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How the a social, location and mobile future affects real world businesses.
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Clicks Meet MortarHow Location, Social & Mobile are going to
disrupt how we buy in person
Geoff McQueen, Managing Director, Internetrix
@geoffmcqueen www.facebook.com/geoffmcqueen
Location, Social and Mobile
Location – where you are, where you’ve been
Social – who you’re with, who you care about
Mobile – small, smart, always in your pocket
Together – the most powerful tool to listen to
and influence consumer behaviour in history
Leading the Revolution
Gowalla & Foursquare
Checkin-concept
Friends & intros
Game Mechanics
Mayorship
Badges
Facebook Places
Launched last week
Only in US for now
Uses check-in
Has 500 vs 3m users
Links to Pages, Ads, etc
Google Places & Latitude
Latitude is passive
Stronger privacy
Part of the “Maps” app
Few social connections
A lot to gain & lose by getting it right
Specials, Mayors and Coupons
Businesses can choose
how the respond to this
Promote a special deal
Mayors drink free
Show your checkin for
a discount
Conclusions
Australian businesses are miles behind
in e-commerce
This trend is coming – fast
Get on the front foot now
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