Casselmonte Farm Randolph Farm 2010 Growing Ginger in a Temperate Climate Your Resources … Dr....

Casselmonte Farm

Randolph Farm2010

Growing Ginger in a Temperate Climate

Your Resources …

Dr. Reza Rafie, VSU

Casselmonte Farm

Making Ginger a Successful Crop

on your farm depends on how well

you manage three challenges:

Seed/Disease Growing Protocol Marketing

Casselmonte Farm

Ginger Seed Sources

Puna Organics, Hawaii

X East Branch Ginger Out of Business

Grocery / Wholesale ?

Casselmonte Farm

Casselmonte Farm

Growing

Pre-Sprout

Transplant

Feeding

Casselmonte Farm

Growing

Pre-Sprout

Transplant

Feeding

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casse

lmon

te Fa

rm

Growing Pre-Sprout Transplant Feeding

Casselmonte Farm

Saving Energy ($)vs

Growing Time

Casselmonte Farm

Growing Pre-Sprout

Transplant

Feeding

Casselmonte Farm

Feeding

Granular Drip Foliar

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Casselmonte Farm

Marketing

Casselmonte Farm

Casselmonte Farm

Price vs Production CostTerminal Markets – Wholesale Price

30-lb cartonAtlanta China $2.20/lbBaltimore China $1.93/lb

Peru $1.76/lbThailand $2.33/lb

Casselmonte Farm’s Production Cost for a 1,000-lb Ginger Crop

X LaborX High Tunnel (capital costs)

$1.70-$2/lb

Casselmonte Farm

We Divide Our Customers into Three Major Groups

1. Buying for Spice / Flavor Individuals Restaurants

2. Institutional Buyers Grocery Stores Beverage / Prepared Food

Processors3. Health Food

Casselmonte Farm

Marketing Handouts

Casselmonte Farm

Casselmonte Farm

We Divide Our Customers into Three Major Groups

1. Buying for Spice / Flavor Individuals Restaurants

2. Institutional Buyers Grocery Stores Beverage / Prepared Food

Processors3. Health Food

Casselmonte Farm

2011

Is an explanation necessary?

Beer Advocategave GBS a

perfect score – 100!

Casselmonte Farm

Casselmonte Farm

We Divide Our Customers into Three Major Groups

1. Buying for Spice / Flavor Individuals Restaurants

2. Institutional Buyers Grocery Stores Beverage / Prepared Food Processors

3. Health Food

Think Out of the Box!

Be Bodacious!

The Washington Post2011

Casselmonte Farm

NPRCasselmonte Farm Builds Reputation for Unique, Flavorful ProduceOctober 23, 2014 -- Catherine Komp

The New York Times

2013Casselmonte Farm

Ginger Speedbumps

Tropical Plant in a Temperate Climate – Limited Resources

Clean Seed Sources Very Limited – important for controlling diseases

Pricingo Mature Ginger – Wholesale price driven by imports

Casselmonte Farm