Childhood Saved (2)

Childhood Saved

Jordan Tonani, Haley Stading, Serafima Piskun, Jake Miller

Purpose and Goal of Study

• Spokane Market

• Financial Forecast and Guideline

• Contact Information

• Logo Possibilities

• Direction

Background Information

• Mission- “Childhood Saved will create the opportunity for children and adult survivors of childhood sexual abuse to transform from victim to survivor and from surviving to thriving.”

• Funds therapy and/or programs to assist adults and children in paying for recovery

• Plans to provide group housing

Staffing

• Board of Directors- 6 members• Volunteer Team- 3 positions

• Professional Speakers:• Fundraising Volunteers: • Marketing Distributors:

• Resources for finding volunteers • Volunteer Application

Non-Profits

• 1.5 million + in US• U.S. reached $298.4 billion in 2011

– 73% came from individuals– Corporate philanthropy– Grants

• Highly influenced by the economy – Last year donations increase by 11%– Dropped 13.5% from 2007-2009

Marketing Strategies for Non-profit

• Top 3 priorities for Non-profit: – Building awareness

• Communication via public service announcements, advertising and direct mail, and cause-related marketing (CRM)

– Branding • ‘Charity Image’: positive image

– Generating Revenue• Fundraising– Online, Social Media, ‘Thons’• Corporate Sponsors • Grants • Write “thank you” notes

Market Segments

• Donors:– Parents & Individuals in middles to upper economic

class, churches, schools, volunteer programs, local businesses, large corporations

• Recipients: – Low economic class, Males/Females ages 13 years +

• Providers: – Therapists and counseling services in Inland

Northwest, similar nonprofit organizations

SWOT

SWOTSTRENGTHS• Organization’s mission

and vision • Established Board of

Directors • Owner is passionate and

knowledgeable about the cause from first hand experience

• Tax exempt • Legal non-profit entity in

Washington State • Website/ Social Media

Weaknesses• Under staffing- no full

employees and lack of volunteers

• In debt • No advertising budget• Lack of community

awareness

Opportunities• No non-profit in Spokane

area that is focused directly towards survivors of childhood sexual abuse

• Cause-related marketing and building partnerships with businesses; Sponsorships

• Grant Applications & Fundraising events

• Local media support

Threats• Many competing non-

profit organizations in the Spokane area

• Vulnerable to economic crisis

• Reputation is crucial; A small scandal can jeopardize the organizations well-being

• Sustainability due to lack of funding

Competition

• Local – 350 Nonprofit organizations in the Spokane Area – Lutheran Community Services Northwest

• National – WINGS Foundation – RAINN (Rape, Abuse, & Incest National Network)– Joyful Heart Foundation– Pandora’s Project

Demographics

• In state of Washington, about 33% of women and 17% of men have been sexually assaulted

• 2013, 13,442 primary and 6,252 secondary assault victims served by C.S.A.P in Washington

• Median household income in Spokane = $49,233

• Poverty rate= 14.8%• Over 75 therapists who specialize in sexual

abuse treatment

Insurance Companies and Therapy

• In general: there is a huge variance on price and coverage

• Full coverage• Co-pays• Uninsured: 13.6% of people living in Washington

in 2012. • Mental health coverage specifically for

Washington

Expected Outcome of Initial Fundraiser

• Therapy Process– Policies

• Costs– Projected Cost of Full Treatment – Insurance

• Building a Capital Base

Financial Forecast - FY15

31-Mar-15 30-Jun-15 30-Sep-15 31-Dec-15 Quarterly Average Total Revenues:

Contributions 1,500$ 1,000$ 15,000$ 2,500$ 5,000$ 20,000$ Grant Revenues -$ -$ -$ -$ -$ -$ Other Revenues -$ -$ -$ -$ -$ -$ Total Revenues 1,500$ 1,000$ 15,000$ 2,500$ 5,000$ 20,000$

Expenses:Advertising -$ 1,000$ 500$ 500$ 500$ 2,000$ Bank/Card Fees 25$ -$ -$ -$ 6$ 25$ Legal/Professional Services 2,500$ -$ -$ -$ 625$ 2,500$ Licenses 850$ -$ -$ -$ 213$ 850$ Materials -$ 100$ 2,000$ -$ 525$ 2,100$ Therapy -$ -$ -$ -$ -$ -$ Total Expenses 3,375$ 1,100$ 2,500$ 500$ 1,869$ 7,475$

Revenues Over Expenses (1,875)$ (100)$ 12,500$ 2,000$ 3,131$ 12,525$

Beginning Net AssetsTotal Beginning Net Assets -$ -$ -$ -$ -$ -$ Adjustments to Net Assets (1,875)$ (100)$ 12,500$ 2,000$ 3,131$ 12,525$

-$ Ending Net Assets: (1,875)$ (100)$ 12,500$ 2,000$ 3,131$ 12,525$

For the Three Months Ended

Statement of Activities: Childhood Saved

Financial Forecast – FY16

31-Mar-16 30-Jun-16 30-Sep-16 31-Dec-16 Quarterly Average Total Revenues:

Contributions 5,000$ 10,000$ 25,000$ 25,000$ 16,250$ 65,000$ Grant Revenues 500$ 500$ 500$ 500$ 500$ 2,000$ Other Revenues -$ -$ -$ -$ -$ -$ Total Revenues 5,500$ 10,500$ 25,500$ 25,500$ 16,750$ 67,000$

Expenses:Advertising 1,000$ 2,000$ 2,000$ 1,000$ 1,500$ 6,000$ Bank/Card Fees -$ -$ -$ -$ -$ -$ Legal/Professional Services 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 4,000$ Licenses -$ -$ -$ -$ -$ -$ Materials 1,000$ 1,000$ 5,000$ 1,000$ 2,000$ 8,000$ Therapy -$ 5,000$ 10,000$ 20,000$ 8,750$ 35,000$ Total Expenses 3,000$ 9,000$ 18,000$ 23,000$ 13,250$ 53,000$

Revenues Over Expenses 2,500$ 1,500$ 7,500$ 2,500$ 3,500$ 14,000$

Beginning Net AssetsTotal Beginning Net Assets 12,525$ 15,025$ 16,525$ 24,025$ 12,525$ Adjustments to Net Assets 2,500$ 1,500$ 7,500$ 2,500$ 14,000$

-$ Ending Net Assets: 15,025$ 16,525$ 24,025$ 26,525$ 26,525$

For the Three Months Ended

Statement of Activities: Childhood Saved

Goals and Projections for FY17

• Housing Project

• Expenses

• Redistribution of Funds

• Reserves

Projected Statement of Activities - FY17

31-Mar-17 30-Jun-17 30-Sep-17 31-Dec-17 Quarterly Average Total Revenues:

Contributions 25,000$ 40,000$ 50,000$ 60,000$ 43,750$ 175,000$ Grant Revenues 2,000$ 2,000$ 2,000$ 2,000$ 2,000$ 8,000$ Other Revenues -$ -$ -$ -$ -$ -$ Total Revenues 27,000$ 42,000$ 52,000$ 62,000$ 45,750$ 183,000$

Expenses:Advertising 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 20,000$ Bank/Card Fees -$ -$ -$ -$ -$ -$ Salaries 12,500$ 12,500$ 12,500$ 12,500$ 12,500$ 50,000$ Legal/Professional Services 2,000$ 2,000$ 2,000$ 2,000$ 2,000$ 8,000$ Licenses -$ -$ -$ -$ -$ -$ Materials 2,000$ 2,000$ 2,000$ 2,000$ 2,000$ 8,000$ Therapy 20,000$ 20,000$ 20,000$ 20,000$ 20,000$ 80,000$ Housing -$ -$ -$ 20,000$ 5,000$ 20,000$ Total Expenses 41,500$ 41,500$ 41,500$ 61,500$ 46,500$ 186,000$

Revenues Over Expenses (14,500)$ 500$ 10,500$ 500$ (750)$ (3,000)$

Beginning Net AssetsTotal Beginning Net Assets 26,525$ 12,025$ 12,525$ 23,025$ 26,525$ Adjustments to Net Assets (14,500)$ 500$ 10,500$ 500$ (3,000)$

-$ Ending Net Assets: 12,025$ 12,525$ 23,025$ 23,525$ 23,525$

For the Three Months Ended

Statement of Activities: Childhood Saved

Recommendations- Logo Possibilities

Execution of Bike Ride

• Bike Route• Contacts

– Email City Officials– Parties of Interest

• Schools, Churches, Newspapers, News Stations, etc.– Advertisement

• Bike Advertisement• Event Organization

– Location, Date, Time– Event Support

Future Event Possibility

• Type of Event

• Location

• Execution– Organization– Staffing

• Outcome

Volunteer

• Use the websites for finding volunteers to create a support team

• Use the volunteer application as a tool to in hiring volunteers

Future Fundraisers

• More sustainable • Greater awareness

– Membership – ‘Winged’

• Piggyback from “Send a Friend A Goat”

– Annual Cycling

Race

Support group

• Effective treatment method used in many scenarios

• Realization survivors are not alone• Liberated by freedom of speaking with others

who have suffered the same problems• Doesn’t require a professional to facilitate• Very affordable• Could be a beneficially supplemental resource to

professional treatment

Summary of Recommendations

• Establish a new logo

• Market and execute Bike Ride

• Register to volunteer sites

• Sustainable fundraisers

• Create support groups