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PRESENTED BY
STUDENT OFVIDYA VIKAS UNIVERSAL
COLLEGE
OF BMS & BMMSTUDING IN S.Y.B.M.S DIV A
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COMPLETED BYVARMA ANKITA
Submitted toProf. SHRUTI NAIK
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CONTENT
Sr no. Particulars Slide no.
1. Introduction 3
2. Companys Vision & Mission 6
3. Objectives 8
4. 4p s of company 10
5. Competitors of Cadbury 36
6. Awards and Achievements 39
7. Conclusion 40
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Origin of Cadbury
Cadbury is the brain child of
John Cadbury
Starting in form of grocery
business in Birmingham in
1824
In 1853, Cadbury became
the confectioner to the
British Crown.
In 1860, Richard and George
took command and expand itfurther.
Today Cadbury operate
Globally
John Cadbury
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Cadbury : Overview Cadbury is a British
confectionary company Headquarters in Uxbridge,
England.
The oldest and largest
family-run businesses in theworld
In 1969, it merged with
Schweppes Limited
Third leading producer ofsoft drinks and fourth
leading confectionery
manufacturer in the World.
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How large Cadbury?
Around 65,000 Employees
35,000 direct and indirect
Suppliers
Direct operation over 60
Countries
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visionThe Barrow Cadbury Trusts
vision is of a peaceful, equitable
society, free from discrimination
and based on the principle of
social justice for all.
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Mission"Cadburys mission statement says
simply: Cadbury means quality; this is
our promise. Our reputation is builtupon quality; our commitment to
continuous improvement will ensurethat our promise is delivered
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Objective To make lots of chocolate.
Improve the quality of their chocolate.
To Survive in the market.
Have loads of stores worldwide
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To be an ongoing company.
Achieve revenue growth of 20% per year
Increase earnings by 15% annually
Increase dividends per share by 7% per year
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4 PC OF
CADBURY
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Place
Cadbury dairy milk is produced at the chocolate factory inBourneville in Birmingham. After the chocolate is produced andhas undergone all the quality checks it is transported to thestockrooms. After this Cadbury sells it products to shopsthat deal with beverages and confectionery .e.g. corner shops, super stores.They then sell it to the general public. Cadbury produces chocolatefor more than 200 countries so that they have a chance to enjoy itas well and make profit.
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Business Operations
Five company-owned
manufacturing facilities:
Thane
Induri (Pune)
Malanpur (Gwalior)
BangaloreBaddi (Himachal Pradesh)
4 sales offices:
New Delhi
MumbaiKolkota
Chennai
Corporate/Head office:
Mumbai
THESEFACTORIES
CHURN OUT
CLOSE TO 8,000
TONNES OF
CHOCOLATE
ANNUALLY
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ProductMy product is a re-launch of Cadbury dairy milk. Cadbury dairymilk is made from real chocolate. Its ingredients include cocoabutter and there is a glass and half full cream dairy milk in every200 grams of Cadbury dairy milk chocolate, Cadbury buys 65million litres of fresh milk each year to make Cadbury dairy milkchocolate.
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PRODUCTS OF
CADBURY
C db dd
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Cadbury Freddo
BARSCADBURY FREDDO
Chocolate's morefun when it's frog-
shaped.
CADBURY
CURLY WURLY
Imagine a
chewy
caramelladder. Now
drape it in
thick milk
chocolate.
CADBURY
BRUNCH
Cadbury Brunch
Bar is a favourite
with consumers.
CADBURY SNACK
Cadbury Snackhas a strong
heritage in the
Irish Market.
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BOURNVILLE
The old classic
dark chocolate .
CADBURY
CHOMP
Cadbury Chomp
is a delicious
caramel treat
wrapped in milk
chocolate.
CADBURY
DAIRY MILK
Cadbury Dairy
Milk with not just
a glass and a half
of fresh milk from
the British isles,but with Fairtrade
Ghanaian cocoa
beans too!!
CADBURY
WISPA
The velvety-textured milk
chocolate .
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cakes and biscuitsCADBURY CELEBRATION
CAKE WITH BUTTONSCADBURY
DIGESTIVE
BISCUITS
CADBURYCAKE BARS
CADBURY MINIROLLS
CADBURY
FINGERS
CADBURY CAKE
FUDGE BITES
CADBURY HALF COATED
MINI ANIMAL BISCUITS
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BOXES, BAGS AND
TINSCADBURY HEROES
CADBURY MILK TRAY
CADBURY DAIRY
MILK TASTERS
CADBURYBUTTONS
CADBURY KOKO
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DRINKSCADBURY HOT
CHOC CHUNKS
CADBURY
HIGHLIGHTS
CADBURY DRINKING
CHOCOLATE
CADBURY HOTCHOCOLATE
INSTANT
BOURNVILLE
COCOA
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ICECREAM AND DESSERTSFLAKE 99 CONE
CDM STICK
CADBURY TWIN
POTS FLAKE
CADBURY
CHOCOLATE TRIFLE
CADBURY
CHOCOLATE
MOUSSE
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1905 1930s
1960s1970s
PACKAGING STYLES
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PRESENT
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PACKAGING MATERIAL
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Price
Price is an important element of themarketing mix. The price charged for a
chocolate bar can determine whether a
consumer will buy it and the level of salesachieved can determine whether or not
Cadbury Schweppes will make a profit.
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WEIGHT (gm) PRICE
10.5 522 10
40 20
42 CRACKLE 25
95 50
80 FRUIT & NUT 55
165 90
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PromotionThe purpose of promotion is to communicate directly withpotential or existing customers, in order to encourage them topurchase dairy milk and recommend it to others.
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THE BIG B FACTOR
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COMPETITORS
OF
CADBURY
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Within Chocolate, it's interesting that Cadbury is a very smallplayer outshone byNestle,M&M Mars (now called Masterfoods)andHershey.Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is ahuge player - perhaps #2. This is because Cadbury Schweppes isBritish based and hence has a much larger presence in Europe,Canada & Australia.
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Awards won by Cadbury for its
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Awards won by Cadbury for its
Performance & Quality
Cadbury Schweppes plc was awarded Business in theCommunity's Jubilee Award
GOLD award for the "Best Insights and Strategic
Thinking"
Brammer Energy & Environmental Improvement Award ,
2009
Cadbury's Gorilla Among D&AD Winners,
2008
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CONCLUSION:In order for Cadbury to reach the peak of achievement, thecompany would have to stress on the global growth of the product.It can be a risk to market it in the region France, but with carefulstudy of the target market segments and its economic position, itcan be an attainment. Cadbury should also look into othercountries like the Asia Pacific in order to market its productspopular globally. But then again, careful considerations to look atits major competitors and to obtain the rules and regulations of a
certain country are equally important.
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Thanking toProf. Shruti Naikfor guiding us,
being patient and helpful in
our project.
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