Color Communication

ChronemicsHow humans perceive, structure and use time as a communication

system

Ways that we use our time communicate information about ourselves and our feelings Interest & affection Power & status Activities

Can indicate other messages- appropriate times for phone calls (Call at 2 a.m. usually indicates emergency)

Some societies value time highly (Americans have an emphasis on watching the clock and doing things on time)

Levels of analysis

Biological cycles Psychological time orientations Socio-cultural time orientations

Cross-Cultural ChronemicsPolychronic Multiple activities at

once Flexible approach to

time No strict agenda Focus on relationship Relationships more

important than the job

Promptness based on relationships

Monochronic

One thing at a time

Rigid approach to time

Strict agenda Focus on task Completion of job

most important

Emphasize promptness

Monochronic Time Schedule

European American reflections

1) 5-10 minutes late: mumble something time

2) 10-15 minutes late: slight apology time

3) 15-20 minutes late: mildly insulting or serious apology time

4) 30-45 minutes late: rude time

5) 45-60 minutes late: downright insulting time

Monochronic cultures

Germany England Turkey South Korea Japan Jamaica Canada Switzerland United States Scandinavia

Polychronic cultures

Saudi Arabia Egypt China Mexico New Orleans Philippines Pakistan India Africa

COLOR COMMUNICATI

ON

A NEW LOOK AT COLOR… Why is your favorite outfit, or shirt , your

favorite?

Why do advertisers use certain colors to advertise their products?

How do colors influence our lives everyday?

PSYCHOLOGICAL EFFECTS OF COLOR

The human eye can see at least 7 million colors. The colors we see can affect our perceptions of the world.

Colors can affect our reactions to emotions to even our appetite.

Colors, like features, follow the changes of the emotions. - Pablo Picasso

Color is a meaningful constant for sighted people and it's a powerful psychological tool.

By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.

Hospitals use light green rooms because they are found to be calming to patients.

THREE ELEMENTS OF COLOR

PRISM

White light reflectedThrough a prism creates The color spectrum.

Color Spectrum

Color Influences Viewer’s

Hormones

Blood pressure Body

temperature

Surroundings

Light

Age

Is each circle the same color?

Take away the surrounding gray and black you can see

the colors are the same

OUR EYES CAN PLAY TRICKS ON US

High contrast between colors creates muscular activity which fatigues the eye

The greater the contrast between two colors the more difficult it is to look at.

WHEN WE REDUCE THE CONTRAST

The two sets of pictures are now easier to see when we lower the contrast.

Color and mood in various art forms…

“Silent Scream”, Diane Dobson, 2002

“Nightlife” Archibald Motley”, 1943

Digital Photo by diskomethod

Igor Amelkovich

Toshihiro Oshima

Activity - Colors of the Day

• Every individual is to close their eyes and imagine a color that they associate with the day of the week, and then write it down.

GENERALCOLOR PERSONALITY