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Chapter 6Slide 1
Goals Discuss other types of promotional activities Explain the role of selling in a business Determine how to meet customer needs and
wants
Chapter 6Slide 2
sales promotion - an incentive offered to customers in order to increase sales◦ Free samples, coupons, special events, gift
certificates frequent buyer programs and rebates Rebate - a refund offered to people who buy a product
Telemarketing - using the phone to market your product or service
Can be inexpensive Effective way to let people know about business and
special offers Can be considered annoying Do not Call Registry
Chapter 1Slide 3
visual marketing - the use of visual media to promote, sell, and distribute a product or service to a targeted audience
Begins with company identity materials: logo signage promotional tools company vehicles uniforms
Chapter 1Slide 4
Bargain marketing $.01 - $.25 per piece Taking over direct mail methods – more widely
read Can customize promotions based oncustomer
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