Cicloturismo Bike2Work in Italy - ECF

Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen

Cicloturismo

M a r i o B o f f i – M a t t e o C o l l e o n i - G i u l i a C o r t e s i - M a s s i m i l i a n o R o s s e t t i

Ve l o - C i t y C o n f e r e n c e 2 0 1 7 | A r n h e m N i j m e g e n R e g i o n , N e t h e r l a n d s | 1 3 . 0 6 . 2 0 1 7

Bike2Work in Italy

M a r i o B o f f i – M a t t e o C o l l e o n i - G i u l i a C o r t e s i - M a s s i m i l i a n o R o s s e t t i


AustriaBelgium BulgariaCroatia(Denmark)FranceGermanyItalyMaltaPaesi BassiRomaniaSloveniaUnited Kingdom

13 countries

2014-17

Lead partner:ECFEuropean Cyclists’ Federation


Behaviour change

!

CAMPAIGN



Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen6


Behaviour Change Framework


TRAVEL HABITSCyclist type


How do you usually commute on most days?

TRAVEL HABITS


Regu

lar

cycl

ists

BARRIERS TO COMMUTE BY BIKE


Occ

asio

nal c

yclis

tsBARRIERS TO COMMUTE BY BIKE


New

cyc

lists

BARRIERS TO COMMUTE BY BIKE


Behaviour Change Framework



to save / improve the world and cities


freedom


empowerment and discovery


wellbeing and happiness


pragmatic solution


MOTIVATION



ABILITY


Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen% vs distance

TRIGGER



REWARDING




2 million km by bicycle

430.000 km home-work95.000 km utility trips

106 tons

40.000 gpx tracks


9,68

5,73

7,62

4,886,25

36,31

8,41

5,46 5,53

15,38

recreation home- worktrip worktrip other total

PurposebygenderFemaleAveragedistance(km) MaleAveragedistance(km)

Distance by purpose and gender

Recreation Home-work Work trip Other Total


5,466,22 6,09 6,27 6,46

0,00

5,61

10,21

11,40

16,43

17,5116,74

20_24 25_34 35_44 45_54 55_64 65_or_more

AgeFemaleAveragedistance(km) MaleAveragedistance(km)

Distance by gender and age

20-24 25-34 35-44 45-54 55-64 +65


Milanheatmap


Milan city centre heatmap


72,0%

12,8% 13,5% 13,8% 13,3% 14,5%

54,7%

22,2%

10,4%

78,1% 78,3% 78,2% 78,0% 75,6%

17,7%

66,6%

0,2% 0,5% 0,4% 0,7% 0,1% 0,3%

17,7%

8,9% 7,7% 7,7% 8,1% 9,9%

27,5%

10,9%

sunday monday tuesday wednesday thursday friday saturday Total

BikersTrackswithintheweek(%)recreation home- worktrip worktrip Other

Trip purpose by week day

Sunday Monday WednesdayTuesday AllSaturdayFridayThursday

Boffi - Colleoni – Cortesi - Rossetti | Velo-City Conference 2017 – Arhem Nijmegen0

50

100

150

200

250

300

00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Trip number by time in weekdays and weekends


h 4:00 – 9:00


h 9:00 – 11:00


h 11:00 – 16:00


h 16:00 – 19:00


h 19:00 – 04:00


Giulia [email protected] +39 348 0490150Federazione Italiana Amici della Bicicletta

Mario BoffiMatteo ColleoniMassimiliano RossettiDipartimento di Sociologia e Ricerca SocialeUniversità degli Studi di Milano Bicocca

Thank you!

Documents

Cicloturismo Bike2Work in Italy - ECF