Cipr luke and leon preso

SHARETHISSOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDONSUPPORTED BY

SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON

Social Media Monitoring in Action

SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON

Luke Brynley-Jones Founder, Our Social Times

& Leon Chaddock

Managing Director, Sentiment Metrics

Size isn’t everything

Velocity matters

#GBBO6025 Tweets per minute during the live final

Influence trumps volume

Influence requires context

Presentation is everything

Barclays PingItVolume of Social Mentions

# of mentions

Days

Topic Cloud

Sentiment

Positive

Negative

Neutral

Negative Mentions

Negative Mentions

Barclays Respond

Sentiment

Positive

Negative

Neutral

Positive Mentions

Kettle Chips –Volume of Social Mentions

Mentions

Days

Sentiment

Positive

Negative

Kettle Chips - RTs

RTs

Free Account?

If you would like to try the latest version of Sentiment Metrics - which

launches today - for free, please get in touch.

SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON

Thank you!

Luke Brynley-Jones Founder, Our Social Times luke@oursocialtimes.com

@lbrynleyjones &

Leon Chaddock Managing Director, Sentiment Metricsleon.chaddock@sentimentmetrics.com

@leonchaddock