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Care for Chair? . Generating Awareness Campaign. Toronto’s Current State. Extensive public consultation process from February, 2006 to early April, 2006 in order to receive input on the Coordinated Street Furniture Program : - PowerPoint PPT Presentation
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Care for Chair?
Generating Awareness Campaign
Toronto’s Current State
Extensive public consultation process from February, 2006 to early April, 2006 in order to receive input on the Coordinated Street Furniture Program:http://www.toronto.ca/involved/projects/streetfurniture/pdf/public_consultation_report.pdf
1. Across the city, residents felt that plastic benches were geared primarily for advertising at the expense of comfort
2. Shortage of Well placed and well designed benches and bollards needed for people to sit on and lean against
3. Street furniture (particularly benches) should be designed to encourage people to spend more time in the public realm, participating in the life of the city
20 year contract with Astral Media includes:
o Installation of Benches (2,000 – replace 1,000 advertising benches; 1,000 other locations)
o No advertisements on bencheshttp://www.toronto.ca/involved/projects/streetfurniture/http://www.toronto.ca/involved/projects/streetfurniture/pdf/launch_backgrounder_2008-06.pdfhttp://www.toronto.ca/involved/projects/streetfurniture/pdf/city-council-report_2007-05-23.pdf
Care for Chair? - $5/person- Simple cut-out posters- Strung on public surfaces - along Queen St. West- Recyclable upon completion
Area of Interest:Queen Street West (Shopping District)
- Lack of free public seating for shoppers and pedestrians- Heavy traffic area = a vast audience for us
to raise awareness of the issue at hand
-------------------------- 36” ------------------------
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7”
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The Lazy
Boy – The Epitome of
Comfort
Life Size Dimensions:Printed B&W, glued oncardboard for reinforcement
1 chair/personEach student responsible for:
o reinforcing + cutting out one chair poster o locating a public surface along Queen Streeto writing “Care for a Chair?”
Care for a Chair?
Care for a Chair?
BudgetMaterials: (Quantity dependent on # of Students)
- 36” x 37” B&W Prints (Life- sized images of the Lazy Boy)- Cardboard (“32x40”)- String/Staples/Tape- Glue
- Coloured Chalk - Exacto Knives (1 person person?)
Total Cost - Each print ($3) + - Cardboard sheet ($1.89) + - Sting =
- $5 approx. (per chair/ per person)
