CLIMATE MASTER PROGRAMS

CLIMATE MASTER PROGRAMS

Sarah Mazze, Program Manager smazze@uoregon.edu (541) 346-0786

CLIMATE LEADERSHIP INITIATIVE

Overview

1. Why Climate MasterTM programs?

2. Climate Master program overview

3. Replication status and goals

4. Climate Master programs in your state

CLIMATE LEADERSHIP INITIATIVE

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CLIMATE LEADERSHIP INITIATIVE

Behavior change is the means for immediate emissions reduction

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CLIMATE LEADERSHIP INITIATIVE

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CLIMATE LEADERSHIP INITIATIVE

What does an 80% US reduction by 2050 mean?

From 24.6 (in 1990) to 4.92 tons annual per capita

• Two round trip flights to the east coast, OR

• A year of driving, OR

• A year of electricity

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CLIMATE LEADERSHIP INITIATIVE

Goal of developing replicable model for engaging residents that:

• Increases climate literacy

• Supports individual efforts to reduce GHG emissions.

And through these, support the behaviors, policies and products needed to effectively address climate change

Research Base

• Behavior change: Information is not enough!

• Transtheoretical Change Model

• Community Based Social Marketing

• Existing programs:

• Master programs

• Auditing programs

• Watershed councils/neighborhood focus

CLIMATE LEADERSHIP INITIATIVE

CLIMATE LEADERSHIP INITIATIVE

Four Levels

• Climate Master training

• Household consultations and other outreach

• Events

• Participation on listserv

CLIMATE LEADERSHIP INITIATIVE

Climate Master Training• Low cost 30-hour training program

• “Payment” of 30-hours volunteer outreach

• Consultation and communication training

CLIMATE LEADERSHIP INITIATIVE

CLIMATE LEADERSHIP INITIATIVE

CONSULTATIONS

CLIMATE LEADERSHIP INITIATIVE

• Tabling

• Public speaking

• Consultations

• Support groups

• Creative activities

• Material development

• Lightbulb exchanges

• Solar assessments

• Class demonstrations (ESL)

• Continuing education and workshops

VOLUNTEER OPTIONS

CLIMATE LEADERSHIP INITIATIVE

RESULTS• 50 person “Climate Brigade” reaching 1200 people in 6 months

• 2 tons annual emission reduction per person, 20% electricity savings

• Increases in: energy efficient purchases energy saving behaviorsuse of alternative transportationpurchase of local foodsvolunteering with organizations involved with climate changetalking to others about climate change

• Decreases in:purchase of disposable goodsEating animal products

• Addition of “climate filter”

• Empowerment, community, life changing

CLIMATE LEADERSHIP INITIATIVE

Why Climate Masters Works• Trains influential community members, who motivate and train others

• Builds self-efficacy

• Offers practical skills

• Develops peer support

• Increases personal investment

• Follow-up reinforces commitment – develops social norms

• Reaches people and moves them through all stages of change (one on one contact)

CLIMATE LEADERSHIP INITIATIVE

- Corvallis, Oregon - Salem, Oregon

- Santa Fe, New Mexico

- Bend, Portland, Roseburg, Oregon

- Baltimore, Maryland

- Arizona

- Washington Carbon Masters

- National, Climate Stewards

Replication Progress to Date

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CLIMATE LEADERSHIP INITIATIVE

CLIMATE LEADERSHIP INITIATIVE

Junior Climate Stewards

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CLIMATE LEADERSHIP INITIATIVE

Funding Sources• Utilities• Fees• Stimulus Funding• Cap and trade revenue• Local businesses• Grants•Transportation programs

CLIMATE LEADERSHIP INITIATIVE

Extension and Climate Masters

CLIMATE LEADERSHIP INITIATIVE

How does this complement your existing programs?

CLIMATE LEADERSHIP INITIATIVE

NEXT STEPS WITH CLI

Adaptable Materials• Handbooks• Activities and syllabi• Consultation and worksheets• Template PowerPoints• Survey

CLIMATE LEADERSHIP INITIATIVE

NEXT STEPS WITH CLI

Training and technical assistance from CLI• One-on-one consulting• Virtual meetings• Webinar training• Live training

National network of CM programs• Interactive online forum• Regular material and program updates

CLIMATE LEADERSHIP INITIATIVE

Questions?