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PRESENTED BY

STUDENT OFVIDYA VIKAS UNIVERSAL

COLLEGE

OF BMS & BMMSTUDING IN S.Y.B.M.S DIV A

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COMPLETED BYVARMA ANKITA

Submitted toProf. SHRUTI NAIK

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CONTENT

Sr no. Particulars Slide no.

1. Introduction 3

2. Companys Vision & Mission 6

3. Objectives 8

4. 4p s of company 10

5. Competitors of Cadbury 36

6. Awards and Achievements 39

7. Conclusion 40

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Origin of Cadbury

Cadbury is the brain child of

John Cadbury

Starting in form of grocery

business in Birmingham in

1824

In 1853, Cadbury became

the confectioner to the

British Crown.

In 1860, Richard and George

took command and expand itfurther.

Today Cadbury operate

Globally

John Cadbury

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Cadbury : Overview Cadbury is a British

confectionary company Headquarters in Uxbridge,

England.

The oldest and largest

family-run businesses in theworld

In 1969, it merged with

Schweppes Limited

Third leading producer ofsoft drinks and fourth

leading confectionery

manufacturer in the World.

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How large Cadbury?

Around 65,000 Employees

35,000 direct and indirect

Suppliers

Direct operation over 60

Countries

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visionThe Barrow Cadbury Trusts

vision is of a peaceful, equitable

society, free from discrimination

and based on the principle of

social justice for all.

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Mission"Cadburys mission statement says

simply: Cadbury means quality; this is

our promise. Our reputation is builtupon quality; our commitment to

continuous improvement will ensurethat our promise is delivered

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Objective To make lots of chocolate.

Improve the quality of their chocolate.

To Survive in the market.

Have loads of stores worldwide

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To be an ongoing company.

Achieve revenue growth of 20% per year

Increase earnings by 15% annually

Increase dividends per share by 7% per year

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4 PC OF

CADBURY

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Place

Cadbury dairy milk is produced at the chocolate factory inBourneville in Birmingham. After the chocolate is produced andhas undergone all the quality checks it is transported to thestockrooms. After this Cadbury sells it products to shopsthat deal with beverages and confectionery .e.g. corner shops, super stores.They then sell it to the general public. Cadbury produces chocolatefor more than 200 countries so that they have a chance to enjoy itas well and make profit.

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Business Operations

Five company-owned

manufacturing facilities:

Thane

Induri (Pune)

Malanpur (Gwalior)

BangaloreBaddi (Himachal Pradesh)

4 sales offices:

New Delhi

MumbaiKolkota

Chennai

Corporate/Head office:

Mumbai

THESEFACTORIES

CHURN OUT

CLOSE TO 8,000

TONNES OF

CHOCOLATE

ANNUALLY

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ProductMy product is a re-launch of Cadbury dairy milk. Cadbury dairymilk is made from real chocolate. Its ingredients include cocoabutter and there is a glass and half full cream dairy milk in every200 grams of Cadbury dairy milk chocolate, Cadbury buys 65million litres of fresh milk each year to make Cadbury dairy milkchocolate.

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PRODUCTS OF

CADBURY

C db dd

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Cadbury Freddo

BARSCADBURY FREDDO

Chocolate's morefun when it's frog-

shaped.

CADBURY

CURLY WURLY

Imagine a

chewy

caramelladder. Now

drape it in

thick milk

chocolate.

CADBURY

BRUNCH

Cadbury Brunch

Bar is a favourite

with consumers.

CADBURY SNACK

Cadbury Snackhas a strong

heritage in the

Irish Market.

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BOURNVILLE

The old classic

dark chocolate .

CADBURY

CHOMP

Cadbury Chomp

is a delicious

caramel treat

wrapped in milk

chocolate.

CADBURY

DAIRY MILK

Cadbury Dairy

Milk with not just

a glass and a half

of fresh milk from

the British isles,but with Fairtrade

Ghanaian cocoa

beans too!!

CADBURY

WISPA

The velvety-textured milk

chocolate .

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cakes and biscuitsCADBURY CELEBRATION

CAKE WITH BUTTONSCADBURY

DIGESTIVE

BISCUITS

CADBURYCAKE BARS

CADBURY MINIROLLS

CADBURY

FINGERS

CADBURY CAKE

FUDGE BITES

CADBURY HALF COATED

MINI ANIMAL BISCUITS

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BOXES, BAGS AND

TINSCADBURY HEROES

CADBURY MILK TRAY

CADBURY DAIRY

MILK TASTERS

CADBURYBUTTONS

CADBURY KOKO

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DRINKSCADBURY HOT

CHOC CHUNKS

CADBURY

HIGHLIGHTS

CADBURY DRINKING

CHOCOLATE

CADBURY HOTCHOCOLATE

INSTANT

BOURNVILLE

COCOA

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ICECREAM AND DESSERTSFLAKE 99 CONE

CDM STICK

CADBURY TWIN

POTS FLAKE

CADBURY

CHOCOLATE TRIFLE

CADBURY

CHOCOLATE

MOUSSE

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1905 1930s

1960s1970s

PACKAGING STYLES

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PRESENT

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PACKAGING MATERIAL

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Price

Price is an important element of themarketing mix. The price charged for a

chocolate bar can determine whether a

consumer will buy it and the level of salesachieved can determine whether or not

Cadbury Schweppes will make a profit.

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WEIGHT (gm) PRICE

10.5 522 10

40 20

42 CRACKLE 25

95 50

80 FRUIT & NUT 55

165 90

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PromotionThe purpose of promotion is to communicate directly withpotential or existing customers, in order to encourage them topurchase dairy milk and recommend it to others.

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THE BIG B FACTOR

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COMPETITORS

OF

CADBURY

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Within Chocolate, it's interesting that Cadbury is a very smallplayer outshone byNestle,M&M Mars (now called Masterfoods)andHershey.Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is ahuge player - perhaps #2. This is because Cadbury Schweppes isBritish based and hence has a much larger presence in Europe,Canada & Australia.

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Awards won by Cadbury for its

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Awards won by Cadbury for its

Performance & Quality

Cadbury Schweppes plc was awarded Business in theCommunity's Jubilee Award

GOLD award for the "Best Insights and Strategic

Thinking"

Brammer Energy & Environmental Improvement Award ,

2009

Cadbury's Gorilla Among D&AD Winners,

2008

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CONCLUSION:In order for Cadbury to reach the peak of achievement, thecompany would have to stress on the global growth of the product.It can be a risk to market it in the region France, but with carefulstudy of the target market segments and its economic position, itcan be an attainment. Cadbury should also look into othercountries like the Asia Pacific in order to market its productspopular globally. But then again, careful considerations to look atits major competitors and to obtain the rules and regulations of a

certain country are equally important.

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Thanking toProf. Shruti Naikfor guiding us,

being patient and helpful in

our project.