Chapter 6Slide 1

Goals Discuss other types of promotional activities Explain the role of selling in a business Determine how to meet customer needs and

wants

Chapter 6Slide 2

sales promotion - an incentive offered to customers in order to increase sales◦ Free samples, coupons, special events, gift

certificates frequent buyer programs and rebates Rebate - a refund offered to people who buy a product

Telemarketing - using the phone to market your product or service

Can be inexpensive Effective way to let people know about business and

special offers Can be considered annoying Do not Call Registry

Chapter 1Slide 3

visual marketing - the use of visual media to promote, sell, and distribute a product or service to a targeted audience

Begins with company identity materials: logo signage promotional tools company vehicles uniforms

Chapter 1Slide 4

Bargain marketing $.01 - $.25 per piece Taking over direct mail methods – more widely

read Can customize promotions based oncustomer