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How to build a PR programme in 3 steps
Getting it Right
3
Chris Gibbs (@chrismgibbs)
13+ years experience in corp & consumer technology PR
Global lead for Microsoft Windows 8 and Windows Phone
Brand experience: Activision, Adobe, BT, Hitachi, Microsoft, Monster, Philips, Toshiba
Start-up experience in second screen advertising, green IT, mobile apps, bio fuels & with Business Link
Account Director, Waggener Edstrom
4
Agenda
The Brand
Research & Discovery
Insights into Strategy
Strategicinsights
Market
Audience Brand
Product
INSIGHTS
STRATEGY
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