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class presentation on color communication
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ChronemicsHow humans perceive, structure and use time as a communication
system
Ways that we use our time communicate information about ourselves and our feelings Interest & affection Power & status Activities
Can indicate other messages- appropriate times for phone calls (Call at 2 a.m. usually indicates emergency)
Some societies value time highly (Americans have an emphasis on watching the clock and doing things on time)
Levels of analysis
Biological cycles Psychological time orientations Socio-cultural time orientations
Cross-Cultural ChronemicsPolychronic Multiple activities at
once Flexible approach to
time No strict agenda Focus on relationship Relationships more
important than the job
Promptness based on relationships
Monochronic
One thing at a time
Rigid approach to time
Strict agenda Focus on task Completion of job
most important
Emphasize promptness
Monochronic Time Schedule
European American reflections
1) 5-10 minutes late: mumble something time
2) 10-15 minutes late: slight apology time
3) 15-20 minutes late: mildly insulting or serious apology time
4) 30-45 minutes late: rude time
5) 45-60 minutes late: downright insulting time
Monochronic cultures
Germany England Turkey South Korea Japan Jamaica Canada Switzerland United States Scandinavia
Polychronic cultures
Saudi Arabia Egypt China Mexico New Orleans Philippines Pakistan India Africa
COLOR COMMUNICATI
ON
A NEW LOOK AT COLOR… Why is your favorite outfit, or shirt , your
favorite?
Why do advertisers use certain colors to advertise their products?
How do colors influence our lives everyday?
PSYCHOLOGICAL EFFECTS OF COLOR
The human eye can see at least 7 million colors. The colors we see can affect our perceptions of the world.
Colors can affect our reactions to emotions to even our appetite.
Colors, like features, follow the changes of the emotions. - Pablo Picasso
Color is a meaningful constant for sighted people and it's a powerful psychological tool.
By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.
Hospitals use light green rooms because they are found to be calming to patients.
THREE ELEMENTS OF COLOR
PRISM
White light reflectedThrough a prism creates The color spectrum.
Color Spectrum
Color Influences Viewer’s
Hormones
Blood pressure Body
temperature
Surroundings
Light
Age
Is each circle the same color?
Take away the surrounding gray and black you can see
the colors are the same
OUR EYES CAN PLAY TRICKS ON US
High contrast between colors creates muscular activity which fatigues the eye
The greater the contrast between two colors the more difficult it is to look at.
WHEN WE REDUCE THE CONTRAST
The two sets of pictures are now easier to see when we lower the contrast.
Color and mood in various art forms…
“Silent Scream”, Diane Dobson, 2002
“Nightlife” Archibald Motley”, 1943
Digital Photo by diskomethod
Igor Amelkovich
Toshihiro Oshima
Activity - Colors of the Day
• Every individual is to close their eyes and imagine a color that they associate with the day of the week, and then write it down.
GENERALCOLOR PERSONALITY