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Casselmonte Farm
Randolph Farm2010
Growing Ginger in a Temperate Climate
Your Resources …
Dr. Reza Rafie, VSU
Casselmonte Farm
Making Ginger a Successful Crop
on your farm depends on how well
you manage three challenges:
Seed/Disease Growing Protocol Marketing
Casselmonte Farm
Ginger Seed Sources
Puna Organics, Hawaii
X East Branch Ginger Out of Business
Grocery / Wholesale ?
Casselmonte Farm
Casselmonte Farm
Growing
Pre-Sprout
Transplant
Feeding
Casselmonte Farm
Growing
Pre-Sprout
Transplant
Feeding
Casselmonte Farm
Casselmonte Farm
Casselmonte Farm
Casselmonte Farm
Casse
lmon
te Fa
rm
Growing Pre-Sprout Transplant Feeding
Casselmonte Farm
Saving Energy ($)vs
Growing Time
Casselmonte Farm
Growing Pre-Sprout
Transplant
Feeding
Casselmonte Farm
Feeding
Granular Drip Foliar
Casselmonte Farm
Casselmonte Farm
Casselmonte Farm
Casselmonte Farm
Casselmonte Farm
Casselmonte Farm
Marketing
Casselmonte Farm
Casselmonte Farm
Price vs Production CostTerminal Markets – Wholesale Price
30-lb cartonAtlanta China $2.20/lbBaltimore China $1.93/lb
Peru $1.76/lbThailand $2.33/lb
Casselmonte Farm’s Production Cost for a 1,000-lb Ginger Crop
X LaborX High Tunnel (capital costs)
$1.70-$2/lb
Casselmonte Farm
We Divide Our Customers into Three Major Groups
1. Buying for Spice / Flavor Individuals Restaurants
2. Institutional Buyers Grocery Stores Beverage / Prepared Food
Processors3. Health Food
Casselmonte Farm
Marketing Handouts
Casselmonte Farm
Casselmonte Farm
We Divide Our Customers into Three Major Groups
1. Buying for Spice / Flavor Individuals Restaurants
2. Institutional Buyers Grocery Stores Beverage / Prepared Food
Processors3. Health Food
Casselmonte Farm
2011
Is an explanation necessary?
Beer Advocategave GBS a
perfect score – 100!
Casselmonte Farm
Casselmonte Farm
We Divide Our Customers into Three Major Groups
1. Buying for Spice / Flavor Individuals Restaurants
2. Institutional Buyers Grocery Stores Beverage / Prepared Food Processors
3. Health Food
Think Out of the Box!
Be Bodacious!
The Washington Post2011
Casselmonte Farm
NPRCasselmonte Farm Builds Reputation for Unique, Flavorful ProduceOctober 23, 2014 -- Catherine Komp
The New York Times
2013Casselmonte Farm
Ginger Speedbumps
Tropical Plant in a Temperate Climate – Limited Resources
Clean Seed Sources Very Limited – important for controlling diseases
Pricingo Mature Ginger – Wholesale price driven by imports
Casselmonte Farm