Behavioural Insights ltd Applying behavioural insights to
labour market policy Samuel Nguyen
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Behavioural Insights ltd About the team
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Behavioural Insights ltd We began in Loughton Jobcentre Plus,
Essex
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Behavioural Insights ltd Advisors focus on Ts & Cs and
minimum requirements Too much top- down process Duplication of
effort e.g. Sign 9 forms at first meeting Things we heard from
staff and customers Job seekers generally do the minimum i.e. 3 job
searches Job search log rarely filled in properly Action Plan - not
easy to use or print agreed actions Getting a job can seem a very
daunting goal Lack of feedback from employers Job seekers lack or
lose motivation easily
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Behavioural Insights ltd Loughton Trial 1. Cut down process 2.
Commitments3. Strengths identification
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Behavioural Insights ltd We introduced a pilot in a Jobcentre
in Loughton, Essex. It encouraged planning
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Behavioural Insights ltd Job centres: % off benefits at 13
weeks