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Business Internode Network(BIN) Milestone Presentation CS410. Steve Simmons Robert Bittle Russell Pratt Kevin Tindall Bruce Modes Andrew Miller Tyler Wood. Outline. Introduction – Our team Define the problem and its characteristics Current solutions/competition Our solution - PowerPoint PPT Presentation
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Business Internode Network(BIN)
Milestone PresentationCS410
Steve SimmonsRobert BittleRussell PrattKevin TindallBruce ModesAndrew Miller
Tyler Wood
Outline Introduction – Our team Define the problem and its characteristics Current solutions/competition Our solution Customer, marketing plan, ROI Management plan Milestones/Deliverables, and budget by
phase RiskNovember 19, 2008 2Business Internode Network
The Problem Businesses and local governments in
metropolitan areas lack an effective means to communicate and coordinate events.
November 19, 2008 3Business Internode Network
Without BIN
November 19, 2008 4Business Internode Network
Problem Effects Businesses miss opportunities to connect
with potential customers Maximum revenue not realized Less tax revenue for local government
Uncoordinated metropolitan areas seem less vibrant Less appeal to customers
November 19, 2008 5Business Internode Network
Solution Goals The Business Internode Network(BIN) will:
Provide a forum for business-to-business communication
Help increase revenue for all participating businesses
Provide an easy to use front end system for tourists, business people, and locals
Retain information on previous events, allowing them to be more easily coordinated in the future
Enhance the “hot spot” status of some areas, while creating “hot spots” in others
November 19, 2008 6Business Internode Network
With BIN
November 19, 2008 7Business Internode Network
Ways to Connect
November 19, 2008 8Business Internode Network
Basic Data Flow
November 19, 2008 9Business Internode Network
Business owner’s view of events
November 19, 2008 10Business Internode Network
User’s view of events
November 19, 2008 11Business Internode Network
Operational Overview
November 19, 2008 12Business Internode Network
Items Included Software
Software to manage the database Website interface for tourists Application interface for businesses
Hardware Common Web/Database Server
November 19, 2008 13Business Internode Network
Items Not Included Internet connectivity Desktop to run BIN database interface
application
November 19, 2008 14Business Internode Network
Present primary customer with a working prototype of BIN, demonstrating: Event mining from existing sources Inter-business communication
capabilities New event uploading capabilities Event information presented to end-
user Ease of use
Marketing Plan
November 19, 2008 15Business Internode Network
Customers Primary customer base: local governments of
metropolitan areas Secondary customer base: businesses in
metropolitan areas Present target customer is Town Center, Virginia
Beach
November 19, 2008 16Business Internode Network
Customer Profile Virginia Beach
Recently spent $150,000 on “Gift of Tourism” ad campaign
Virginia Beach 2007 spending Almost $67 million in tourism related expenditures to
attract new and repeat visitors/provide additional services to locals
Tourism related expenditures in 2007 provided 17.7% net return on investment
Sources: http://hamptonroads.com/2008/06/virginia-beach-rolling-out-new-tourism-campaign-locals?page=3Yochum, Gilbert R., & Agarwal, Vinod B. (2008) 2007 Virginia Beach Tourism Economic Impact Study
November 19, 2008 17Business Internode Network
Encouraging Tourism Is Vital
Source: Yochum, Gilbert R., & Agarwal, Vinod B. (2008) 2007 Virginia Beach Tourism Economic Impact Study
November 19, 2008 18Business Internode Network
Virginia Beach 2007-08 Fiscal Year Revenue
Source: http://www.vbgov.com/file_source/dept/mgmtsvcs/FY%202007-08%20Amended%20Resource%20Management%20Plan/City%20Council%20Questions/attachment16.pdf
November 19, 2008 19Business Internode Network
ROI for Business Easy to use system for coordinating events
with other businesses Allows customer base sharingHelps increase revenue for participating
businessesAllows for cooperative marketing and
promotion in metropolitan areas
November 19, 2008 20Business Internode Network
ROI for Government Increased tax revenue from increased
business profits Improved tourist experience will help
increase repeat visitors Easy to use system for event coordination
November 19, 2008 21Business Internode Network
Competition
Individual Advertisement
(TV, radio, newspaper,
fliers)
Community Websites (i.e.
hamptonroads.com) Consulting Firms
Business Internode Network
Provide Individual Establishment Marketing X X X X
Provide Multiple Establishment Marketing X X
Facilitate Inter-business Communication X
Facilitate Business-Government Communication
X X
Provide Historical Information X
November 19, 2008 22Business Internode Network
Management Plan
November 19, 2008 23Business Internode Network
Work Breakdown Structure Tree
November 19, 2008 24Business Internode Network
Phase 0 Organization Chart
November 19, 2008 25Business Internode Network
Phase 0 Major Milestones Project Website Major Functional Component Diagrams Feasibility Presentation Work Breakdown Structure Milestone Presentation Funding Agency Development and Management Plans SBIR Presentation
November 19, 2008 26Business Internode Network
Phase 0 Schedule
November 19, 2008 27Business Internode Network
Phase 1 Organization Chart
November 19, 2008 28Business Internode Network
Phase 1 Staff BudgetPhase 1
Position Type Quantity Hours Rate Total
Documentation Specialist Student 1 100 $ 15 $ 1,500
Financial Director Student 1 100 $ 15 $ 1,500
Marketing Director Student 1 150 $ 15 $ 2,250
Hardware Manager Student 1 80 $ 15 $ 1,200
Project Manager Student 1 200 $ 15 $ 3,000
Risk Director Student 1 60 $ 15 $ 900
Software Manager Student 1 200 $ 15 $ 3,000
Web Developer Student 1 200 $ 15 $ 3,000
Database Designer Student 1 200 $ 15 $ 3,000
Total Cost $19,350
40% Overhead $ 7,740
Total Phase 1 Staffing Budget $27,090 November 19, 2008 29Business Internode Network
Phase 1 Resource BudgetDescription Quantity Cost
MySQL 1 Free
PHP 1 Free
Dell Server (4 cores) 1 $1,161.00
Windows Server Standard Edition
1 $1,199.00
User Workstation 4 $2,756.00
Workstation Monitor 8 $1,272.00
TOTAL $6,388.00
Sources: http://www.dell.com, http://www.microsoft.com
November 19, 2008 30Business Internode Network
Phase 1 Major Milestones Requirements List Prototype Test Plan Product and Prototype User Manuals SBIR II Grant Proposal Develop Environment Requirements Prototype Development and Demonstration Test and Acceptance Demonstration SBIR Plan Update Documentation
November 19, 2008 31Business Internode Network
Phase 1 Schedule
November 19, 2008 32Business Internode Network
Phase 2 Organization Chart
November 19, 2008 33Business Internode Network
Phase 2 Staff BudgetPhase 2
Position Salary Quantity Hours Rate Total
Documentation Specialist $17,000 1 550 $8 $ 4,400
Financial Director $101,700 1 120 $48 $ 5,760
Marketing Manager $85,500 1 200 $41 $ 8,200
HR Manager $109,700 1 180 $52 $ 9,360
Project Manager $83,700 1 140 $40 $ 5,600
QA Engineer $67,100 1 500 $32 $ 16,000
Risk Management Director $125,900 1 100 $60 $ 6,000
Software Engineer $73,100 1 450 $35 $ 15,750
Software Design Director $112,800 1 350 $54 $ 18,900
IT Manager $87,000 1 120 $41 $ 4,920
Web Developer $66,300 3 800 $31 $ 74,400
Database Administrator $80,600 1 400 $38 $ 15,200
Database Programmer $55,000 1 800 $26 $ 20,800
Total Cost $ 205,290
40% Overhead $ 82,110
Total Phase 2 Staffing Budget $ 287,400
Source: www.salary.com
November 19, 2008 34Business Internode Network
Phase 2 Resource BudgetDescription Quantity Total Cost
MySQL 1 Free
PHP 1 Free
Perl 1 Free
Dell Server (4 cores) 3 $3,483.00
Windows Server Standard Edition
3 $3,597.00
User Workstation 2 $1,378.00
Workstation Monitor 4 $636.00
TOTAL $9,094.00
Sources: http://www.dell.com, http://www.microsoft.com
November 19, 2008 35Business Internode Network
Phase 2 Major Milestones Product Specification Review Test Plan Product User Manuals Funding Product Development Testing Documentation Updates
November 19, 2008 36Business Internode Network
Phase 2 Schedule
November 19, 2008 37Business Internode Network
Phase 3 Organization Chart
November 19, 2008 38Business Internode Network
Phase 3 Staff BudgetPhase 3
Position Quantity Hours Salary Rate Total
Customer Service Representatives 3 2,000 $ 30,400 $ 14 $84,000
Financial Director 1 300 $101,700 $ 48 $14,400
IT Manager 1 100 $ 87,000 $ 41 $4,100
HR Manager 1 550 $109,700 $ 52 $28,600
Marketing Director 1 1,200 $ 99,900 $ 48 $57,600
Project Manager 1 1,400 $ 83,700 $ 40 $56,000
QA Engineer 1 350 $ 61,700 $ 29 $10,150
Software Engineer 1 400 $ 73,100 $ 35 $14,000
Software Design Director 1 400 $112,800 $ 54 $21,600
Web Developer 1 1,000 $ 66,300 $ 31 $31,000
Database Administrator 1 1,500 $ 80,600 $ 38 $57,000
Total Cost $ 378,450
40% Overhead $ 151,380
Total Annual Phase 3 Staffing Budget $ 529,830 Source: www.salary.com
November 19, 2008 39Business Internode Network
Phase 3 Resource BudgetDescription Quantity Total Cost
MySQL 1 Free
PHP 1 Free
Perl 1 Free
Dell Server (4 cores) 2 $2,322.00
Windows Server Standard Edition
2 $2,398.00
User Workstation 5 $3,445.00
Workstation Monitor 8 $1,272.00
TOTAL $9,437.00
November 19, 2008 40Business Internode Network
Phase 3 Milestones Assemble Project Team Production Preparation Procurement Planning
Requirements Solicitation Contracting Financial Tracking Marketing Website
November 19, 2008 41Business Internode Network
Phase 3 Schedule
November 19, 2008 42Business Internode Network
Out Years Staff BudgetOut Years
Position Quantity Hours Salary Rate Total
Customer Service Representatives 3 2,000 $30,400 $14 $84,000
Financial Director 1 300 $101,700 $47 $14,100
IT Manager 1 100 $87,000 $40 $4,000
HR Manager 1 550 $109,700 $50 $27,500
Project Manager 1 200 $83,700 $38 $7,600
QA Engineer 1 350 $61,700 $28 $9,800
Software Engineer 1 200 $73,100 $33 $6,600
Web Developer 1 200 $66,300 $30 $6,000
Database Administrator 1 200 $80,600 $37 $7,400
Total Cost $167,000
40% Overhead $66,800
Total Annual Phase 3 Staffing Budget $233,800
November 19, 2008 43Business Internode Network
Staff Resources Phase Total
Phase 1 $27,090 $6,388 $33,478
Phase 2 $287,400 $9,094 $296,494
Phase 3 $529,830 $9,437 $539,267
Total $844,320 $24,919 $869,239
Out Years(Annual) $233,800
Project Budget Summary
November 19, 2008 44Business Internode Network
Break Even AnalysisCosts Charge City Charge Business(Monthly) # of Businesses
Year 1 529800 250000 45 200 -171800Year 2 233800 45 400 -189600Year 3 233800 45 600 -99400Year 4 233800 45 800 98800Year 5 233800 45 1000 405000
November 19, 2008 45Business Internode Network
Funding
source: http://www.grants.gov
SBIR funding agency: Economic Development Administration
Phase 1: up to $100,000 Phase 2: up to $750,000
Phase 3: Small business loan Subscriber revenue Venture capital investments
November 19, 2008 46Business Internode Network
Evaluation Plan Time
-Measured against baseline project plan Cost
-Measured against budget plan by phase Scope
-Measured against requirements document Quality
-Measured by government and business adoption rates and communication rates
November 19, 2008 47Business Internode Network
Risk Management Plan Identify potential project risks Identify project phase of each risk Determine probability and impact of risks Eliminate or mitigate risks Reevaluate risks in each phase of project Detect new risks as they arise
November 19, 2008 48Business Internode Network
Risks Companies not cooperating - For this to work,
companies must agree to cooperate with each other
Security – Access must be secure Data integrity – Information gathered must be
accurate and up to date Ease of use – Interface must be easy for end
users to operate
November 19, 2008 49Business Internode Network
Impact of Risks
Impact
5 4 A 3 C B 2 D
1
1 2 3 4 5
Probability
Risk Mitigation
ABusinesses not cooperating
Less work needed with data harvesting
B Security
Access control list &autentication
C Data integrity
Data Harvesting from reliable calendars
D Ease of use
Beta Testing &User friendly website
November 19, 2008 50Business Internode Network
Conclusion Would provide easy to use system for
event coordination Increased business profits Increased tax revenue
Easy to implement with existing technologies
Risks manageable with proper design BIN fits in with current trend of creating
smaller coordinated business districts (town centers)
November 19, 2008 51Business Internode Network
35th Annual Virginia Beach Neptune Festival (2008) http://www.neptunefestival.com/about_us_facts.php
Yochum, Gilbert R., & Agarwal, Vinod B. (2008) 2007 Virginia Beach Tourism Economic Impact Study
2007 – 2008 Beach Budget (2008) http://www.vbgov.com/file_source/dept/mgmtsvcs/FY%202007-08%20Amended%20Resource%20Management%20Plan/City%20Council%20Questions/attachment16.pdf
Quinn, Richard (2008) Virginia Beach Rolling Out New Ad Campaign - For Localshttp://hamptonroads.com/2008/06/virginia-beach-rolling-out-new-tourism-campaign-locals?page=3
http://www.dell.com http://www.microsoft.com http://www.grants.gov
References
November 19, 2008 52Business Internode Network
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