How to build a PR programme in 3 steps

Getting it Right

3

Chris Gibbs (@chrismgibbs)

13+ years experience in corp & consumer technology PR

Global lead for Microsoft Windows 8 and Windows Phone

Brand experience: Activision, Adobe, BT, Hitachi, Microsoft, Monster, Philips, Toshiba

Start-up experience in second screen advertising, green IT, mobile apps, bio fuels & with Business Link

Account Director, Waggener Edstrom

4

Agenda

The Brand

Research & Discovery

Insights into Strategy

Strategicinsights

Market

Audience Brand

Product

INSIGHTS

STRATEGY