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ColorCommunication 337
Normal Vision
This Isn’t Color-Blind Vision
Deuteranope
red/green color deficit
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Protanope
red/green color deficit
Tritanope
blue/yellow deficit (very rare)
Seeing Color: Cones
Color Blindness
• Approximately 10% of men are fully or partly color blind
• Approximately 0.1% of women are fully or partially color blind
• Red, green, or blue cones in retina are either faulty or missing
1931 CIE Chromaticity Chart
Typical Monitor Gamut
Typical Color Gamut
Wavelength (nanometers)
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Color in Marketing
Color Standards
Color Standards Violated
Color Standards Violated
Cool & Warm Colors
Warm ColorsCool Colors
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Cool & Warm Colors
Color Absorption (Subtractive)
Subtractive Color Model (Old)
Primary: Yellow
Primary:Red
Primary:Blue
Subtractive Color Model (New)
Primary: Yellow
Primary:Magenta
Primary:Cyan
Additive Color Model
Primary: Blue
Primary:Green
Primary:Red
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Primary Colors (Traditional)
Secondary Colors (Traditional)
Tertiary Colors (Traditional)
Hue
HUE = a pure color with no white or black added
Saturation
100%80%60%40%20%0%
SATURATION = the vividness or purity of a color
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Tint
100%80%60%40%20%0%
TINT = a hue with WHITE added
Shade
100%80%60%40%20%0%
SHADE = a hue with BLACK added
Tone
100%80%60%40%20%0%
TONE = a hue with GRAY added
Color Context
Picking Colors
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Harmonious Color Schemes
• Monochromatic
• Analogous
• Complementary
• Triadic
Monochromatic Color Schemes
• Uses a single base color
• Extended through tints and shades
• Produces cohesive color theme
Monochromatic Colors
Base color + tints & shades
Specifying in Photoshop
Monochromatic Page
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Analogous Color Schemes
• Uses base color and two adjacent colors
• Vary tints & shades of secondary colors
• More nuanced than monochromatic scheme
Analogous Colors
Base color + adjacent colors
Analogous Page
Complementary Color Schemes
• Hues are opposite each other on color wheel
• Use complimentary color only for accents
• Often grabs attention; vibrant
Complementary Colors
Base color + opposite color
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Complementary Page
Split-Complimentary Colors Schemes
• Base color and two colors adjacent to its complementary
• Less tension than with complimentary
Split-Complimentary Colors
Base color and complimentary color ± 30º
Split-Complimentary Page
Triadic Scheme
• Colors equally spaced around color wheel
• Combines balance and contrast
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Triadic Colors
Base color + 2 others 120º apart
Triadic Page
Picking Colors Naturally
Colors from Nature
Colors from Nature
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Colors from Nature
Color Studies
Color Studies
Color Studies
Color Studies
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Color Studies
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