Comfort Dental Group - NSCA · 2016. 6. 29. · Comfort Dental Group With 150 offices in 13 states,...

ComfortDentalGroupWith150officesin13states,ComfortDentalGroupisthelargestandonlytruedentalfranchiseintheUnitedStates.Despitethecompany’svastfootprint,eachlocaConexudesaneighborhoodfeel,withastrongconnecContothelocalcommunity.Tosupportthishyper-localapproach,ComfortDentalinstalleddisplaysineachofitswaiCngroomstohighlighttheacademic,athleCcandextracurricularachievementsoflocalhighschoolstudents.This“ScreenofFame”hasbecomeagreatvehicletopromotelocalaccomplishmentandcreateasenseofpridewithinthelocalcommunity.ComfortDentalhassincediversifiedthecontentdisplayedonthewaiCngroomscreenstobeMerconnectwithpaCentsastheyawaittheirappointments.EachscreenaMachestoaBrightSignHD222digitalsignagemediaplayer,andtheenCrenetworkismanagedremotelyviaBrightSignNetwork.AlllocaConsreceiveuniversalcontentsuchasupdatesfromtheAmericanDentalAssociaConorspecialmarkeCngcampaignsthatspanComfortDentalinitsenCrety.ButwhatsetstheinstallaConapartishoweffecCvelyitcanbeusedatthelocallevel.Forexample,ComfortDental’sorthodonCcsofficescancross-promotetheirspecialtyservicesinnearbygeneraldenCstryoffices.LocalvideocontentalsofeaturessporCngandothercommunityevents,aswellaslocalnewsandweatherinformaCon.Thedigitalsignagenetworkalsoopensuprevenue-generaConopportuniCes,withlocalbusinessesandotheragenciespromoCngeventsintheirneighborhooddentaloffices.Forexample,theColoradoRockiespromotesbaseballgamesandrelatedeventsintheDenvervicinity.OtheradverCsersincludetheSpecialOlympics,aswellaslocalchariCesandothernonprofits.“Wenowhaveaturnkeydigitalsignagesolu5onthatallnewfranchiseescantakeadvantageoffromdayone,andexis5ngfranchiseescanretrofitwithveryli<leexpenseandeffort,”saidNeilNorton,execu5vevicepresidentofComfortDentalGroup.“Therobustmanagementcapabili5esofBrightSignNetworkenableustoeasilypushuniversalorlocalizedcontentwhereverandwheneverweneedto.Andwiththead-generatedrevenueourfranchiseescapturevialocalbusinessesadver5singintheiroffices,inmanycasestheset-upcostsofthesescreensarerecoupedinjustafewshortmonths.”Alltold,thenumberofComfortDentallocaConsconnectedtothisdigitalsignagenetworkisquicklyapproaching150,withfurtherplansforexpansionalreadyunderway.ThesignagehasbeensowellreceivedbythefranchiseesandbythepaCents,thatnewofficesareautomaCcallyouZiMedwithadisplayandimmediatelyconnectedtothenetwork.