China Communications Magazine TAB Finance Committee Jack Howell, Communications Society May 17, 2011

China Communications Magazine

TAB Finance CommitteeJack Howell, Communications SocietyMay 17, 2011

EIC and Editor information

A current bilingual publication of the China Institute of Communications (CIC), with ComSoc technical cosponsorship, to be replaced in January, 2012 by the financially cosponsored (CIC-ComSoc) publication.

Steering Committee and EIC:  The CIC-IEEE Steering Committee has just been organized.  We expect that an Editor in Chief will be named by the time this Phase II proposal is considered by TAB in June, 2011.

Editorial Staff:  To be appointed by the EIC with Steering Committee approval."

Apr 21, 20232

Society/Council Response to Marketing Analysis

Agree with IEEE Product Management and Business Development decision to support the journal proposal and the rationale.

We requested a “re-do” of the IEEE marketing projections based on one offering (print and online combo) and same price for all “members” .We are much more conservative with our estimates of paid member subscriptions

Apr 21, 20233

Society/Council Response to Marketing Analysis

Clarifications: Per the MoU, the jointly sponsored China Communications isAn English-only publication.  CIC is free to solely sponsor anadditional Chinese or bilingual publication with some or all of the same content.

Initially ComSoc members, other IEEE members, CICmembers, and non-member institutions are able to purchasesubscriptions to the journal at the same rates.“

The only offering is Print + Online.

Apr 21, 20234

Financial projections -- (CIC / IEEE Mkting)

2012 2013 2014

Issues per year 6 6 12

Paid Member Subs 117/544 123/590 130/636

Paid Non-Member Subs 0/4 0/5 0/6

Print Subscription rate $132 $150 $360

Paid Member Revenue $K 15.4/26.3 18.4/27.5 46.8/30.9

Paid Non-member Revenue

0/2 0/2.7 0/3.9

Variable cost per Subscriber

$37.76 $38.82 $76.95

IEEE ComSoc expenses Up to $20 Up to $20 TBD

Apr 21, 20235

Title and Launch (Included in Phase 1 template – No changes from Phase 1)

Title: China Communications To be launched by CIC and IEEE in 2012,

copyrighted by CIC (with full rights to IEEE).  Successor to the CIC's bilingual China Communications, launched by CIC in 2004.

Frequency: 2012 & 2013 -- 6 issues; 2014 -12 issues Pages (English):

2012 – 528, 2013 – 576, and 2014 – 1152

Apr 21, 20236

Sponsorship (Included in Phase 1 template – No changes from Phase 1)

IEEE Communications Society (ComSoc)

China Institute of Communications (CIC)

Apr 21, 20237

Scope (Included in Phase 1 template – No changes from Phase 1)

China Communications, to be published in English and in conformance with IEEE editorial standards, covers innovative technologies and systems in the broad field of Information- Communication Technology (ICT.)

This scope includes communication theory and techniques, systems and networks, applications, development and regulatory policies, standards, and management techniques. It also reports experiences and experiments, best practices and solutions, lessons learned, and case studies.

Apr 21, 20238

Need (Included in Phase 1 template – No changes from Phase 1)

China Communications, an English language publication cosponsored by CIC and IEEE, is the successor to the currently bilingual (English and Chinese) magazine published by CIC in China for the ICT sector.

Although currently relying primarily on advanced technical contributions from China, and serving mainly a large readership in China, it is open to authors anywhere in the world with the purpose of achieving an open forum on communications topics that will contribute to the communications industry in China and throughout the world.

Apr 21, 20239

Alternative Publishing Mechanisms Explored

(Included in Phase 1 template – No changes from Phase 1)

Only initial offering is Print + online

Apr 21, 202310

There is a great opportunity, through collaboration between CIC and IEEE including translation of Chinese-language articles to English for publication inthe English-only China Communications, to make available to the world more information from advanced R&D in China that might not be available now because of the language barrier, and to make information from the international technical community more available in China.

IEEE co-sponsorship would enhance the publication's quality and size, and would significantly raise IEEE’s visibility in China and the Chinese-speaking world.

Apr 21, 202311

Overlap with Existing Periodicals (Included in Phase 1 template – No changes from Phase 1)

China Communications covers the same technology space as IEEE Communications Magazine; however, China Communications is focused primarily on technology/ /authors/ readers in China and Chinese communities around the world, and others interestedin technology developments and opportunities in China.

Apr 21, 202312

It represents a very promising opportunity for IEEE to collaborate with a national professional organization to extend IEEE’s reach into that nation’s technical community and the development of IEEE membership there.

It also offers a high-quality and low-cost mechanism to extend IEEE publication opportunities to a rapidly growing population of qualified authors in China.

Apr 21, 202313

Visual Landscape (Included in Phase 1 template – No changes from Phase 1)

Apr 21, 202314

Circuits

Physical

Network

Applications Broad spectrum

transactions

Transactions on Networking

Transactions on Communications

Journal on Selected Areas in Comm. (special topics)

Communication

Letters (rapid publication)

Transactions on Wireless Communications (area specific)

Transactions on Mobile Computing and Applications (area specific)

TNSM (area specific)

China Communications Magazine & IEEE Communications Magazine

Paper Source(s) (Included in Phase 1 template – no changes from Phase 1)

China Communications currently publishes approximately 30 papers per issue, and there are four issues per year. The papers published are mainly from government officers, telecom operators, ICT researchers and professors or experts at universities and communications enterprises. With IEEE co-sponsorship, and an expanded number of issues, the new journal is expected to be very successful in attracting new submissions.

Apr 21, 202315

Variance from Current Norms? (Included in Phase 1 template – no changes from Phase 1)

All papers currently published in China Communications follow the norms of International thematic papers. With IEEE co-sponsorship, IEEE periodical norms will be carefully followed. The Joint Editorial Board will be composed of 50% nominees by the CIC and 50% by IEEE ComSoc.

A steering committee will be formed by the same 50/50 process and will be responsible for appointments of an Editor-in-Chief and (at its option) one or more Associate Editors-in-Chief to assist the EIC, editorial quality monitoring and control, financial management, advertising–related matters, and publication details.

Apr 21, 202316

The Editor in Chief, heading a technical editorial board consisting of internationally recognized Associate Editors, will have direct responsibility for soliciting submissions, allocating submissions to Associate Editors, maintaining an adequate queue of high-quality articles, specifying and managing the reviewing process, and realizing timely publication.

It is the intention of the sponsoring Societies that the EIC position alternate between nominees from CIC and IEEE ComSoc.

END

Apr 21, 202317

Apr 21, 202318

1. Publication Parameters ：

Apr 21, 202319

Apr 21, 202320

Editorial Office

#Editor 4 4 6#Proofreader 1 1 1#Translator 1 1 2#Art Editors 1 1 2#Ad Sales Manager

2 2 3

#Distributor 1 1 2#Administrative Staff

2 2 3

#Total employees 12 12 19

Apr 21, 202321

2. Distribution & Advertisement Pricing ：

Apr 21, 202322

#Average Paid Voluntary Pages 4 6 8

#Paid Voluntary Pages Per Year 24 36 96

#Average Print Ad pages per Issue

2 3 4

#Print Ad Pages per Year 12 18 48#Online Ad pages per Issue 0 1 1#Online Ad pages per Year 0 6 12

Apr 21, 202323

#Average Paid Voluntary Pages 0 8 8

#Paid Voluntary Pages Per Year 0 48 96

#Average Print Ad pages per Issue

2 6 8

#Print Ad Pages per Year 12 36 96

#Online Ad pages per Issue 0 1 1

#Online Ad pages per Year 0 6 12

Apr 21, 202324

Apr 21, 202325

3. Budget ：A. Revenue ：

Apr 21, 202326

Total Revenue $153504 $299250

$945960

Apr 21, 202327

B. Expense ：

Apr 21, 202328

Business Publications Audit $2000 $3000 $5000Paper Translation $30000 $31000 $65000Fixed Assets Purchase $10000 $2000 $6000Office leasing （ including property management, water, and electricity ）

$15000 $16000 $30000

Staff Salary $102000 $115200 $209200Social Security & Housing Accumulation Funds

$11880 $13200 $23760

Traveling expense $5000 $6000 $10000Promotion expenses $6000 $8000 $10000Editorial board meeting expense

$1500 $2000 $3000

Total $235646 $256713 $498889

Apr 21, 202329

Remuneration $5000 $5200 $11000

Customer reception expenses

$1500 $2000 $3000

Office supplies $1000 $1200 $2000

Communications expenses

$1500 $2000 $3000

Total $9000 $10400 $19000

Total Expenditure $244646 $267113 $517889

Apr 21, 202330

C. Net

Apr 21, 202331

Variable cost of printingHighlighted lines are from sections above

Apr 21, 202332