Competitive Strategy Case Study

Competitive Strategy Improvement

A Case Study

Small Manufacturer with Two Owners

Engineer, loves the productContinually improves design and construction

Sales background, from retail industryLoves 30% off sales!

Starting Point Results

Best technology sold to the most price-driven customersLowest selling pricesFlat company revenueVery low profits

Strategies to Improve their Position

Separate their product line into basic models with low prices, more advanced models with more featuresSegment customers by channel, product needs, prioritiesOptimize pricing strategies and tactics

Results:

Prices were increased – and the market behaved as predicted

Steady demand levels despite increased priceDramatically improved profit margins

Results

Introduced new brand name for the premium channel, targeting buyers who appreciate the best features

First Year Results

Net Income increased over 1000%New Brand is positioned to double or triple company sales in 2-3 years

Inflect Strategic SolutionsCompetitive StrategyStrategic MarketingQuantitative Analysis

Located near Milwaukee, we work with clients throughout the Midwest US or where needed

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