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Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Cicloturismo
M a r i o B o f f i – M a t t e o C o l l e o n i - G i u l i a C o r t e s i - M a s s i m i l i a n o R o s s e t t i
Ve l o - C i t y C o n f e r e n c e 2 0 1 7 | A r n h e m N i j m e g e n R e g i o n , N e t h e r l a n d s | 1 3 . 0 6 . 2 0 1 7
Bike2Work in Italy
M a r i o B o f f i – M a t t e o C o l l e o n i - G i u l i a C o r t e s i - M a s s i m i l i a n o R o s s e t t i
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
AustriaBelgium BulgariaCroatia(Denmark)FranceGermanyItalyMaltaPaesi BassiRomaniaSloveniaUnited Kingdom
13 countries
2014-17
Lead partner:ECFEuropean Cyclists’ Federation
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Behaviour change
!
CAMPAIGN
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen6
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Behaviour Change Framework
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
TRAVEL HABITSCyclist type
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
How do you usually commute on most days?
TRAVEL HABITS
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Regu
lar
cycl
ists
BARRIERS TO COMMUTE BY BIKE
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Occ
asio
nal c
yclis
tsBARRIERS TO COMMUTE BY BIKE
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
New
cyc
lists
BARRIERS TO COMMUTE BY BIKE
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Behaviour Change Framework
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
to save / improve the world and cities
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
freedom
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
empowerment and discovery
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
wellbeing and happiness
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
pragmatic solution
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
MOTIVATION
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
ABILITY
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen% vs distance
TRIGGER
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
REWARDING
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
2 million km by bicycle
430.000 km home-work95.000 km utility trips
106 tons
40.000 gpx tracks
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
9,68
5,73
7,62
4,886,25
36,31
8,41
5,46 5,53
15,38
recreation home- worktrip worktrip other total
PurposebygenderFemaleAveragedistance(km) MaleAveragedistance(km)
Distance by purpose and gender
Recreation Home-work Work trip Other Total
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
5,466,22 6,09 6,27 6,46
0,00
5,61
10,21
11,40
16,43
17,5116,74
20_24 25_34 35_44 45_54 55_64 65_or_more
AgeFemaleAveragedistance(km) MaleAveragedistance(km)
Distance by gender and age
20-24 25-34 35-44 45-54 55-64 +65
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Milanheatmap
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Milan city centre heatmap
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
72,0%
12,8% 13,5% 13,8% 13,3% 14,5%
54,7%
22,2%
10,4%
78,1% 78,3% 78,2% 78,0% 75,6%
17,7%
66,6%
0,2% 0,5% 0,4% 0,7% 0,1% 0,3%
17,7%
8,9% 7,7% 7,7% 8,1% 9,9%
27,5%
10,9%
sunday monday tuesday wednesday thursday friday saturday Total
BikersTrackswithintheweek(%)recreation home- worktrip worktrip Other
Trip purpose by week day
Sunday Monday WednesdayTuesday AllSaturdayFridayThursday
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen0
50
100
150
200
250
300
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Trip number by time in weekdays and weekends
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
h 4:00 – 9:00
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
h 9:00 – 11:00
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
h 11:00 – 16:00
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
h 16:00 – 19:00
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
h 19:00 – 04:00
Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen
Giulia Cortesig.cortesi@fiab-onlus.it +39 348 0490150Federazione Italiana Amici della Bicicletta
Mario BoffiMatteo ColleoniMassimiliano RossettiDipartimento di Sociologia e Ricerca SocialeUniversità degli Studi di Milano Bicocca
Thank you!
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