Business Development and Market Strategies

Driving Productivity through existing products and Developing New Businesses

Company Name: XYZ Limited Presented by: Kunle Dosumu Business Development Manager

1. To drive productivity through business development and Marketing strategies.

2. To increase market share.

3. Boost sales and profits.

4. Increase market growth rate.

5. To project Return on Investment (ROI).

I. Market Development

II. Product Development

III. Diversification

Promotes new uses of an existing product (Asymmetrical bathtub) for existing customers.

Attracting new customers to current products by expanding distribution to a region where the firm has had no presence like Abuja, Port-Harcourt, Kano.

Creating new products (Oval bathtub) and seeking new customers. Study will be done on competitors to know the needs and want of people they have not previously served.

I. Market Penetration.

II. Differentiation strategy.

III. Know your target customers.

IV. Promote your business.

This strategy is aimed at building sales among existing customers, they are to be convinced to buy same good in larger volume or with increased frequency and this can be achieved through discount to regular customers, promotions targeted to repeated customers and series of advertisement to obtain market attention.

Differentiating our products from the competitors by introducing and promoting the Rimfree water closet and different shapes of shower enclosure to give customers reasons they should choose us rather than competitors.

Advertising is essential to bring our products to the spot light and also to reach out to our prospects. We will make use of the advertising medium that best suits our products. Radio, television, print, e-catalogue & brochure and internet (social media, SEO) are some of the mediums we can rely upon to advertise our business so that we keep increasing our reach.

Selling more to existing profitable customers. Finding similar customers to sell to through

target market selection. Identify and concentrate on target market

that are likely to buy company’s products at the price offered.

Explore more distribution channels and find more dealers.

Reduce input/cut wastages .

Concentrate your Sales Effort.

High Sale → High Profit

Low Sale → High Profit

ROI = Actual Income – Mkt Investment x 100

Mkt Investment

I am projecting sales of #200,000,000 and market investment of #20,000,000.

Return on Investment of 900%.

Productivity and growth will be driven through various business developments and marketing strategies:

Marketing Research. Strategic planning. Product Development. Sales and Operation delivery. Customer services.