Cloud-enabled TV broadcast

Cloud-enabled TV broadcastBaskar S (baskar@amagi.com)Co-founderAmagi Media Labs

Cable TVoperator

Broadband IPTVoperator

Satellite operatorTV content

TV uplink

Mobile TVoperator

Linear TV today …

Cable TVoperator

Broadband IPTVoperator

Satellite operatorTV content

TV uplink

Mobile TVoperator

Augment content transfer

Cable TVoperator

Broadband IPTVoperator

Satellite operatorTV content

TV uplink

Mobile TVoperator

Replace satellite transmission

WHY AUGMENT/REPLACE SATELLITE ?

ROI

PAY-TV expansion - fine-grained local content, advertising

• < 4 hours of local content per day

• Regulatory, affiliate-driven

Content regionalization –> better monetization

Regional advertising

• Faustian choice • Allow operators to monetize

• Start new satellite feeds

New geography

• ROI unknown

• Satellite – all or nothing

TV Network

Country-1

Country-2

Playout IP Stream Stream receivers

Alternative-1 – INTERNET STREAMING

TV Network

Country-1

Country-2

Content Transfer

Contentupload

Playout

Alternative-2 - STORE & PLAY

Internet streaming

Store & Play

Existing playout features + ?Workflow comfort + ?Scalability - +Reliability SLA - ?

Killer issue – SLA on public internet infrastructure not possible

Broadcasters look for reliability first then cost

Internet streaming

Store & Play

Existing playout features + Feature-rich Dynamic graphics, DVE, language tracks, subtitle

Workflow comfort + Seamless integration Deep archive integration, Playlist format support

Scalability - Upto 100s Look and feel as single playout - manageability

Reliability SLA - 99.97% Rescue playout, cloud mirroring, hot-swap redundancy

We worked with broadcasters closely to get reliability, scalability and workflow integration

TV Network

Operators

amagi-localize

amagi-cloudport

TV NetworkCountry-1

Country-2

Baskar S (baskar@amagi.com)Co-founderAmagi Media Labs

Thank you