Business Plan for EIL

7/29/2019 Business Plan for EIL

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Business Plan for EIL

Mission Statement

To deliver the best Web Based Solution (Web Sites, Portals and others) with most professional

service and support to the customers in the target market.

How to achieve this

The company will register domain names, design, develop, upload and support or maintain

the web sites on its NT servers. The domains or sites can be transferred to our servers from

some other servers, if required.

The company will operate in Delhi and adjacent areas initially and then expand itself into

other states as well but Resellers / Distributors can be appointed in the beginning of the

operations.

Resellers / Distributors can be appointed from time to time in and out side Delhi.

In-house skills will be expanded when business volume grows or manpower can be given

training as and when required. All marketing, sales, training, designing, development, implementation, consulting and

support services will be of highest professional standard so as to satisfy the needs of every

client, efficiently and profitably.

The company aims for maximum growth, each successive year.

Target Market

The target market for Web Based Solutions or Portal Developments is difficult to differentiate the

market on any parameter. Broadly the target clients may be classified in to following categories.

Large, medium and small size companies involve in any line of business.

Individuals looking for some commercially potential sites.

Computer hardware and software specific companies for Reseller and Distributor

opportunities.

Individual Professionals such as architects, doctors etc.

Non profit organizations.

Existing Service Providers

Presently, these target market clients are served by group of companies including small size or

local level companies especially for designing of sites, organised companies specializing in

hosting and designing. Besides these there are International Companies, providing the same

services.

These customers can be served require suitable and good pricing, good technical support, good

performance servers and good designing and development team.

Out of all these vendors, except International Service Providers, very few have their own servers

and par excellence infrastructure to support the client.


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Competitors Pricing

Since Net Business does not have specific or limited number of service providers therefore prices

for the services fluctuates, e.g. designing charges start from Rs.100 per page and are as high as

Rs.2,500 per page.

Market Shift

Internet business is flourishing and set for boom, where industry will see increased number of

Internet Connections, more hours of Internet usage. Small size business and individuals all are

setting up their web sites.

Hardware and Software professionals are shifting their business to Internet related business.

Companies are diversifying and expanding themselves into Internet related business.

Individuals are eager to cash on this business by providing portal and other services to the

customer.

B to B, B to C, C to C concepts are becoming favorites of every body.

Standalone software are setting their ways to net.

SWOT Analysis for EIL

Strengths

The strengths of EIL are

Good and Sound Financial Position 12 yr. Experience in telecom and software development business.

Large customer base including various Govt. and NGOs

Expandable team of dedicated professionals including software, telecom, web, sales and

marketing professionals.

Consolidated market position.

Weaknesses

1. New in e-business.

2. Small and yet to increase customer base.

3. A dedicated server only for NT and not for any other OS such as Linux, Sun Sparc, RAQ

servers.4. Yet to be trained sales team.

5. Non availability of technical head.

Opportunities

Since Net Business is all set for boom, new avenues and opportunities can be explore. Some of

them can be as follows.


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1. Already launched product MagikWeb can be given variations for bigger slots such as for 10

and 20MB with economical and affordable cost.

2. Designing and Development of Portals or large sites can be taken up in a big way because

there are not too many companies concentrating on the same.3. Reseller and Distributors arena can be explore.

4. Since numbers of businesses are gradually shifting to net business, every small sizebusinessman can be served with space.

5. Besides Web Site and Portal Development Web Based Solutions such as mailing and Intranet

solutions can be provided.

6. New tie-ups and alliances can be made e.g. to register domain names in various categories

such as .com, .net, .org, .co.in, .co.uk, .co.au etc.

7. Companies with good customer base and market position can be acquired or taken over to

increase the customer base and presence in the market.

8. New areas such as

Dedicated Servers

Internet Software

Ecommerce Solutions

Commercial Portals

New platforms such as Linux, Sun Sparc, RAQ Servers

Cold Fusion, Index Server, Java Servelet support can be incorporated

Can be looked into. Further new areas and opportunities can be suggested and entered in time totime.

Threats

High level of competition.

Pricing constraint.

Ever changing technology.

Business Concept

The company will position itself as a high-end web solution provider. Web Site development

will be just a part of the total operations. The focus of the company will be to sell server

space, design and develop large sites and giving a total web site solution with all 3 elements

namely Domain Name Registration, Server Space, Design and Development and hosting for

the same.

Resources to achieve this will focus on selling the services with high technical and support

skills.

Highly efficient and state of the art support or after sale service will be required to maintain

long term client relationship.

Company will simultaneously concentrate on DNR, Space Selling, Designing and

Development, Creating Resellers, Channel Partners. After some time new services,

mentioned above, can be concentrated on.


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Marketing Plan

Marketing plan is included in rest of the plan. However it can be summarised as below.

1. Training Sales, Marketing, Support personnel will be trained for technical and presentation

skills.

2. Define and identify customers in target market.

3. Use professional sales team to sell the product and services.

4. Use Resellers and distributors to spread our operations.

5. Use of Public Relation and Advertising agency to promote the company and product.

6. Organise regular road shows and seminars.

7. Participations in IT exhibitions and trade shows.

8. Regular advertising support to increase brand equity.

9. Use telemarketing, e-mail correspondence, and mailers as in house tools to promote product

and services.

10. Help of PR agency to release Press Releases for which matter and frequency can be decidedtime to time.

11. Press coverage of our solutions and services.

Documents

Business Plan for EIL