C O L O R T H E O R Y

COLOR THEORY

Pigment vs. Light

pigments - "subtractive." Red, blue and yellow can create all the colors of the color wheel. (paint, pigments)

red + blue + yellow (paints) = brown

light - "additive." Red, blue, green create all different colorsred + blue + green (lights) = white("RGB, "computer screens, televisions, digital cameras, stage

lights, computer-aided design)

Qualities of Color

Hue - color name. A synonym for color (i.e., blue)

Saturation - synonym: intensity. How bright or dull the pigment is.

Temperature - perceived as warm or cool

Value - how light or dark a color is

Saturation - How bright or dull the pigment is.

Which color here is most saturated?

Primary Colors

• "Primary" = first• Can be mixed together to make all

other colors of the color wheel• "Pure" pigments. Cannot be made by

mixing two colors together

Secondary Colors

• Created by mixing two primary colors together

Tertiary (Intermediate) ColorsCreated by mixing a primary

color with a secondary color

red + orange = red-orange

Monochromatic Color• "mono" = one• same hue, different values (light

to dark) or saturation (dull to bright)

Complementary Colors• Across from one another on the

color wheel• Strong contrast - draws attention

Analogous Colors

• Next to each other on the color wheel

Color Temperatures

warm cool

neutral

Today's Goals:

• Choose a color group that will help create a sense of unity on your identity box.

• Begin to decoupage your identity box