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By: Adam Dumaresque, Bailey Penny, Jason Khoury,
JC Sullivan, Jennifer Kerr, Mitch Getson
Oscar de la Renta
AGENDA
• Company Background
• Porters 5 Forces Analysis
• Strategic Implementation
COMPANY SUMMARY
• Oscar de la Renta is one of the world’s leading fashion designers. Famous for his women's
evening wear and suits, his line is distinctly modern yet feminine.
PORTERS 5 FORCES: RIVALRY
• Large number of firms
• Diversity of Rivals
• Strategic Stakes are high
• Low Switching Costs
• High Exit Barriers ( Tarnish other business units if a product line is abandoned)
STRATEGIC IMPLEMENTATION
• Differentiation & Capacity Expansion Strategy.
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