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7/29/2019 Business Plan for EIL
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Business Plan for EIL
Mission Statement
To deliver the best Web Based Solution (Web Sites, Portals and others) with most professional
service and support to the customers in the target market.
How to achieve this
The company will register domain names, design, develop, upload and support or maintain
the web sites on its NT servers. The domains or sites can be transferred to our servers from
some other servers, if required.
The company will operate in Delhi and adjacent areas initially and then expand itself into
other states as well but Resellers / Distributors can be appointed in the beginning of the
operations.
Resellers / Distributors can be appointed from time to time in and out side Delhi.
In-house skills will be expanded when business volume grows or manpower can be given
training as and when required. All marketing, sales, training, designing, development, implementation, consulting and
support services will be of highest professional standard so as to satisfy the needs of every
client, efficiently and profitably.
The company aims for maximum growth, each successive year.
Target Market
The target market for Web Based Solutions or Portal Developments is difficult to differentiate the
market on any parameter. Broadly the target clients may be classified in to following categories.
Large, medium and small size companies involve in any line of business.
Individuals looking for some commercially potential sites.
Computer hardware and software specific companies for Reseller and Distributor
opportunities.
Individual Professionals such as architects, doctors etc.
Non profit organizations.
Existing Service Providers
Presently, these target market clients are served by group of companies including small size or
local level companies especially for designing of sites, organised companies specializing in
hosting and designing. Besides these there are International Companies, providing the same
services.
These customers can be served require suitable and good pricing, good technical support, good
performance servers and good designing and development team.
Out of all these vendors, except International Service Providers, very few have their own servers
and par excellence infrastructure to support the client.
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Competitors Pricing
Since Net Business does not have specific or limited number of service providers therefore prices
for the services fluctuates, e.g. designing charges start from Rs.100 per page and are as high as
Rs.2,500 per page.
Market Shift
Internet business is flourishing and set for boom, where industry will see increased number of
Internet Connections, more hours of Internet usage. Small size business and individuals all are
setting up their web sites.
Hardware and Software professionals are shifting their business to Internet related business.
Companies are diversifying and expanding themselves into Internet related business.
Individuals are eager to cash on this business by providing portal and other services to the
customer.
B to B, B to C, C to C concepts are becoming favorites of every body.
Standalone software are setting their ways to net.
SWOT Analysis for EIL
Strengths
The strengths of EIL are
Good and Sound Financial Position 12 yr. Experience in telecom and software development business.
Large customer base including various Govt. and NGOs
Expandable team of dedicated professionals including software, telecom, web, sales and
marketing professionals.
Consolidated market position.
Weaknesses
1. New in e-business.
2. Small and yet to increase customer base.
3. A dedicated server only for NT and not for any other OS such as Linux, Sun Sparc, RAQ
servers.4. Yet to be trained sales team.
5. Non availability of technical head.
Opportunities
Since Net Business is all set for boom, new avenues and opportunities can be explore. Some of
them can be as follows.
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1. Already launched product MagikWeb can be given variations for bigger slots such as for 10
and 20MB with economical and affordable cost.
2. Designing and Development of Portals or large sites can be taken up in a big way because
there are not too many companies concentrating on the same.3. Reseller and Distributors arena can be explore.
4. Since numbers of businesses are gradually shifting to net business, every small sizebusinessman can be served with space.
5. Besides Web Site and Portal Development Web Based Solutions such as mailing and Intranet
solutions can be provided.
6. New tie-ups and alliances can be made e.g. to register domain names in various categories
such as .com, .net, .org, .co.in, .co.uk, .co.au etc.
7. Companies with good customer base and market position can be acquired or taken over to
increase the customer base and presence in the market.
8. New areas such as
Dedicated Servers
Internet Software
Ecommerce Solutions
Commercial Portals
New platforms such as Linux, Sun Sparc, RAQ Servers
Cold Fusion, Index Server, Java Servelet support can be incorporated
Can be looked into. Further new areas and opportunities can be suggested and entered in time totime.
Threats
High level of competition.
Pricing constraint.
Ever changing technology.
Business Concept
The company will position itself as a high-end web solution provider. Web Site development
will be just a part of the total operations. The focus of the company will be to sell server
space, design and develop large sites and giving a total web site solution with all 3 elements
namely Domain Name Registration, Server Space, Design and Development and hosting for
the same.
Resources to achieve this will focus on selling the services with high technical and support
skills.
Highly efficient and state of the art support or after sale service will be required to maintain
long term client relationship.
Company will simultaneously concentrate on DNR, Space Selling, Designing and
Development, Creating Resellers, Channel Partners. After some time new services,
mentioned above, can be concentrated on.
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Marketing Plan
Marketing plan is included in rest of the plan. However it can be summarised as below.
1. Training Sales, Marketing, Support personnel will be trained for technical and presentation
skills.
2. Define and identify customers in target market.
3. Use professional sales team to sell the product and services.
4. Use Resellers and distributors to spread our operations.
5. Use of Public Relation and Advertising agency to promote the company and product.
6. Organise regular road shows and seminars.
7. Participations in IT exhibitions and trade shows.
8. Regular advertising support to increase brand equity.
9. Use telemarketing, e-mail correspondence, and mailers as in house tools to promote product
and services.
10. Help of PR agency to release Press Releases for which matter and frequency can be decidedtime to time.
11. Press coverage of our solutions and services.
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