Cisco Expo 2011 · © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1...

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 1

Cisco Expo 2011

Beatriz Frias - PSS for Collaboration, Cisco Portugal

Collaborate Together: Use Collaboration anywhere in any device

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

But need to balance personal productivity with enterprise-class control

Employee CollaborationCustomer Collaboration

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Any Time and PlaceAcross all Devices

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Thin ClientsCloud Based Applications

Challenging to provide rich media and consistent experience across hosting models

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New Capabilities needed for Efficiency and Competitiveness

MobileSecure access to information and people from any device, anywhere

VirtualAgility and scale on demand,

Rich media with VDI economics,

SocialExpertise & Information location,

Proactive customer interaction

VisualHigh quality interaction from anywhere, realtime and offline

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PC World Post-PC World

Client OS

Server

Architecture

Applications

Devices

New choices at every layer of the Traditional Stack

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Wide Variety of Collaboration Needs

Wide Variety of Collaboration Technologies

Mobile, Office, Home,

Inter-Company Smartphones, Tablets,

Laptops, Thin Clients

Video, Voice, Web,

Social, Business Apps

Cloud On-Premises

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ANY CONTENTANYWHERE ANY DEVICEINTEGRATED COLLABORATION EXPERIENCE

Wide Variety of Collaboration Technologies

Video handled as Easily

as Voice, Data

Flexible Access

from All Clients

Richest Experience

in Any Location

Secure

Mobility

Wide Variety of Collaboration Needs

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This core is accessed by any combination of end-user clients, devices and applications from Cisco or third parties

Anywhere, Any Content, on Any Device

Network Services

Medianet Services

CollaborationServices

Client Services

CollaborationApplications

Devices

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Secure

MobilityFlexible

Consumption Models

Enterprise

Social SoftwarePervasive Video

Interoperable,

Open Architecture

Integrated Experience

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IP COMMUNICATIONS

MOBILE APPLICATIONS

CONFERENCINGCUSTOMER CARE

MESSAGING

ENTERPRISE SOCIAL SOFTWARE

TELEPRESENCE

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ListenEngageSocial Media Customer Care

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1. Capture

2. Analyze & Prioritize

3. Communication Workflow

4. Assign & EngageCustomer

Airline lost my luggage!

Social Media

Appliance

Social Media Customer Care

Agent

Cisco SocialMiner

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Enterprise Social Software-QuadAccelerate Business Productivity & Innovation

Develop & manage

personal online profiles

Dynamically form and

participate in virtual

communities

Easily create, publish,

share, and consume

content and expertise

Subscribe to trusted

content sources or people

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Collaboration isn’t just about technology.We’re using collaboration to change the way we work

- John Chambers, CEO of Cisco

Process

CultureTechnology