CHAPTER 23 Restaurant and Food Service Management Individual Series Event

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CHAPTER 23

Restaurant and Food Service Management Individual Series Event

ScenarioThe manager of the Green Lantern has asked your

team to outline marketing and customer service strategies to recapture customers.

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 23

Restaurant and Food Service Management Individual Series Event

DescriptionYou will have ten minutes to explain your strategies

to the manager (judge).During and after your presentation, the manager can

ask questions about your proposed marketing and customer service strategies for sparking new interest in the restaurant.

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CHAPTER 23

Restaurant and Food Service Management Individual Series Event

Performance Indicators EvaluatedExplain the nature of positive customer/ client

relations.Demonstrate a customer-service mindset.Explain management’s role in customer relations.Develop strategies to position the business.Evaluate the customer experience.