Care for Chair?

Care for Chair?

Generating Awareness Campaign

Toronto’s Current State

Extensive public consultation process from February, 2006 to early April, 2006 in order to receive input on the Coordinated Street Furniture Program:http://www.toronto.ca/involved/projects/streetfurniture/pdf/public_consultation_report.pdf

1. Across the city, residents felt that plastic benches were geared primarily for advertising at the expense of comfort

2. Shortage of Well placed and well designed benches and bollards needed for people to sit on and lean against

3. Street furniture (particularly benches) should be designed to encourage people to spend more time in the public realm, participating in the life of the city

20 year contract with Astral Media includes:

o Installation of Benches (2,000 – replace 1,000 advertising benches; 1,000 other locations)

o No advertisements on bencheshttp://www.toronto.ca/involved/projects/streetfurniture/http://www.toronto.ca/involved/projects/streetfurniture/pdf/launch_backgrounder_2008-06.pdfhttp://www.toronto.ca/involved/projects/streetfurniture/pdf/city-council-report_2007-05-23.pdf

Care for Chair? - $5/person- Simple cut-out posters- Strung on public surfaces - along Queen St. West- Recyclable upon completion

Area of Interest:Queen Street West (Shopping District)

- Lack of free public seating for shoppers and pedestrians- Heavy traffic area = a vast audience for us

to raise awareness of the issue at hand

-------------------------- 36” ------------------------

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7”

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The Lazy

Boy – The Epitome of

Comfort

Life Size Dimensions:Printed B&W, glued oncardboard for reinforcement

1 chair/personEach student responsible for:

o reinforcing + cutting out one chair poster o locating a public surface along Queen Streeto writing “Care for a Chair?”

Care for a Chair?

Care for a Chair?

BudgetMaterials: (Quantity dependent on # of Students)

- 36” x 37” B&W Prints (Life- sized images of the Lazy Boy)- Cardboard (“32x40”)- String/Staples/Tape- Glue

- Coloured Chalk - Exacto Knives (1 person person?)

Total Cost - Each print ($3) + - Cardboard sheet ($1.89) + - Sting =

- $5 approx. (per chair/ per person)