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8/14/2019 Chanakya Volume I Issue XI
1/4
A rapidly growing Indian economy along with increasing
income levels, rapid urbanization and changing lifestyles, has
led to a boom in the premium segment of the real estate
market. But with king-sized swimming pools, underground
parking facilities, video door-phones and designer interiors
becoming pass and losing much of their novelty value, super
rich customers are now turning to golf, which have becomesynonymous with the lifestyles of the rich and famous.
It is a trend that has led to the mushrooming of golf-centric
super luxury residential projects across the country. First to
tee off were Gurgaon and NCR regions that besides being
much sought after residential and retail destinations also host
some of the finest golf courses in the country.
So what is it about a home on a golf course that is driving
customers to go for such projects? The answers are many fold.
Earlier golf was a sport restricted to a very select group of
people, but not anymore with redistribution of wealth in stockmarkets and rising salary levels of top of the order executives.
The bait is the mobility of more and more people of this class
who travel abroad frequently are getting exposed to global
trends and so the concept of golf homes is gaining popularity
among them. Apart from this todays customers have the
wherewithal to purchase such homes. Though the trend is
more pronounced in metros like Delhi and Bangalore, but it
will soon spread to other large urban centers in a matter of
time.
Golf's image of a luxury sport also adds to the attraction of
golf homes. Golf is now a part of upper-class lifestyle all over
the world and in certain places, like Japan, golf is the ultimate
luxury because space is at a premium. In India percentage of
people playing golf may be small but the number of senior
corporate executives who play the game is on the rise and
thus the demand for such homes will only increase.
World over Golfers spent around a US$3.8 billion in 2007
towards Golf clubs and US$5.6 billion in golfing equipment.
India is a baby market and is likely to have a very fast growth
rate for the next 5 years. In India the investment by the golfers
is been increasing rapidly at 27% from US$1.5 million to
US$3.8 million in signature courses.
In this back drop, big-ticket developers like Unitech, DLF,
Ansal API, Prestige Estates, Mantri Developers and the Jaypee
Group have already taken the plunge with an array of golf-
centric projects that promise a growing clientele the chance to
live life king-size amidst the greens.A classic example in thisarea is DLF Golf and Country Club that is flanked by the
luxury high-rise called 'The Aralias which also offer splendid
views of the world-class golf course. Buoyed by the success of
this project, DLF launched 'The Magnolias', yet another
luxurious residential project inside the DLF Golf Course.
The newly empowered Indian customers, with their first rub
of the pouring wealth from the every rising Indian economy is
aspiring for a world class living. Are We Ready to
Empower Them?
Volume 1, Issue XI2nd February 2008
GOLFING OPPORTU NITIE S
MARG Ltd
Chanak a
In this issue:
Golfing Opportunities 1
Dredging A leap in Maritime Business 2
Mall Mania Shifting Gears 3
Economic Snippets 4
RBIs Interest in Interest Rates 4
Team Chanakya 4
Sprit of Visioneering
8/14/2019 Chanakya Volume I Issue XI
2/4
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8/14/2019 Chanakya Volume I Issue XI
3/4
M
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aneswar, Viza
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the profits to
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statistics loo
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tegory includ
, Coimbatore
ht out that th
d not much m
begin falling b
rage sales per
S$560 for US.
positive: Alt
than $1 a day,
million.
n is younger
and designate
without the s
ived through.
the number is
hich began w
six years ago,
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mental policie
stry and deve
Shopping E
have over th
include citie
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the basis of
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aspirations,
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, Mangalore,
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ortages and
Just 22 million
expected to
ith the arrival
is having
to be spent
s of
lopers to add
xperience t
8/14/2019 Chanakya Volume I Issue XI
4/4
E
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rate
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of India in its
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