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Chapter 8
Designing Web Sites
WWWWWW
2WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
OBJECTIVES
• Why a Web site?
• Life Cycle of Site Building
• Ways to Build a Web site
• Web Navigation Design
• Design Criteria
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WHY A WEB SITE?
• Reach Customers Quickly and Reliably
• Establish a Presence in Cyberspace
• Leverage Advertising Costs
• Reduce Customer Service Cost
• Promote Public Relations
• Penetrate International Markets
• Test-market New Products and Services
4WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
LIFE CYCLE OF SITE BUILDING
• Plan the Site
• Define Audience and Connection
• Build Site Content
• Define Site Structure
• Visual Design
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PLAN THE SITE
• Define the Site’s Goals– Determine Who Will Be Involved– Understand the Time and Need Constraints
• Ask Questions Deciding on Site’s Mission and Purpose for the Organization
6WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
PLANNING OBJECTIVES
• Speed up Interactive Process
• Reduce Human Intervention to a Minimum
• Save Time
• Save Buying and Selling Costs
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DEFINE AUDIENCE AND COMEPETITION
• Generate a List of Intended Audience
• Identify What Prospective Customers Want
8WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
HOW CUSTOMERS JUDGE WEB SITES
• Product Prices• Product Representation• Product Selection• Shipping and Handling• Delivery• Ordering• Privacy Policy• Web Navigation
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WEB DESIGN
• Focus on Speed and Responsiveness
• Create Scenarios and Test Cases
• Select a Set of Users for Trial
10WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
COMPETITVE ANALYSIS
• Make a List of Competitors
• Evaluate Criteria:– Personalization– Consistency– Ease of Navigation
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BUILD SITE CONTENT
• Create Content Inventory
• Determine Priority of Each Department
• Analyze Feasibility of Each Function
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DEFINE SITE STRUCTURE
• Create Good Site Structure
• Explore Various Metaphors
• Define Architectural Blueprints
• Decide User Navigation
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VISUAL DESIGN
• Use Layout Grid– Show icons, buttons, banners, etc.
• Establish Look and Feel of Site via Page Mock-ups
• Develop Web Personalization
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WAYS TO BUILD A WEB SITE
• Storefront Building Service
• ISP (Web Hosting) Service
• Do It Yourself
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STOREFRONT BUILDING SERVICE
• Offers Customized Online Store– Provide Web Address– Manage Web Traffic– Maintain Store on Web Servers
• Drawbacks – Lack of Personalization
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ISP SERVICES
• Provide E-Commerce Software
• Offer Well-Versed in Store-building Technology
• Advantage – Good Customer Support
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DO IT YOURSELF
• Requires Experience– Security– Web Traffic Management– Responsive Support– Full-Time Web Administration
• Benefits – Unlimited Upgrades and Customization
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WEB NAVIGATION DESIGN
• Create User Profiles– Keep Human Factor as Part of the Design
• Use Scenarios– Help View Navigation Process
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DESIGN TIPS
• Keep the Site Simple• Address the Problem the Web site Needs to Solve• Enhance Response Time• Raise Transmission Speed• Focus on Content• Ensure Company’s Name Visible• Emphasize on Appearance• Allow Easy Return to Homepage
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DESIGN CRITERIA
• Appearance
• Public Exposure
• Consistency
• Scalability
• Security
• Performance
• Navigation and Interactivity
21WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
APPEARANCE
• Is the Site Aesthetically Pleasing?
• Conduct Quality Assurance– Check the readiness of a Web site– Examine how easy it passes under the stress of
a Web production schedule
• Use a Style Guide – Ensure consistency within the site
22WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
PUBLIC EXPOSURE
• Site Availability– Networking and Technology Infrastructure– Network Administrators and Web Designers
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CONSISTENCY
• Will the Web site and Contents Appear the Same on Visitors’ Screens?
• Usage of HTML
• Provide Choice of Browser
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SCALABILITY
• Does the Site Provide a Seamless Growth Path?
• Capable of Being Expanded
• Protection of Initial Investment
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SECURITY
• Protect from Hackers
• Critical – Web site Access
• Knowledge of Developers
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PERFORMANCE
• How Long Does It Take for the Page to Appear?
• Depend on Local Networking, Traffic Volume, Web Connection
• 45-second Timer
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NAVIGATION & INTERACTIVITY
• How a Visitor Gets from One Page to Another
• Format Icons and Buttons
• Give out Function Descriptions of Each Icon
Chapter 8
Designing Web Sites
WWWWWW
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