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A brief case study documenting Inflect Strategic Solutions' client success by improving competitive strategy and tactics.
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Competitive Strategy Improvement
A Case Study
Small Manufacturer with Two Owners
Engineer, loves the productContinually improves design and construction
Sales background, from retail industryLoves 30% off sales!
Starting Point Results
Best technology sold to the most price-driven customersLowest selling pricesFlat company revenueVery low profits
Strategies to Improve their Position
Separate their product line into basic models with low prices, more advanced models with more featuresSegment customers by channel, product needs, prioritiesOptimize pricing strategies and tactics
Results:
Prices were increased – and the market behaved as predicted
Steady demand levels despite increased priceDramatically improved profit margins
Results
Introduced new brand name for the premium channel, targeting buyers who appreciate the best features
First Year Results
Net Income increased over 1000%New Brand is positioned to double or triple company sales in 2-3 years
Inflect Strategic SolutionsCompetitive StrategyStrategic MarketingQuantitative Analysis
Located near Milwaukee, we work with clients throughout the Midwest US or where needed
Inflect Contact Information
262-271-4116@inflectstrategy
