CabinetOffice Behavioural Insights Team Applying Behavioural Insights to Public Policy Owain...
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- Slide 1
- CabinetOffice Behavioural Insights Team Applying Behavioural
Insights to Public Policy Owain Service, Deputy Director
- Slide 2
- CabinetOffice Behavioural Insights Team Crown Copyright. Do not
reproduce this document without written permission. 2. Build your
insights 3. Test, learn, adapt 1. Understand the system The
Behavioural Insights Team has developed a three-part
methodology
- Slide 3
- Dont change anything Apply behavioural insights What is a
Randomised Controlled Trial? UNCLASSIFIED
- Slide 4
- Organ Donation
- Slide 5
- UNCLASSIFIED 1 Control 2 1000s 3 People 4 Heart
- Slide 6
- UNCLASSIFIED 5 3 Die 6 9 Lives 7 Would you 8 Action
- Slide 7
- CabinetOffice Behavioural Insights Team Which messages increase
sign-up rates the most? Source: Behavioural Insights Team, 2013
96,000 additional completed registrations a year 12345678
- Slide 8
- Increasing Employment
- Slide 9
- Slide 10
- CabinetOffice Behavioural Insights Team Loughton Trial 1. Cut
down process 2. Commitments UNCLASSIFIED
- Slide 11
- CabinetOffice Behavioural Insights Team Loughton trial results
UNCLASSIFIED
- Slide 12
- CabinetOffice Behavioural Insights Team Commitments (iterations
of booklet) 1 Jobcentre (Loughton) 12 Jobcentres (Essex)
UNCLASSIFIED
- Slide 13
- CabinetOffice Behavioural Insights Team Wider Essex Trial
RAGOrder On- flow Off-flow Months of trial 0123456789101112etc.. 1
Ready Colchester73452.80% 2Chelmsford72754.00% 3Harlow60851.70% 4
& 5 Almost Ready Clacton & Harwich 441 & 129 48.8%
& 47.0% 6 & 7 Canvey & Rayleigh 235 & 308 55.5%
& 57.3% 8Grays68350.50% 9 Not ready Braintree & Witham 444
& 177 55.2% & 52.2% Basildon90153.50% 10 & 11
12Southend93050.20% UNCLASSIFIED
- Slide 14
- Pension Enrolment
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- CabinetOffice Behavioural Insights Team Automatic enrolment
UNCLASSIFIED
- Slide 16
- Owain Service owain.service@cabinet-office.gsi.gov.uk
http://www.cabinetoffice.gov.uk/behavioural-insights-team
- Slide 17
- Tax Trials
- Slide 18
- Crown Copyright. Do not reproduce this document without written
permission.
- Slide 19
- CabinetOffice Behavioural Insights Team Using social norms to
increase tax payment rates Source: Behavioural Insights Team &
HMRC, 2012