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CMUinsights.com/redefiningmusiceducation
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CMUinsights.com/redefiningmusiceducation
THE CONTEXT
! It is a great time to be a creator.
! Creative tools and a potential audience are available to all online.
! Creativity isn’t just about creating, it’s about sharing and responding too, and this is now much easier to do.
CMUinsights.com/redefiningmusiceducation
THE CONTEXT
! Though building a business and career around creativity remains challenging.
! And while the tools and potential audience are there, do young people have access to the skills and knowledge they need to utilise them?
CMUinsights.com/redefiningmusiceducation
THE QUESTION
! Is music education preparing and enabling young people interested in pursuing a career in the music?
! Is that even the aim of music education?
! If not… Should it be? Could it be?
CMUinsights.com/redefiningmusiceducation
THE QUESTION
MUSIC EDUCATION
MUSIC PARTICIPATION
MUSIC APPRECIATION
MUSIC CAREERS
MUSIC INDUSTRY
FEATURED ARTISTS
MUSIC EXECS
MUSIC CREATIVES
MUSIC ENTREPRENEURS
CMUinsights.com/redefiningmusiceducation
STARTING POINT
! What do we mean by…
• “music education”
• “music careers”
! Starting point: a mapping exercise
CMUinsights.com/redefiningmusiceducation
MAPPING MUSIC EDUCATION: SEGMENTS
PRIMARY SCHOOL
AND BEYOND
HE & FE
SECONDARY SCHOOL
In Class Extra-Curricular
MA | MBA | PHD Professional
Training
Performance Production Business
Music Class Extra-Curricular
GCSE Extra-Curricular
A-Level Extra-Curricular
INSTRUMENT LESSONS
EXTERNAL EDUCATIONAL PROGRAMMES
UNIVERSITY SOCIETIES
INDUSTRY EVENTS
APPRENTICESHIPS & INTERNSHIPS
CMUinsights.com/redefiningmusiceducation
MAPPING MUSIC EDUCATION: DISTINCTIONS
! Performance v production v business
! School/college based v external
! Free-to-access v paid-for
! Which genres?
! Who is funding it?
! What is the aim?
CMUinsights.com/redefiningmusiceducation
MAPPING MUSIC EDUCATION: RESEARCH
! We are interested in the entire map.
! And how they interact and relate.
! And how they impact on music careers.
! And how we ensure access for all.
! We have so far sketched the map.
! Now we will flesh it out a little more.
CMUinsights.com/redefiningmusiceducation
MAPPING MUSIC CAREERS
When Ed Sheeran performs at Wembley this summer we will see one person on stage with a guitar and some pedals
But behind the scenes hundreds and hundreds of people have helped make those shows happen.
CMUinsights.com/redefiningmusiceducation
MAPPING MUSIC CAREERS: THE ROLES
ON THE ROAD Ed Tour Manager Production Manager PA Set-up Lighting Set-up PA Operation Lighting Operation Set Build Stage Crew Catering Truck Drivers Bus Drivers Tour Accountants Promoter Rep Security Merchandising Photographer PAs
BEHIND THE TOUR Promoter Artist Manager Booking Agent Ticket Agents Marketing Press Social Media Advertising Set Design Venue Management Venue Staff Venue Security Venue Merchandising Box Office Staff Bar Staff Hospitality Staff PRS Insurance
BEHIND THE RECORD Label A&R Label Creative Studio Producer Sound Engineer Label Marketing Label Press Label Promotions Label Business Affairs Social Media DIstributor Publisher(s) A&R Publisher(s) Royalties Merchandiser Direct To Fan Brand Partnerships Streaming Platforms Record Shops Media
These are just examples of the kinds of roles involved in album campaigns and tours
CMUinsights.com/redefiningmusiceducation
MAPPING MUSIC CAREERS: RESEARCH
! Again, we are interested in the entire map.
! How do we educate young people about all these roles?
! What skills and knowledge are required for these careers?
! How can music education help young people develop these skills and access this knowledge?
! What other careers would benefit from that education?
! These are questions we now seek to answer.
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