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CHANGING TRACKS Niklas Twetman
MEUR
SPOTIFY
4% 7% 9% 11% 25% 40% 57% 70%
2005 2006 2007 2008 2009 2010 2011 2012 (Budget)
Digital
Physical
800 336 628 Justin Bieber - Baby
738 536 604
PSY – Gangnam Style
STATS, DOTS & ROCK N’ ROLL
SPOTIFY ANALYTICS
SUBWAY WALL OR FACEBOOK WALL?
SHAZAM 1 2 3
THE FUTURE?
THE FUTURE!
THANK YOU!
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