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CHAPTER 23 Restaurant and Food Service Management Individual Series Event. Scenario The manager of the Green Lantern has asked your team to outline marketing and customer service strategies to recapture customers. CHAPTER 23 Restaurant and Food Service Management Individual Series Event. - PowerPoint PPT Presentation
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© 2009 South-Western, Cengage LearningMARKETINGMARKETING
1
CHAPTER 23
Restaurant and Food Service Management Individual Series Event
ScenarioThe manager of the Green Lantern has asked your
team to outline marketing and customer service strategies to recapture customers.
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
2
CHAPTER 23
Restaurant and Food Service Management Individual Series Event
DescriptionYou will have ten minutes to explain your strategies
to the manager (judge).During and after your presentation, the manager can
ask questions about your proposed marketing and customer service strategies for sparking new interest in the restaurant.
© 2009 South-Western, Cengage LearningMARKETINGMARKETING
3
CHAPTER 23
Restaurant and Food Service Management Individual Series Event
Performance Indicators EvaluatedExplain the nature of positive customer/ client
relations.Demonstrate a customer-service mindset.Explain management’s role in customer relations.Develop strategies to position the business.Evaluate the customer experience.