6
7
8
9
10
2018
NEW
NEW
-2
1
2
3
4
5
6
7
8
9
10
Google Classroom Google
Duolingo Duolingo
Photomath Photomath
Cake Playlist
U-Dictionary NetEase
Simply Piano JoyTunes
BYJU’s BYJU’s
Tencent Classroom Tencent
Kahoot Kahoot
Study the Great Nation Alibaba
Q1 2020
-6
NEW
-
NEW
-
-1
+4
-3
-3
+3
Duolingo Duolingo
U-Dictionary NetEase
Photomath Photomath
Study the Great Nation Alibaba
Google Classroom Google
Kahoot Kahoot
BYJU’s BYJU’s
Math Learner Fun Games For Free
Simply Piano JoyTunes
Peak Brainbow
-3
NEW
+3
NEW
-1
+1
-1
2
3
4
5
6
7
8
9
10
2019
NEW
-
-2
1
2
3
4
5
6
7
8
9
10
Duolingo Duolingo
Photomath Photomath
Peak Brainbow
Babbel Lesson Nine
Driver Handbook Jiang Yinghao
Hello English Intap Labs
Memrise Memrise
Kahoot Kahoot
Google Classroom Google
Homework Aid Small Boat Out To Sea
2017
5
© 2020 Sensor Tower Inc. - All Rights Reserved
Weekly download growth following 200th confirmed case, App Store and Google Play
Download Growth by Country Following COVID-19
Impact of COVID-19
Education app downloads generally spiked in the first few weeks following the country’s 200th confirmed case. China’s Education downloads grew by more than 250 percent vs. the pre-COVID-19 baseline.
COVID-19’s spread varied by country, as did measures taken to control the spread. Impacts on Education app installs were also quite different, with Italy and Spain seeing higher growth than the U.S. and South Korea.
-50%
0%
50%
100%
150%
200%
250%
300%
Week
-5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13
U.S.China
South Korea
Italy
JapanSpain
6
© 2020 Sensor Tower Inc. - All Rights Reserved
Week 0 marks the country’s 200th confirmed case of COVID-19. Growth is compared to each country’s average downloads during the five weeks prior to the country’s 200th confirmed case. China data only includes the App Store.
Quarterly U.S. downloads of top School Communication apps
Downloads for Top School Communication Apps
School Communication apps received the bulk of their downloads during the third quarter around the start of the school year in the U.S. Remind, ClassDojo, and Google Classroom were the top apps in Q3 each of the past three years.
In Q1 2020, the coronavirus created a shift towards remote education. Google Classroom was the primary beneficiary of this as it became the top overall Education app by U.S. installs in the quarter. Flipgrid, an app with a social focus, also experienced a boost in 1Q20.
School Communication
0
1M
2M
3M
4M
5M
6M
7M
8M
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2018
Q2 2018
Q3 2018
Q4 2018
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Remind
Canvas Student
Google Classroom
Flipgrid
PowerSchool Mobile
Google Classroom
Remind ClassDojo Flipgrid Canvas Student
PowerSchool Mobile
ClassDojo
7
© 2020 Sensor Tower Inc. - All Rights Reserved
Top U.S. Kids Education Apps by Downloads
Kids Education
Most installed Kids Education apps on the U.S. App Store and Google Play by year
ABCmouse.com Age of Learning
Epic Epic Creations
PBS KIDS Games PBS KIDS
PBS KIDS Video PBS KIDS
Nick Jr Viacom
Noggin Viacom
GoNoodle GoNoodle
ABC Kids RV App Studios
Starfall Starfall Education
Homer Reading Homer
NEW
-3
-1
+2
+5
-
NEW
1
2
3
4
5
6
7
8
9
10
2018
-1
-4
+3
1
2
3
4
5
6
7
8
9
10
ABCmouse.com Age of Learning
Epic Epic Creations
Adventure Academy Age of Learning
Kiddopia Kiddopia
PBS KIDS Games PBS KIDS
Noggin Viacom
GoNoodle GoNoodle
PBS KIDS Video PBS KIDS
Kids A-Z Lazel
Khan Academy Kids Khan Academy
Q1 2020
NEW
-3
-1
+5
NEW
+1
-
+6
-3
-2
ABCmouse.com Age of Learning
PBS KIDS Games PBS KIDS
Epic Epic Creations
Noggin Viacom
PBS KIDS Video PBS KIDS
GoNoodle GoNoodle
Homer Reading Homer
Nick Jr Viacom
Kiddopia Kiddopia
Pinkfong Baby Shark SmartStudy
NEW
-3
+3
+2
-1
+1
-1
2
3
4
5
6
7
8
9
10
2019
NEW
-1
+1
1
2
3
4
5
6
7
8
9
10
ABCmouse.com Age of Learning
Nick Jr Viacom
PBS KIDS Video PBS KIDS
ABC Kids RV App Studios
PBS KIDS Games PBS KIDS
Peppa Pig: Paintbox Entertainment One
Epic Epic Creations
Starfall Starfall Education
Noggin Viacom
Kids A-Z Lazel
2017
8
© 2020 Sensor Tower Inc. - All Rights Reserved
Proportion of U.S. gross revenue by Language apps among top 100 Education apps
Top App Revenue Market Share
Duolingo had more than half of the U.S. revenue among top language apps in Q1 2020. This was up from 27 percent in 2018, when Rosetta Stone and Babbel were close behind at 22 percent each.
While Memrise’s U.S. revenue has remained steady at around $700K per quarter, other language apps like Duolingo, Rosetta Stone, and Pimsleur saw huge growth. As a result, Memrise's market share fell from 12 percent in 2017 to 3 percent in Q1 2020.
Language
2017
2018
2019
Q1 2020
0% 25% 50% 75% 100%
16%
15%
22%
31%
3%
4%
8%
12%
10%
13%
22%
25%
16%
18%
22%
19%
52%
48%
27%
13%
Duolingo Rosetta Stone Babbel Pimsleur Memrise Other
3%
2%
9
© 2020 Sensor Tower Inc. - All Rights Reserved
Note Regarding Revenue Estimates Our revenue estimates include spending on paid apps, in-app purchases, and in-app subscriptions. Data in this report captures gross revenue, including the cut taken by Apple or Google.
The State of Education Apps: There’s More!
The full State of Education Apps report is available exclusively to Sensor Tower Enterprise customers. Request the full report from our sales team (sales@sensortower.com):
Additional Insights in the Full Education Report (86 more pages)
• Top Education Apps and Top Countries
• A Market Overview of Mobile Education in the U.S. and Europe
• A Forecast of Download Growth by 2022
• A Summary of School Communication, Kids Education, Language, and Music Education Apps
• And more!
Request the Full Education Report
10
Top Charts & Leaderboards
Monitor app trends throughout the global app
economy.
Store Intelligence
Make strategic decisions with the industry’s most
accurate estimates.
App Intelligence
Drive organic growth with the leading App Store
Optimization platform.
Ad Intelligence
Develop winning User acquisition campaigns
with crucial mobile advertising insights.
Usage Intelligence
Benchmark app usage, engagement, and
demographics.
Sensor Tower Solutions
© 2020 Sensor Tower Inc. - All Rights Reserved
11
Sensor Tower Terms of UseThis report and all original content contained within are wholly owned by Sensor Tower, Inc. © 2020.
Modification, republication, distribution, or other unauthorized usage violate this copyright, unless express permission has been granted.
App icons, images, and other branding assets are property of their respective publishers and are used expressly for the purpose of editorial commentary.
© 2020 Sensor Tower Inc. - All Rights Reserved
12
LOOKING FOR MORE INSIGHTS? Download our latest Store Intelligence Data Digest report on the mobile market at sensortower.com/reports
About UsSensor Tower is the leading solution for mobile marketers, app developers, and industry analysts who demand competitive insights on the mobile economy. Sensor Tower’s product suite includes: Top Charts, App Intelligence, Store Intelligence, Ad Intelligence, and Usage Intelligence.
Office Locations:
San Francisco, London, Shanghai, Seoul
Contact Info:
sensortower.com
sales@sensortower.com
@sensortower
© 2020 Sensor Tower Inc. - All Rights Reserved
13
14
Recommended